Journey of Rajul Jain: Founder and CEO of Increff -Entrepreneur
Biography of Rajul Jain:
Early Foundations
Rajul Jain began his academic journey at Campion School in
Bhopal, where he pursued his education in Maths and Science from 1978 to 1992.
His strong academic background and leadership qualities led him to the
prestigious Indian Institute of Technology (IIT) Delhi. At IIT, he pursued a
B.Tech in Textile Engineering between 1992 and 1996. During this time, Rajul
actively engaged in student leadership roles—he served as General Secretary of
the Board for Students Welfare and House Secretary of Kumaon Hostel. Under his
leadership, Kumaon Hostel won the Best Hostel Trophy after a 16-year gap,
showcasing his ability to motivate teams and lead initiatives successfully.
A Dynamic Start in Fashion Tech
Rajul’s professional career gained momentum when he
co-founded Yebhi.com in 2009. At Yebhi, an e-commerce venture, he was
responsible for a wide array of operations—ranging from marketplace and
fulfillment center management to logistics, HR, and customer care. His
multi-functional role helped him develop a deep understanding of operational
challenges in retail. He spent nearly five years at Yebhi, sharpening his
skills in the fast-paced world of online fashion retail and setting the stage
for his future ventures.
Leading the Supply Chain at Myntra
Following his time at Yebhi, Rajul joined Myntra in 2014 as
the Senior Vice President of Supply Chain. For nearly three years, he played a
pivotal role in transforming and modernizing the company’s logistics and
operational infrastructure. He was deeply involved in shaping Myntra’s evolving
supply chain strategy, which was crucial during a time of rapid growth and
disruption in Indian e-commerce. A noteworthy experience was his participation
in an international logistics tour in the U.S., where he exchanged insights
with global logistics experts.
Founding Increff: The Birth of a New Vision
In 2016, Rajul co-founded Increff (short for Incredible
Efficiency), a technology company aimed at solving retail’s toughest inventory
and supply chain problems. With his strong background in fashion and logistics,
Rajul saw the need for smarter, tech-enabled solutions that could bring clarity
and accuracy to retail operations. He led the company as CEO for six years
until 2022, and continues as a Co-Founder to date. Under his leadership,
Increff has grown into a key player in the retail tech space.
What Increff Stands For
Increff is more than just a tech company—it’s a mission to
empower retailers with smarter tools. It focuses on inventory management,
merchandising, and omnichannel solutions. The aim is to bring "incredible
efficiency" to operations, ensuring retailers can thrive in a
fast-changing market. The company works with over 700 global brands across
fashion, footwear, electronics, and consumer packaged goods (CPG). Its
solutions are driven by cutting-edge AI and built by a team of passionate
engineers and retail experts.
Building for Retail’s Future
With a strong belief in innovation, Rajul and his team at
Increff have introduced AI-driven platforms that streamline inventory across
channels—reducing waste, improving turnaround time, and ensuring better
customer experiences. Their goal is to make supply chains not only smarter but
also more sustainable. Increff helps retailers become more agile and
customer-centric, giving them a competitive edge in an increasingly digital
world.
Journey of Rajul Jain: Founder and CEO of Increff -Entrepreneur#startup#age#net worth#investor#startup#Increff story#businessman#Rajul Jain story
Passion Beyond the Office
Outside of his corporate responsibilities, Rajul is also
known for his love for sports, social gatherings, and meaningful conversations.
His interests reflect a balanced personality who values both professional
impact and personal fulfillment. These passions likely contribute to his
collaborative leadership style and positive work culture.
Increff’s Broader Impact
Increff’s influence goes beyond business metrics. It
represents a new way of thinking about retail operations—one that blends deep
industry understanding with technical innovation. The company’s tools help
reduce overproduction, improve inventory turnover, and support more sustainable
retail practices, which is increasingly important in today’s environmentally
conscious market.
A New Chapter with OUTZIDR
In a parallel development, Rajul’s co-founder Nirmal Jain
ventured into a fresh business called OUTZIDR—a D2C (direct-to-consumer)
fashion startup. The brand focuses on trendy western and party wear for young
women aged 17 to 27. It launched in February 2025 and is available through its
own platform and major e-commerce sites like Myntra, Nykaa Fashion, and AJIO.
Growth and Ambition of OUTZIDR
OUTZIDR recently secured ₹30 crore (about $3.5 million) in
seed funding led by Stellaris Venture Partners, along with notable angel
investors such as Livspace’s Ramakant Sharma and Mamaearth’s Ghazal Alagh. This
funding will help OUTZIDR expand its product design, inventory, marketing, and
branding efforts. The startup currently employs 22 people and sources products
from 30 factories in India and abroad.
The Market and Competition
As the D2C fashion space heats up, OUTZIDR is competing with
brands like FS Life (formerly FableStreet) and Berrylush. Its approach is tuned
to modern retail trends such as omnichannel presence, quick commerce
partnerships, and convenient customer experiences like home trials. This agile
business model positions OUTZIDR well in a landscape driven by millennial and
Gen Z shoppers.
Continuing the Legacy of Innovation
Rajul Jain’s journey, from a hostel leader at IIT to a key
figure in India’s retail tech evolution, showcases how deep domain knowledge,
bold vision, and a commitment to innovation can shape industries. Through
Increff and indirect associations with new-age startups like OUTZIDR, Rajul
continues to impact the future of fashion, technology, and retail in India and
beyond.
A timeline with dates and short explanations:
1978–1992: Studied Maths & Science at Campion School,
Bhopal
1992–1996: B.Tech in Textile Engineering at IIT Delhi; held
key student leadership roles
2009: Co-founded Yebhi.com, an early fashion e-commerce
venture
2014: Joined Myntra as SVP of Supply Chain
2016: Co-founded Increff to solve retail inventory and
supply chain challenges
2022: Transitioned from CEO to Co-Founder role at Increff
Feb 2025: OUTZIDR, co-founder Nirmal Jain's D2C fashion
startup, launched
Apr 2025: OUTZIDR raised ₹30 crore in seed funding led by
Stellaris Venture Partners
