Biography of Dheeraj Nagpal and Sachin Goel: Founder of Zingavita -Entrepreneur
Biography of Dheeraj Nagpal and Sachin Goel:
Dheeraj Nagpal and Sachin Goel co-founded Zingavita with a
clear goal: to make high-quality, science-backed health supplements accessible
to all. Their vision was to create a brand that blended ancient Ayurvedic
wisdom with modern nutrition, ensuring people could lead healthier lives
without misconceptions or complexities.
The Driving Forces Behind the Brand
Dheeraj Nagpal brings over 12 years of expertise in growth,
business strategy, and branding. His focus is on building trust and
transparency in the supplement industry. Sachin Goel, on the other hand, comes
from a corporate background in the auto industry, specializing in sales,
business planning, and operations. His passion for health and wellness led him
to explore innovative nutrition solutions.
The Birth of a Health Revolution
The journey of Zingavita began with a simple
realization—nutritional supplements needed to be more approachable and
enjoyable. Sachin identified the gap in the market and introduced multivitamin
gummies for children. The idea quickly gained traction, and soon, Zingavita
expanded its product range to include adult health supplements, impacting the
lives of over a lakh consumers.
A Holistic Approach to Nutrition
Zingavita’s philosophy revolves around providing clean,
premium-quality supplements free from harmful chemicals or artificial
additives. They emphasize a fusion of Ayurveda and modern science, offering
customized solutions for different health needs. Their products cater to
physical, mental, and emotional well-being, fostering a community committed to
a healthier lifestyle.
The Power of Shilajit
One of Zingavita’s standout offerings is its Shilajit-based
health products. Unlike traditional perceptions linking Shilajit solely to male
wellness, the founders worked to redefine its image by promoting its holistic
benefits. Their range includes Pure Himalayan Shilajit, Shilajit-infused honey,
and effervescent tablets in unique flavors like coffee, cardamom, and cola.
Breaking Misconceptions Around Supplements
A major challenge for Zingavita was educating consumers
about the real benefits of Ayurveda-backed nutrition. Many people misunderstood
Shilajit’s role, and the company took it upon itself to create awareness
through marketing campaigns and transparent communication about its health
advantages.
Financial Growth and Market Expansion
Despite the challenges, Zingavita experienced remarkable
revenue growth. Their monthly sales increased from ₹50 lakh in April to ₹1.95
crore by October. Their annual revenue also grew significantly, jumping from
₹1.9 crore in FY21-22 to a projected ₹19 crore for FY24-25.
Unit Economics and Business Sustainability
Zingavita’s business model operates with carefully planned
unit economics. Their cost of goods sold (COGS) accounts for 32% of their
revenue, while marketing expenses take up 50%. Though they maintain a 25%
EBITDA, their high marketing spend became a concern for potential investors.
Biography of Dheeraj Nagpal and Sachin Goel: Founder of Zingavita -Entrepreneur#startup#age#net worth#investor#shark tank india#Zingavita story
The Big Moment on Shark Tank India
Hoping to scale their brand further, Dheeraj and Sachin entered Shark Tank India seeking ₹1 crore for 1.25% equity, valuing their company at ₹80 crore. They pitched their vision for Ayurvedic supplements, emphasizing their commitment to high-quality, lab-tested formulations.
Mixed Reactions from the Sharks
While the sharks appreciated the brand’s ambition, they had
serious reservations. They questioned the high cost of marketing, the lack of
clinical trials, and the premium pricing of the products, which could limit
mass adoption.
A Lighthearted Moment on the Show
As the pitch continued, Shark Aman humorously pointed out
the brand’s heavy focus on Shilajit, suggesting a need for diversification.
When offered a sample of Shilajit-infused honey, he jokingly declined, saying,
“Mujhe toh zaroorat nahi hai”, adding a fun moment to the discussion.
A Key Concern: Clinical Validation
Shark Namita raised a critical concern about scientific
validation. She asked if the brand had conducted clinical trials to back its
health claims. The founders argued that Shilajit’s benefits were widely known
in India, but the sharks remained unconvinced.
Why Zingavita Didn’t Secure an Investment
- Despite a compelling pitch, none of the sharks made an offer. Their primary concerns were:
- High Pricing – The products were considered too expensive for mass-market appeal.
- Lack of Clinical Trials – Without scientific backing, the health claims seemed unverified.
- Heavy Marketing Spend – 50% of the budget going into advertising raised sustainability concerns.
Lessons from the Shark Tank Experience
Although they left without a deal, Zingavita gained valuable
insights. The founders realized they needed to rethink their pricing, focus on
clinical validation, and optimize their marketing strategy to sustain long-term
growth.
The Road Ahead for Zingavita
Looking forward, the brand aims to:
- Introduce budget-friendly options to attract a wider customer base.
- Conduct clinical trials to strengthen credibility.
- Reduce dependence on paid advertising and invest in organic brand growth.
A Promising Future in Wellness
Despite the setback on Shark Tank India, Zingavita remains a
strong contender in the wellness industry. With its innovative approach,
growing customer base, and dedication to holistic nutrition, the brand is
well-positioned to make a lasting impact on India’s health-conscious consumers.
Timeline for story
2020 – Dheeraj Nagpal and Sachin Goel co-found Zingavita.
2021 – Launch of multivitamin gummies for children.
2022 – Expansion into adult health supplements.
2023 – Introduction of Shilajit-based products.
April 2024 – Monthly sales reach ₹50 lakh.
October 2024 – Monthly revenue grows to ₹1.95 crore.
2024 – Pitches on Shark Tank India seeking ₹1 crore for
1.25% equity.
2025 – Plans for clinical trials, pricing adjustments, and
brand expansion.
