Bigraphy of Radhika Rajpal: Founder & CEO of Patch Up -Entrepreneur
Radhika Rajpal’s Journey with Patch Up: A Disruptive Innovation in Supplements
A Passion for Clean Supplements
Radhika Rajpal’s journey into the health and wellness space
began when she discovered that many supplements on the market contained harmful
additives. She was shocked to learn that some of the ingredients in her own
supplements were banned in the U.S. and Europe. Determined to offer a healthier
alternative, she set out to create a brand that would provide clean,
additive-free nutritional supplements.
The Birth of Patch Up
Radhika’s first venture into supplements wasn’t directly
with vitamin patches. She initially explored different formats like gummies and
pills, but after researching delivery mechanisms, she discovered the potential
of transdermal patches. This method bypassed the digestive system and
eliminated the need for artificial ingredients. The strong response from
customers convinced her to make Patch Up a standalone business focused entirely
on vitamin patches.
The Shark Tank India Experience
When Radhika stepped onto the Shark Tank India stage, she
was confident in her product and its unique value proposition. She asked for
₹50 lakh in exchange for a 1.75% stake in her company, valuing Patch Up at
₹28.57 crore. The sharks were intrigued by the innovation, and after
negotiations, Anupam Mittal decided to invest ₹50 lakh for a 2.27% equity
stake, adjusting the company’s valuation to ₹22 crore.
Emotional Rollercoaster on National TV
Appearing on Shark Tank India was an overwhelming experience
for Radhika. Seeing herself on television felt surreal, and she had to watch
the episode twice to fully absorb the moment. The response after the show aired
was immense—her inventory quickly sold out, and orders flooded in. The exposure
helped establish Patch Up as a serious contender in the health supplement
market.
Why Patches? A Game-Changer in Supplementation
One of the key differentiators of Patch Up is its delivery
format. While traditional supplements come in the form of pills, powders, and
gummies, vitamin patches offer a clean and effective way to absorb nutrients
directly through the skin. This method is already widely used in nicotine
patches and medicinal applications, but Radhika saw an opportunity to bring
this innovation into the wellness industry.
Navigating a Competitive Market
Competing against well-established supplement brands wasn’t
easy, but Radhika believed her product had a unique edge. Patch Up’s branding,
advertising, and educational content helped attract customers. Many people
spent time on the company’s science page, eager to understand how transdermal
absorption worked. Educating consumers became a key part of Patch Up’s
strategy.
Addressing Concerns from Namita Thapar
During her pitch, Radhika faced tough questions from Namita
Thapar, who had prior experience selling vitamin patches through Emcure
Pharmaceuticals. Namita expressed concerns about the product’s credibility,
particularly regarding clinical trials. While Radhika assured the sharks that
Patch Up used only clinically proven ingredients, Namita pointed out a
potential issue: the product packaging mentioned being “based on trials,” which
could be misleading.
A Lesson in Transparency
Namita’s feedback was a turning point. She warned that
making unverified claims on packaging could damage Patch Up’s reputation and
even invite legal trouble. While Radhika had not conducted independent clinical
trials, the wording on the packaging suggested otherwise. This realization led
her to reconsider how she communicated Patch Up’s scientific backing.
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A Unique Approach to Supplementation
Patch Up stands out because of its commitment to clean
ingredients. Unlike traditional supplements, which often contain artificial
flavors, colors, fillers, and preservatives, these patches contain only
essential nutrients. They are free from sugar, gluten, and other unnecessary
additives, making them a healthier alternative for consumers seeking purity in
their supplements.
Expanding Awareness and Market Reach
One of the biggest challenges for an innovative product like
vitamin patches is consumer awareness. Many people are unfamiliar with
transdermal supplementation, so Patch Up prioritizes education. The brand’s
marketing strategy includes detailed explanations of how the patches work,
comparisons to traditional supplements, and scientific insights to build trust
with customers.
Anupam Mittal’s Vote of Confidence
Anupam Mittal’s investment was a major boost for Patch Up.
His belief in Radhika’s vision and the potential of vitamin patches helped
validate the business. His experience in brand-building and consumer products
provided valuable guidance as Patch Up scaled its operations. The partnership
marked the beginning of an exciting growth phase for the company.
A Founder’s Entrepreneurial Spirit
Radhika’s journey to founding Patch Up was shaped by her
diverse experiences. She studied economics at Delhi University and later
pursued an MBA at INSEAD, where she received a prestigious scholarship. Her
professional background includes working at Barclays, Strategy&, and
Microsoft, experiences that helped her develop a strategic mindset for
entrepreneurship.
Overcoming Personal and Professional Challenges
Patch Up wasn’t Radhika’s first entrepreneurial venture. She
had previously co-founded a company but had to step away due to personal
reasons—specifically, because she started it with an ex-boyfriend. This
decision, as Shark Anupam Mittal pointed out, was likely for the best. Despite
this setback, Radhika remained committed to building something impactful and
meaningful.
The Future of Patch Up
With the success of Shark Tank India and a growing customer
base, Patch Up is on a promising trajectory. The brand continues to focus on
expanding its product line, strengthening scientific research, and increasing
market penetration. Radhika envisions Patch Up as a household name in clean
supplementation, changing the way people consume vitamins.
A Trailblazer in the Wellness Industry
Radhika Rajpal’s journey is a testament to innovation,
perseverance, and the power of believing in a unique idea. By introducing
vitamin patches to the Indian market, she has carved out a niche in the health
and wellness industry. With transparency, science-backed products, and a vision
for cleaner supplementation, Patch Up is poised to make a lasting impact.
Timeline for story
2019 – Radhika discovers harmful additives in supplements.
2020 – Begins exploring clean supplement alternatives.
2021 – Researches transdermal patches and develops Patch Up.
2022 – Launches Patch Up as a standalone business.
2023 – Pitches on Shark Tank India, secures funding from
Anupam Mittal.
2024 – Expands awareness, refines branding, and scales
operations.
