Journey of Devendra & Bhupendra Kumar Tailor: Founder of RBD Machine Tools
Journey of Devendra & Bhupendra Kumar Tailor:
From a Village Dream to a National Brand
In a small village in Rajasthan, two brothers, Devendra
Kumar Tailor and Bhupendra Kumar Tailor, had a vision—to revolutionize
agriculture by providing farmers with affordable and efficient machinery. They
founded RBD Machine Tools, a company dedicated to helping farmers save both
time and money. Their journey from a rural background to becoming one of
India's fastest-growing agri-tech brands is nothing short of inspiring.
A Tribute to Their Grandfather
The name RBD Machine Tools is a heartfelt tribute to their
grandfather, Shri Ram Bilas Darji. The brothers wanted their company to reflect
his values of hard work and dedication. They combined their passion for
engineering with a mission to create affordable and high-quality agricultural
equipment, ensuring that farmers across India had access to the best tools.
Innovative Approach to Agri-Machinery
What sets RBD Machine Tools apart is their focus on safe,
efficient, and cost-effective agricultural equipment. Unlike traditional
expensive machines, their products are designed to be accessible to small and
medium-scale farmers. By leveraging modern technology and direct marketing
strategies, they have been able to create a strong presence in the market.
Reaching Farmers Nationwide
One of the biggest challenges in the agricultural sector is
reaching farmers directly. The brothers overcame this by using social media and
call centers to handle 100% of their sales. They also introduced free pan-India
delivery, ensuring that their products could reach even the most remote
villages. Their innovative approach helped them stand out in a competitive
industry.
Viral Success and Growing Sales
RBD Machine Tools gained massive popularity through viral
YouTube videos, showcasing the effectiveness of their machinery. Their
dedication and unique marketing techniques translated into impressive sales
figures. In FY 23-24, they achieved Rs. 14.37 crores in revenue, and by
September of FY 24-25, they had already crossed Rs. 9.34 crores, with
projections to reach Rs. 22-25 crores for the full year.
A Pitch on Shark Tank India
The founders took their startup to Shark Tank India, seeking
investment to scale their business further. They impressed the sharks with
their clear vision, strong sales strategy, and commitment to helping farmers.
The panel was particularly intrigued by their ability to market products
efficiently and maintain direct relationships with customers.
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The Investment Deal
After a compelling pitch, the brothers secured a deal of ₹50
lakhs for 1% equity, along with an additional ₹50 lakhs debt at 9% interest for
five years. The investment was a major milestone for their startup, helping
them expand their reach and improve their product line.
Challenges Raised by the Sharks
While the sharks were impressed by their business model,
they raised some concerns, particularly about the company's financial
transparency. The brothers admitted that they had not fully disclosed their
annual profits, which raised red flags for potential investors. The lack of
government certifications and unpaid taxes was another critical issue that
needed immediate attention.
Advice from the Sharks
Sharks Anupam Mittal, Kunal Bahl, and Aman Gupta emphasized
the importance of maintaining proper financial records and paying taxes on
time. They advised the founders to resolve outstanding dues, obtain necessary
certifications, and improve financial clarity to build long-term sustainability
for their company.
A Symbol of Dedication
Devendra Kumar Tailor’s commitment to RBD Machine Tools is
deeply personal—he even has the company’s logo tattooed on his body. This act
symbolizes his unwavering belief in their mission and his determination to make
a lasting impact in the agriculture sector.
A Bright Future for RBD Machine Tools
Despite facing challenges, RBD Machine Tools has established
itself as a trusted name in the agricultural machinery industry. With continued
innovation, a growing customer base, and valuable insights from the Shark Tank
experience, the company is poised for even greater success. Their journey from
a small village to a national brand proves that with passion, perseverance, and
smart strategies, anything is possible.
Timeline for story
Early 2020 – Devendra and Bhupendra Kumar Tailor founded RBD
Machine Tools.
Company Naming – Named after their grandfather, Shri Ram
Bilas Darji.
2021-2022 – Focused on developing affordable and efficient
agri-machinery.
2022 – Began using social media and call centers for direct
sales.
2023 – Viral YouTube videos boosted brand awareness and
sales.
FY 23-24 – Achieved ₹14.37 crore revenue.
Sep 2024 – Crossed ₹9.34 crore revenue in FY 24-25.
Shark Tank Pitch – Sought investment to scale business.
Investment Secured – ₹50 lakh for 1% equity + ₹50 lakh debt
at 9% interest.
Shark Concerns – Issues raised about financial transparency
and certifications.
Future Focus – Improving financial clarity and expanding
market reach.
