Biography of Gaurav Taneja: Founder of BeastLife -Entrepreneur
Rise of BeastLife: Gaurav Taneja’s Fitness Journey
Gaurav Taneja, widely known as Flying Beast, is a
well-recognized social media personality with millions of followers across
YouTube and Instagram. Passionate about fitness, he turned his expertise into a
business venture by co-founding BeastLife, a premium sports nutrition and
bodybuilding supplement brand. Partnering with Raj Gupta, he aimed to make
high-quality protein supplements accessible to Indian fitness enthusiasts.
BeastLife’s Shark Tank India Experience
BeastLife made its way to Shark Tank India Season 4, where
Gaurav and Raj sought Rs 1 crore for a 1% equity stake, valuing the company at
Rs 100 crore. Their pitch, however, didn’t go as planned. The sharks were more
interested in Gaurav’s social media influence than the actual product. This led
to an unusual situation where business discussions were overshadowed by
personal interactions.
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Controversial Comments from the Sharks
During the pitch, the sharks shared mixed reactions. Anupam
Mittal, one of the sharks, made a remark calling Gaurav a ‘bad’ entrepreneur.
This comment quickly went viral, drawing attention from fans and industry
professionals alike. Raj Gupta later shared in a podcast that many positive
aspects of their pitch were edited out from the final episode.
The Product vs. Personality Clash
Raj Gupta expressed disappointment over how the sharks
barely discussed BeastLife’s products. He revealed that the sharks had actually
tasted and praised the supplements, but those moments were not included in the
aired episode. Instead, the focus remained on Gaurav’s popularity and his
social media persona, which diverted attention from the core business.
Attempts to Shift the Focus to Business
Throughout the pitch, Raj and Gaurav attempted to steer the
conversation towards BeastLife’s business model, product quality, and growth
plans, but their efforts were largely ignored. The sharks seemed more invested
in Gaurav’s personal journey, trying to extract controversial statements rather
than discussing the brand’s potential. Raj even pointed out that the sharks
tried to create conflict by questioning their equity distribution.
No Investment, but Valuable Lessons
Despite not securing a deal, Gaurav and Raj took away
important insights from their Shark Tank experience. Gaurav later joked in a
vlog that he "learnt nothing" from the show, taking a sarcastic dig
at the experience. However, he remained optimistic and focused on expanding his
businesses, proving that rejection from investors is not the end of the road.
Expanding Horizons: The Rozier Dairy Venture
Following his Shark Tank appearance, Gaurav shifted gears to
expand his dairy brand, Rozier. In a recent vlog, he shared his efforts to
collaborate with farmers in Rajasthan, emphasizing the importance of preserving
indigenous desi cows. He believes that these cows produce high-quality milk,
but farmers often don’t get a fair price, leading them to shift to buffaloes or
other breeds.
Empowering Indian Farmers
Gaurav is determined to support Indian farmers by creating a
sustainable ecosystem for desi cows. He believes that economic development
should go beyond building roads and focus on empowering those who contribute to
the nation’s agricultural backbone. Through Rozier, he plans to educate farmers
and ensure they receive proper compensation for their efforts.
The Spirit Behind BeastLife
BeastLife is more than just a fitness brand—it represents
hard work, determination, and resilience. Inspired by Gaurav’s own journey, the
brand encourages people to push their limits and strive for greatness. Whether
someone is a seasoned athlete or just starting their fitness journey, BeastLife
promises to be their trusted companion.
The Mission of BeastLife
At its core, BeastLife is about helping individuals become
the best version of themselves. The brand’s mission is to provide high-quality
supplements that fuel physical performance while promoting a strong and
disciplined mindset. Through their products, they aim to redefine what it means
to be a ‘beast’—breaking barriers, achieving the impossible, and constantly
striving for improvement.
Looking Ahead: The Future of BeastLife
Despite the challenges faced on Shark Tank India, BeastLife
continues to grow. With a loyal community of fitness enthusiasts and strong
brand recognition, the company is expanding its reach across India. Gaurav and
Raj remain committed to delivering authentic and effective products while
inspiring people to embrace a lifestyle of hustle and perseverance.
Timeline for story
2023 – Gaurav Taneja and Raj Gupta co-founded BeastLife.
2024 – BeastLife pitched on Shark Tank India Season 4 but
did not secure investment.
2024 – Anupam Mittal's ‘bad entrepreneur’ remark on Gaurav
went viral.
2024 – Raj Gupta revealed key parts of their pitch were
edited out.
2024 – Gaurav expanded Rozier Dairy to support desi cow
farmers.
2024 – BeastLife continued growing despite Shark Tank
rejection.
