Biography of Prasanna Vasanadu: Founder & CEO of Tikitoro -Entrepreneur
Biography of Prasanna Vasanadu:
Mother's Quest for Safe Skincare
Prasanna Vasanadu’s journey to founding Tikitoro began with
a personal struggle. As a mother, she wanted the best for her child, but
finding safe and effective skincare products for young kids was a daunting
task. During the COVID-19 pandemic, she realized that the options available
were not just limited but also filled with potentially harmful chemicals. This
concern led her to take matters into her own hands and create a brand that
parents could trust.
The Birth of Tikitoro
With a strong determination to make a difference, Prasanna
founded Tikitoro in December 2021. She spent over a year researching,
developing, and testing plant-based, vegan, and cruelty-free formulations that
met international safety standards. Her vision was clear—children deserved
personal care products that were safe, fun, and effective without any
compromises.
A Brand Rooted in Science and Safety
Tikitoro is India’s first personal care brand designed
specifically for kids and teens aged 4 to 16. Every product is dermatologically
tested and free from harmful chemicals like endocrine disruptors, which can
cause long-term health issues. Prasanna wanted to ensure that children’s
skincare and haircare products were not just safe but also enjoyable to use.
The Challenges of Entering the Market
Launching a brand in a niche category was no easy feat. The
children’s skincare market in India was largely unexplored, and parents were
skeptical about trying new products. However, Prasanna’s personal story and
scientific approach to skincare helped build trust among consumers. She ensured
that every product met the highest standards of safety and efficacy.
Recognition and Achievements
Tikitoro quickly gained recognition in the industry. The
brand was selected in Forbes India DGEMS 2024 as one of the top 200 companies
with global business potential. It also won multiple awards, including the Best
D2C Gamechanger Brand in Childcare at the e4m D2C Awards 3.0, and was named the
D2C Company of the Year at the BW Retail Reboot Awards 2024.
A Shark Tank Success Story
Tikitoro’s impact reached new heights when it appeared on
Shark Tank India Season 4. Prasanna’s passionate pitch and commitment to safe
skincare impressed the sharks, leading to a successful deal of ₹25 lakh for 1%
equity and a 0.5% royalty until the investment was recovered. This exposure
further cemented Tikitoro’s place in the market.
A Mother’s Personal Mission
Prasanna’s journey wasn’t just about business—it was deeply
personal. Having undergone infertility treatments, she was acutely aware of the
importance of hormonal balance and safe skincare. She didn’t want her son, or
any child, to be exposed to harmful chemicals at an early age. This mission
became the foundation of Tikitoro.
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Bridging the Gap in Children’s Skincare
Before Tikitoro, parents had limited choices when it came to
skincare for their kids. Most products in the market were either too harsh,
designed for adults, or lacked scientific backing. Tikitoro filled this gap by
offering dermatologist-approved, kid-friendly products tailored to different
age groups.
Thoughtfully Designed Product Lines
Tikitoro created two specialized product categories. The
Tikitoro Kids range (for ages 4–10) focuses on gentle, nourishing care, while
the Tikitoro Teens range (for ages 11–16) addresses common issues like acne and
oily skin. Both product lines prioritize safety and effectiveness, making them
a trusted choice for parents.
Innovation at the Core
What sets Tikitoro apart is its commitment to innovation.
The brand spent significant time formulating products that are not only safe
but also enjoyable for kids and teens to use. From fun fragrances to appealing
packaging, every detail was designed to make skincare a positive experience.
Sustainability and Ethical Practices
Tikitoro isn’t just about skincare—it’s about making a
positive impact. The brand ensures all its products are plant-based,
cruelty-free, and sustainably sourced. By choosing ethical practices, Tikitoro
is teaching kids the importance of responsible consumption from an early age.
A Growing Community of Parents and Kids
Beyond selling products, Tikitoro has built a strong
community of parents who trust the brand. Repeat purchases and word-of-mouth
recommendations have fueled its growth. Prasanna actively engages with parents,
sharing insights on children’s health, wellness, and conscious parenting.
Expanding the Brand’s Reach
Tikitoro is not stopping at India. With increasing demand,
Prasanna aims to expand the brand’s reach globally. By forming strategic
partnerships with retailers and distributors, Tikitoro is set to become a
household name in children’s skincare.
A Passion for Parenting and Wellness
Apart from running Tikitoro, Prasanna is a certified parent
educator. She believes in the power of conscious parenting and helps families
create healthier, more mindful lifestyles. Her mission goes beyond
skincare—it’s about overall child well-being.
The Future of Tikitoro
Tikitoro is more than just a brand; it’s a movement towards
safer, better skincare for kids and teens. With innovation, sustainability, and
parental trust at its core, Tikitoro is set to revolutionize personal care for
the next generation.
Timeline for story
December 2021 – Prasanna founded Tikitoro.
2022 – Spent a year on research and product development.
2023 – Tikitoro launched in the Indian market.
2024 – Recognized in Forbes India DGEMS 2024.
2024 – Won multiple industry awards, including e4m D2C
Awards 3.0.
2024 – Secured a deal on Shark Tank India Season 4.
2024 – Expanded brand reach with strategic partnerships.
