Biography of Swati Singh: Founder & CEO of Aseem Shakti -Entrepreneur
Biography of Swati Singh:
Saree That Blends Tradition with Innovation
Wearing a saree has always been a symbol of grace and
tradition, but what if you could drape it in just 15 seconds? That’s the vision
behind Aseem Shakti, a Mumbai-based startup founded by Swati Singh. Not only
does this brand offer ready-to-wear sarees, but they also come with pockets—an
unexpected yet practical addition that has made them a favorite among modern
women.
From Teacher to Entrepreneur
Swati’s journey into entrepreneurship wasn’t planned. She
began her career as a teacher, helping underprivileged youth learn spoken
English. Later, while preparing for the UPSC exams, she interacted with
self-help groups and witnessed the struggles faced by women in low-income
communities. These encounters shaped her vision for Aseem Shakti.
A Turning Point: The Need for Safer Jobs
Many women Swati met participated in cosmetic patch tests
for a small income. These tests often led to severe health issues, such as
burns and allergic reactions. Realizing the risks, Swati wanted to offer them a
safer and more sustainable livelihood. She initially tried small businesses
like making rakhis and candles, but these ventures didn’t generate enough
earnings.
Discovering Hidden Talent
Swati then asked the women what they excelled at. Their
answer? Sewing and cooking. This sparked the idea of venturing into fashion. A
market survey revealed high demand for ready-to-wear sarees, and Swati saw an
opportunity to create a product that blended ease with tradition.
The Birth of the 15-Second Saree
In 2018, Swati launched Aseem Shakti, introducing India’s
first 15-second saree. The innovation didn’t stop there—she added pockets,
making sarees even more functional. This simple yet effective idea turned into
a game-changer, attracting thousands of women looking for convenient yet
elegant ethnic wear.
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Empowering Women Through Employment
Beyond fashion, Aseem Shakti stands for women’s empowerment.
The brand employs women from marginalized backgrounds, giving them a stable
income and financial independence. Some of these women now earn between ₹24,000
to ₹44,000 per month, enabling them to support their families and fund their
children’s education.
A Memorable Moment on Shark Tank
Swati and her team got their big break on Shark Tank India
Season 4. Eight women working at Aseem Shakti walked the ramp in their sarees,
surprising the sharks by pulling out roses from their pockets. This
heartwarming gesture showcased the practicality and charm of the brand’s
creation.
A Viral Sensation
Aseem Shakti’s popularity soared in 2021 when a video
showcasing the 15-second saree went viral. As orders flooded in, the brand
expanded its reach. Today, customers can purchase Aseem sarees on its website,
Instagram, and Myntra, with more platforms in the pipeline.
The Shark Tank Deal
Swati entered Shark Tank India seeking ₹50 lakh for 2.5%
equity, valuing her company at ₹20 crore. While most sharks opted out due to
valuation concerns, Anupam Mittal saw potential. He offered ₹50 lakh for 10%
equity through the charity arm of his company, a deal Swati gladly accepted.
Anupam even wore an Aseem saree while handing over the cheque, making it a
truly unforgettable moment.
Future Growth Plans
Swati has ambitious plans for Aseem Shakti. She aims to
empower over 100 women artisans within the next two years and scale annual
revenue to ₹10 crore by 2026. She also plans to introduce new designs and
expand the product line while maintaining the brand’s commitment to quality and
craftsmanship.
Why Aseem Shakti Stands Out
What sets Aseem Shakti apart is its perfect blend of
tradition and practicality. By adding pockets and simplifying the draping
process, the brand has made sarees more convenient for the modern woman. At the
same time, the company remains deeply rooted in its mission to uplift women
from underserved communities.
A Saree with a Purpose
Aseem Shakti isn’t just about fashion; it’s a movement. With
each saree sold, a woman gains financial independence, a family moves closer to
stability, and a tradition is carried forward in a modern, accessible way.
Swati’s vision proves that innovation can come from the simplest ideas—and that
tradition and progress can go hand in hand.
Timeline for story
2018 – Swati Singh founded Aseem Shakti, launching the
15-second saree.
2019 – Began employing women from marginalized backgrounds.
2020 – Expanded production and introduced sarees with
pockets.
2021 – A video showcasing the 15-second saree went viral.
2022 – Started selling on Myntra and other online platforms.
2023 – Revenue grew significantly with increasing demand.
Shark Tank Pitch – Sought ₹50 lakh for 2.5% equity.
Investment Secured – Anupam Mittal invested ₹50 lakh for 10%
equity via his charity arm.
Future Plans – Aiming ₹10 crore annual revenue by 2026 and
expanding workforce.
