Journey of Bindiya Mehta: Founder & CEO of TilesKraft -Entrepreneur
Bindiya Mehta: Shark Tank India
Journey from Corporate to Entrepreneurship
Bindiya Mehta’s career began in the corporate world with
Nestlé India, where she took on the role of Sales Officer in Surat. This
position helped her develop essential skills like managing teams, handling
complex business relationships, and driving sales. Over time, she rose to the
position of Key Accounts Officer for the South Gujarat zone, gaining valuable
experience in business growth and strategy.
Exploring New Horizons
After gaining significant corporate experience, Bindiya
decided to take a short break to reflect on her career path. During this time,
she ventured into freelancing, exploring various industries such as event
management, ed-tech, and corporate training. These experiences broadened her
understanding of different business sectors and refined her entrepreneurial
mindset.
Returning to the Roots
With a desire to gain deeper insights into the ceramic
industry, Bindiya joined her family business, where she spent two years
learning the intricacies of the trade. This hands-on experience provided her
with the necessary knowledge and confidence to step into the entrepreneurial
world with a fresh perspective.
The Birth of TilesKraft
In 2022, Bindiya launched TilesKraft with a clear vision—to
revolutionize the tile sourcing experience. She aimed to merge traditional
business practices with innovative solutions, creating a seamless platform that
simplifies the process of selecting, sampling, and purchasing tiles. Her
mission was to make tile sourcing effortless, efficient, and enjoyable for both
professionals and homeowners.
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Building a Unique Business Model
TilesKraft operates with a hybrid sales model, blending
online convenience with personalized service. The platform offers a vast range
of tiles, sanitary ware, and even luxury bathtubs, catering to both
budget-conscious buyers and those seeking premium options. With over 50 years
of expertise backing the business, TilesKraft ensures high-quality products at
the best prices.
Turning Dreams into Reality
Bindiya’s goal extends beyond just selling tiles—she wants
TilesKraft to be a platform that helps people bring their dream spaces to life.
Whether it’s a home renovation, a first office, or a large-scale hotel project,
TilesKraft is designed to make the process smoother and more accessible for
everyone involved.
A Call for Collaboration
Understanding the power of teamwork and industry
connections, Bindiya actively seeks collaboration with architects, interior
designers, tile dealers, distributors, and manufacturers. She believes that by
working together, they can transform the industry and provide customers with
unparalleled service and quality.
Building a Strong Team
A business is only as strong as its team, and Bindiya is
dedicated to building one that shares her passion for innovation and
excellence. She welcomes individuals skilled in brand building, content
creation, and sales strategy to join her mission and contribute to the growth
of TilesKraft.
A Vision for the Future
Bindiya envisions TilesKraft as more than just a
business—it’s a movement towards a smarter, more efficient way of sourcing
tiles. By continuously improving the platform and embracing new technologies,
she aims to set new industry standards and redefine how tiles are discovered
and purchased.
The Journey Continues
While TilesKraft has already made significant strides,
Bindiya remains committed to pushing boundaries and expanding her venture.
Though she has yet to raise funds from platforms like Shark Tank India, her
passion and determination drive her forward. With her unwavering belief in
blending tradition with innovation, she is set to leave a lasting impact on the
tile industry.
Timeline for story
2014 – Started corporate career at Nestlé India as Sales
Officer.
2016 – Promoted to Key Accounts Officer for South Gujarat.
2018 – Took a career break and explored freelancing.
2019 – Joined the family business in the ceramic industry.
2021 – Gained industry expertise and entrepreneurial
insights.
2022 – Founded TilesKraft to revolutionize tile sourcing.
2023 – Expanded product range and business collaborations.
2024 – Focused on growth, innovation, and industry impact.