Biography of Niti Parekh: Founder & CEO of Taffykids -Entrepreneur
Biography of Niti Parekh:
Taffykids: A Fashion Revolution for Kids
Taffykids, a Mumbai-based children’s fashion brand, is on a
mission to redefine kidswear in India. Launched in March 2021, the brand was
born from a simple idea—children deserve stylish, high-quality clothing just
like adults. With a perfect balance of comfort and trendiness, Taffykids has
quickly become a go-to destination for fashion-conscious parents.
A Vision That Stood Out
The founders of Taffykids recognized a gap in the Indian
market for trendy kidswear. While adult fashion brands focused on style and
innovation, kids' clothing largely remained basic and uninspiring. With this
insight, Taffykids was created to offer fashionable, affordable, and
high-quality outfits for children aged 2-12 years.
The Founders Behind the Brand
Taffykids is the brainchild of three entrepreneurs with
diverse expertise. Niti Parekh, a fashion expert with a background in fine arts
and design, previously worked at House of Anita Dongre. She identified the need
for premium kidswear in India. Pratik Nagariya, a technology and operations
specialist with a decade of experience, ensures smooth business growth and
logistics. Sangeeta Rohira, a production and sourcing veteran with 30 years of
experience, oversees the manufacturing and supply chain.
Making Waves on Shark Tank India
In Shark Tank India Season 4, the founders presented their
vision with confidence, asking for ₹75 lakh in exchange for 1% equity, valuing
Taffykids at ₹75 crore. Their pitch focused on expanding offline retail,
introducing a premium fashion range, and scaling their boys' collection, which
remains an underserved category.
Sharks’ Response to Taffykids
The sharks appreciated the brand's creativity but raised
concerns about competition and scalability. Ritesh Agarwal, already familiar
with the founders, acknowledged their progress but questioned their strategy to
stand out against established brands. Namita Thapar pointed out that kids today
prefer stylish outfits rather than looking “kiddish,” highlighting the
importance of branding.
Winning Over the Investors
Shark Kunal Bahl, a father himself, loved the designs, while
Vineeta Singh encouraged the team to expand their boys' fashion line.
Ultimately, Ritesh Agarwal and Vineeta Singh saw long-term potential and
invested ₹75 lakh for 1.5% equity with an additional 0.5% royalty. Namita and
Kunal opted out, but their feedback reinforced Taffykids’ strategic direction.
A Game Plan for the Future
With backing from Ritesh and Vineeta, Taffykids aims to
establish a strong offline presence in major Indian cities, introduce high-end
designer kidswear, and scale its boys' fashion collection. The investment will
help them strengthen their retail footprint and further differentiate their
brand.
More Than Just Clothing
Taffykids isn’t just about fashion—it’s a lifestyle. The
brand focuses on creating a vibrant community of parents and children who enjoy
experimenting with style. Every outfit is crafted to boost kids’ confidence,
making them feel cool, comfortable, and stylish.
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Bringing International Trends to Indian Kidswear
A key differentiator for Taffykids is its ability to stay
ahead of trends. The brand launches 30-40 new designs every week, ensuring that
its collections remain fresh and appealing. From birthday parties to festive
celebrations, Taffykids offers outfits that make kids stand out.
A Brand Built on Innovation
The brand's pricing strategy also plays a crucial role in
its success. By offering stylish and premium-quality outfits in the affordable
range of ₹499 to ₹2,999, Taffykids makes designer-style clothing accessible to
the masses
Financial Growth That Speaks Volumes
Taffykids' financial performance has been impressive. In
FY21-22, they recorded ₹55 lakh in revenue, which grew to ₹3.5 crore in
FY22-23. By FY23-24, their revenue reached ₹12 crore, and they are on track to
achieve ₹19 crore in FY24-25. This rapid growth highlights the brand’s
increasing popularity and market demand.
A Special Focus on Boys’ Fashion
While girls' fashion dominates the kidswear segment,
Taffykids is making a strong push for stylish boys' clothing. Encouraged by the
sharks’ feedback, the brand is determined to cater to this underrepresented
market, offering trendy and comfortable options for young boys.
Offline Expansion for Greater Reach
Taffykids has built a strong digital presence, but the next
challenge is to expand offline retail. With strategic investments, the brand
plans to enter major retail stores across India, ensuring that parents and kids
can experience the products firsthand.
A Journey of Passion and Dedication
From a startup idea to securing investment on national
television, Taffykids' journey is a testament to passion, perseverance, and
innovation. The brand's commitment to redefining kidswear in India has
resonated with both investors and customers alike.
Shaping the Future of Kids' Fashion
With strong leadership, strategic expansion, and continuous
innovation, Taffykids is poised to become a leader in India’s kidswear
industry. As they move forward, the brand remains dedicated to making kids look
and feel their best—one stylish outfit at a time.
Timeline for story
March 2021 – Taffykids launched to redefine kidswear in
India.
FY21-22 – Recorded ₹55 lakh in revenue.
FY22-23 – Revenue grew to ₹3.5 crore.
FY23-24 – Revenue reached ₹12 crore.
Shark Tank India Season 4 – Pitched for ₹75 lakh at ₹75
crore valuation.
Investment Secured – Ritesh Agarwal & Vineeta Singh
invested ₹75 lakh for 1.5% equity + 0.5% royalty.
FY24-25 (Projected) – Targeting ₹19 crore in revenue.
Future Plans – Expanding offline retail and boys' fashion
line.
