Story of Usha Borda & daughters Bansari and Ishita: Founder of Dhaaga Life- Entrepreneur
Story of Usha Borda & daughters Bansari and Ishita:
Usha Borda, a homemaker turned entrepreneur, embarked on a
journey to empower women through financial independence. Alongside her
daughters, Bansari and Ishita, she co-founded Dhaaga Life, a brand dedicated to
providing work-from-home opportunities to women. What started as a small
initiative soon evolved into a movement, giving countless women a sense of
dignity, purpose, and self-sufficiency.
Dhaaga Life: More Than a Brand
Dhaaga Life is not just a company; it is a platform for
empowerment. With a strong commitment to sustainability and ethical employment,
the brand offers handmade products crafted by skilled artisans across India. By
enabling women from diverse backgrounds to work from home, Dhaaga Life ensures
they can contribute financially while managing their household
responsibilities.
Usha Borda’s Inspiring Journey
Usha Borda's transition from a homemaker to a business
leader has inspired many. Her determination to uplift other women encouraged
friends, relatives, and even men in her community to support the mission.
Seeing their wives, daughters, and sisters gain financial independence, many
men encouraged them to join Dhaaga Life, further strengthening the movement.
Handmade with Love, Made in India
Every Dhaaga Life product tells a story of craftsmanship and
tradition. From intricately embroidered bags to artisanal accessories, each
item reflects India's rich heritage while embracing contemporary design. The
brand’s dedication to sustainability ensures that all materials are ethically
sourced, making every creation both beautiful and responsible.
Overcoming Challenges on Shark Tank India
Dhaaga Life’s inspiring journey led them to pitch their
business on Shark Tank India Season 4. Seeking ₹75 Lakhs for 5% equity, they
aimed to scale their venture further. However, despite their passion and
dedication, the sharks raised concerns about the business's scalability and
long-term viability. Unfortunately, they left the stage without securing a
deal, but their mission remained unwavering.
Reviving Traditional Art with a Modern Touch
Dhaaga Life is dedicated to preserving traditional
embroidery techniques while infusing them with modern aesthetics. Their designs
incorporate vibrant colors and eco-friendly materials, ensuring that age-old
craftsmanship finds a place in today’s fashion industry. Their collaborations
with renowned brands like Lakmé, PUMA, and Renee Cosmetics highlight their
ability to blend heritage with contemporary trends.
Story of Usha Borda & daughters Bansari and Ishita: Founder of Dhaaga Life#startup#age#net worth#shark tank india#Dhaaga Life story#Usha Borda story
A Diverse Range of Handcrafted Products
Dhaaga Life offers a variety of handcrafted items, including
stylish bags, slings, wallets, and laptop cases. Their accessory line features
necklaces, bracelets, earrings, and keychains, while their apparel collection
includes custom-made dresses and shirts. Additionally, they provide home décor
products like cushion covers, table runners, and planters, catering to a wide
range of customer needs.
Making a Mark in the Industry
Beyond retail, Dhaaga Life has expanded its reach through
exhibitions, exports, and collaborations. They work on a consignment basis with
various retail stores and sell through online marketplaces, ensuring their
products reach a broader audience. The brand also caters to bulk orders for
weddings, corporate gifting, and special events, showcasing their versatility
in the industry.
Encouraging Women to Break Barriers
Dhaaga Life’s impact extends beyond financial independence.
The brand frequently engages in initiatives that inspire women to break
societal barriers and pursue their passions. Through events and workshops, they
motivate women to embrace entrepreneurship, proving that success is not limited
by circumstances but driven by determination.
Usha Borda’s Personal Milestones
While empowering others, Usha herself continues to grow. Her
journey recently took a new turn when she traveled alone for the first time and
gave her first video interview. Though known for her fierce leadership, she
humorously admits that facing the camera made her a little nervous. These
personal experiences reflect her continuous learning and adaptability, making
her an even stronger role model.
A Future Woven with Dreams
Dhaaga Life’s journey is far from over. With a vision to
expand their reach and uplift even more women, the brand remains committed to
its mission. Every handcrafted product symbolizes resilience, empowerment, and
the belief that every woman deserves the opportunity to shape her own future.
Through their unwavering dedication, Usha, Bansari, and Ishita continue to
weave a brighter tomorrow—one stitch at a time.
Timeline for story
2018 – Usha Borda begins exploring financial independence.
2019 – Dhaaga Life is co-founded by Usha, Bansari, and
Ishita.
2020 – Brand gains traction, empowering more women.
2021 – Expands product range and retail collaborations.
2022 – Partners with major brands like Lakmé and PUMA.
2023 – Showcases products at exhibitions and online
marketplaces.
2024 – Pitches on Shark Tank India Season 4 but leaves
without a deal.
2025 – Continues expanding, impacting more women
entrepreneurs.
