Biography of Kanwardeep Singh: Founder & CEO of Rosha India -Entrepreneur
Biography of Kanwardeep Singh:
The Birth of Rosha India
In 2019, three childhood friends from Delhi—Kanwardeep
Singh, Gaurav Tikia, and Shivam Dewan—turned their dream of entrepreneurship
into reality by founding Rosha India. Their vision was to create a
revolutionary lighting solution that combined style, convenience, and
sustainability. Little did they know that their idea would soon transform the
way restaurants, hotels, and homes illuminate their spaces.
A Spark of Inspiration
The idea for Rosha India was born during a conversation with
a restaurant manager in Delhi. The manager revealed that the establishment
spent nearly ₹30,000–₹40,000 per month on candles, which not only added to
costs but also created issues with smoke and maintenance. Recognizing an
opportunity, the trio decided to develop a modern, wireless alternative to
traditional lighting.
Pioneering Innovation in Lighting
Rosha India introduced India's first portable, rechargeable
lamp, offering a stylish and practical solution to lighting needs. These lamps,
designed to be compact and aesthetically pleasing, can run for 8–10 hours after
just 3–4 hours of charging. The startup has already launched over 100 designs
and recently expanded into solar-powered lamps.
Expanding Presence and Impact
Today, Rosha India’s innovative lighting solutions can be
found in over 5,000 restaurants and lounges across the country. Additionally,
their elegant lamps have been embraced by nearly 15,000 households. This
widespread adoption reflects the brand’s growing influence in the industry.
The Friendship Behind the Brand
Kanwardeep, Gaurav, and Shivam have known each other since
childhood, sharing a friendship that dates back to when they were just five
years old. After completing their education, they initially joined their
respective family businesses but always aspired to create something of their
own. Their shared vision and camaraderie played a crucial role in building
Rosha India.
Journey to Shark Tank India
In Season 4 of Shark Tank India, Rosha India made a strong
impression with its cutting-edge products. The founders sought ₹60 lakhs in
funding in exchange for 1% equity, valuing their business at ₹60 crores. Their
confidence and innovative product line immediately caught the sharks’
attention.
Manufacturing and Growth Plans
Currently, nearly 50% of Rosha India’s products are
manufactured within the country. The founders aim to increase this percentage
to 80% in the near future, further strengthening India’s position in the global
lighting market.
A Luxury Lighting Experience
Rosha India specializes in high-end, wireless, and
rechargeable lighting solutions. Their lamps are designed to offer a modern
aesthetic while providing efficient illumination. The brand focuses on B2B
sales, primarily catering to hotels, restaurants, and cafés (HoReCa). Though
currently selling exclusively through its own website, the company plans to
expand its reach.
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Recognized by Celebrities
Rosha India's lamps have gained recognition from notable
personalities. Aman Gupta’s mother discovered the lamps in Goa and placed an
order, leading to a personal delivery from one of the founders. Even Bollywood
superstar Hrithik Roshan was so impressed that he purchased 15–20 lamps for his
home.
Rapid Financial Growth
Since its launch, Rosha India has seen remarkable financial
growth. In its first year, the company generated ₹60 lakhs in revenue. This
figure grew to ₹1.8 crores the following year and remained stable. By 2022–23,
revenue surged to ₹3 crores, and in 2023–24, it further increased to ₹8 crores.
With a current half-yearly revenue of ₹5 crores, the company is projected to
reach ₹16 crores by the end of the year.
A Profitable and Bootstrapped Startup
The company was started with an initial investment of ₹75
lakhs, with each founder contributing ₹25 lakhs. Despite being bootstrapped,
Rosha India is already profitable, with a 15% profit margin. Each co-founder
currently earns a monthly salary of ₹2.5 lakhs, demonstrating the financial
sustainability of their venture.
The Intense Shark Tank Negotiations
During the Shark Tank India pitch, the founders initially
requested ₹60 lakhs for 1% equity. However, the negotiations quickly became
intense. Anupam Mittal and Ritesh Agarwal offered ₹60 lakhs for 3% equity along
with a 1.5% royalty on sales. Aman Gupta proposed the same investment for 2%
equity and a 1% royalty.
A Controversial Offer
As the discussions progressed, Anupam, Ritesh, and Aman
collectively offered ₹60 lakhs for 10% equity with a 2% royalty. This valuation
sparked strong reactions, with Namita Thapar criticizing the offer as
“exploitation” and questioning the fairness of the deal given Rosha India’s ₹16
crore revenue.
Finalizing the Deal
As negotiations continued, co-founder Shivam countered with
a revised offer. This led to Anupam stepping back, stating that he was no
longer interested even if equity was offered for free. Ultimately, Ritesh and
Aman sealed the deal, investing ₹60 lakhs for 4% equity and a 1.5% royalty
until ₹90 lakhs was recouped. This set Rosha India’s valuation at ₹15 crores.
Lighting the Future with Innovation
Rosha India continues to revolutionize the lighting industry
with its innovative, high-end, wireless solutions. The company remains
committed to quality, design, and sustainability, ensuring that its products
not only enhance spaces but also provide lasting value. With their successful
Shark Tank India appearance and growing market presence, the founders are well
on their way to making Rosha India a household name in luxury lighting.
Timeline for story
2019 – Kanwardeep, Gaurav, and Shivam founded Rosha India.
2019 – Inspired by a restaurant’s high candle costs, they
developed wireless lamps.
2020 – Launched India’s first portable, rechargeable lamp.
2021 – Expanded to over 100 lamp designs, including
solar-powered options.
2022 – Reached 5,000+ restaurants and 15,000 households.
2022–23 – Revenue grew to ₹3 crores.
2023 – Celebrity recognition, including Hrithik Roshan and
Aman Gupta’s family.
2023–24 – Revenue surged to ₹8 crores, projected ₹16 crores.
2024 – Featured in Shark Tank India Season 4, securing ₹60
lakhs for 4% equity.
