Biography of Vinish Arya: Founder of Go Devil -Entrepreneur
Biography of Vinish Arya:
Go Devil: A Journey of Resilience and Reinvention
Vinish A., a seasoned entrepreneur from Gurugram, had spent
over a decade exporting garments to countries like the US, UK, and various
European nations. However, after the COVID-19 pandemic disrupted his business,
he realized the need to build something of his own. Recognizing a gap in the
market for trendy and bold fashion, particularly in non-regular sizes, he
founded Go Devil in January 2022.
From Leather to Fashion
Vinish’s entrepreneurial journey began in 1998 when he
entered the leather export business. Inspired by an advertisement for leather
suppliers, he saw an opportunity in the American market. His venture flourished
until the 2008 global recession forced him to shut down. Undeterred, he pivoted
to garment exports in 2010, only for the pandemic to once again bring his
business to a halt.
The Birth of Go Devil
Rather than give up, Vinish turned adversity into
opportunity. He realized that despite the presence of many fashion brands,
there was still a demand for trendy, high-quality clothing, especially in sizes
beyond the standard range. With this insight, he launched Go Devil, determined
to create a bold and inclusive fashion brand.
Building a Strong Product Line
Go Devil quickly gained traction with its unique product
line. The brand specializes in XL-5XL sizes and offers a wide range of printed
shirts, varsity jackets, co-ord sets, hoodies, sweatshirts, joggers, and
oversized T-shirts. Quad sets, a popular category, contribute to nearly 50% of
the company's total sales, while 30% comes from non-regular sizes, catering to
an underserved market.
Scaling Up Production
To keep up with growing demand, Go Devil established a
robust production system capable of manufacturing 5,000 pieces per day. This
in-house production model allows the brand to maintain quality control and
ensure a steady supply of new designs every month, keeping up with the
fast-changing fashion industry.
Impressive Financial Growth
Go Devil’s revenue has grown consistently since its launch.
In 2022-23, the brand generated ₹1.44 crores in sales, which increased to ₹2.45
crores in 2023-24. In just the first six months of 2024-25, sales reached ₹3.5
crores, with a projected annual revenue of ₹8 crores for the year. This steady
growth indicates strong market acceptance and increasing customer demand.
A Founder’s Sacrifices
Vinish’s journey hasn’t been easy. To fund and scale his
business, he invested all his savings, sold his house, and took a loan of ₹3
crores. These sacrifices highlight his unwavering commitment to making Go Devil
a success, despite personal and financial hardships.
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Shark Tank India Appearance
Vinish and his daughter, Angel Arya, took Go Devil to Shark
Tank India Season 4, seeking an investment of ₹80 lakhs for a 2% equity stake,
valuing the company at ₹40 crores. Their story of resilience inspired the
sharks, but concerns about scalability, competition, and operational margins
led them to decline the investment.
Strengths That Set Go Devil Apart
Despite missing out on an investment, Go Devil has several
advantages. The brand has fulfilled over 1 lakh orders, proving its market
demand. It also caters to a niche segment—non-regular sizes—helping it build a
loyal customer base. Additionally, Vinish’s vast experience in the fashion
industry provides the company with strong leadership.
Challenges on the Road Ahead
Like any growing business, Go Devil faces challenges.
Managing high debt from the ₹3 crore loan is a financial strain. The fashion
industry is highly competitive, making it difficult to stand out without a
strong unique selling proposition (USP). Additionally, maintaining
profitability while scaling production remains a key hurdle.
Opportunities for Expansion
Despite these challenges, Go Devil has immense growth
potential. Its focus on non-regular sizes provides a strong niche to dominate.
Leveraging social media marketing can further boost brand awareness and sales.
Additionally, the popularity of quad sets presents an opportunity to scale and
expand this product category.
A Brand with a Purpose
Go Devil isn’t just about fashion—it’s about confidence and
self-expression. The brand encourages people to "Unleash the Bold in
You," offering trendy designs for those who want to stand out. With its
commitment to quality, inclusivity, and customer satisfaction, Go Devil is
steadily making its mark in the fashion industry.
The Road Ahead
Vinish A.’s journey with Go Devil is a testament to
resilience and determination. From facing setbacks in previous businesses to
building a thriving fashion brand, he has shown that challenges can be stepping
stones to success. With its growing customer base, unique product offerings,
and strong leadership, Go Devil is on a promising path to becoming a household
name in Indian fashion
Timeline for story
1998 – Vinish A. started a leather export business.
2008 – Global recession forced him to shut down the leather
business.
2010 – Pivoted to garment exports.
2020 – COVID-19 pandemic disrupted his garment export
business.
January 2022 – Founded Go Devil, focusing on bold and
inclusive fashion.
2022-23 – Achieved ₹1.44 crore in revenue.
2023-24 – Revenue grew to ₹2.45 crore.
Mid-2024 – Sales reached ₹3.5 crore in the first six months.
2024-25 – Projected annual revenue of ₹8 crore.
2024 – Appeared on Shark Tank India Season 4 but did not
secure investment.
