Biography of Tushar Mundada: Founder and CEO of Aquapeya -Entrepreneur
.jpg "Biography of Tushar Mundada: Founder and CEO of Aquapeya -Entrepreneur#startup#age#net worth#investor#shark tank india#Aquapeya story#Tushar M")
Journey of Aquapeya: From Vision to Success
Tushar Mundada, the founder of Natvits Beverages Pvt Ltd,
has spent nearly two decades in the FMCG sector, focusing on distribution and
product expansion. His entrepreneurial journey began with Balaji Trading
Company, where he established a strong network for brands like Yellow Diamond
and Priya Gold Biscuits. In 2018, he took a bold step forward by launching
Natvits Beverages, a company dedicated to manufacturing high-quality beverages.
From the start, Tushar emphasized innovation and strategic
growth. He spearheaded the diversification of the company’s product line,
ensuring that their offerings aligned with consumer preferences and market
trends. Under his leadership, Natvits expanded rapidly, reaching over 10,000
retail outlets across Maharashtra and Karnataka. To maintain high standards, he
also set up a state-of-the-art manufacturing facility.
Among Natvits’ popular brands, Aquapeya stands out as a
leading beverage label, offering a variety of drinks, including mineral water,
fruit juices, cumin soda, and energy drinks. Founded by Tushar and his brother
Ravi Mundada in 2017, the brand is rooted in a philosophy that prioritizes
relationships with dealers and retailers over direct consumer preferences. This
unique strategy has helped Aquapeya gain a strong foothold in the market.
Unlike many brands that focus on consumer-driven trends,
Aquapeya built its success by strengthening its distribution network. Tushar
and Ravi believed that ensuring dealer profitability and engagement was the key
to success. By making their channel partners the top priority, they created a
strong, reliable supply chain that helped them scale rapidly.
A major turning point for Aquapeya came when it appeared on
Shark Tank India. While many entrepreneurs see the show as a way to secure
funding, for Tushar and his team, it was an opportunity for national exposure
and invaluable business insights. The experience helped them refine their
business strategy and gain credibility in the competitive beverage market.
During their pitch, Aquapeya’s financials sparked heated
debates among the investors. The company sold its bottles at ₹20, with a dealer
price of ₹6.5, leaving a 20% margin and ₹1.25 in operating profit per unit.
Some sharks questioned the scalability of the business, with Piyush Bansal even
calling it a “copy brand.” However, Namita Thapar saw immense potential in its
distribution model, advocating for its expansion across India.
Biography of Tushar Mundada: Founder and CEO of Aquapeya -Entrepreneur# startup#age#net worth#investor#shark tank india#Aquapeya story#Tushar M
After intense discussions, Aquapeya secured an investment of
₹70 lakhs for 3% equity and a 1% royalty until the amount was recovered. This
deal not only provided financial backing but also strengthened the brand’s
strategic position, allowing it to focus on scaling up operations.
Tushar and his team plan to use the investment to increase
production capacity by 50% by 2025. Their goal is to reach a revenue milestone
of ₹20 crores, expanding their market reach while maintaining profitability.
Their track record speaks for itself—closing FY 2024 with ₹9 crores in revenue
and a healthy EBITDA of 16%.
Currently, Aquapeya generates an annual revenue of ₹12
crores, with a gross profit margin of 25%, an EBITDA of 20%, and a net profit
of 10%. These figures indicate strong financial health and sustainable growth,
positioning the company for long-term success.
A key factor behind Aquapeya’s steady rise is its commitment
to technology. Unlike traditional beverage manufacturers, the company has
embraced automation at every stage of production and logistics. By minimizing
human intervention, they have improved efficiency, ensured strict quality
control, and enhanced operational safety.
Despite facing challenges such as the COVID-19 pandemic,
which disrupted seasonal sales, Aquapeya has consistently maintained an annual
growth rate of 20-25% in terms of volume. From generating ₹30 lakh in monthly
revenue with 25 dealers, the company has grown to ₹1 crore in monthly revenue
with 90 dealers and a vast retail presence.
Tushar remains confident in his ability to “crack the market
on trends.” His business strategy focuses on a balanced product portfolio, with
75% of sales coming from bottled water, 13% from jeera soda, 7% from mango
juice, and just 2% from carbonated drinks. This approach ensures a steady
revenue stream while keeping profitability at the core of the business.
Ultimately, Aquapeya’s journey is a testament to the power
of unconventional thinking. While some investors doubted its scalability, the
company’s strong distribution model and innovative strategies continue to drive
growth. As Tushar and his team look ahead, their focus remains on expanding
their footprint and delivering quality beverages to a growing customer base.
By combining deep industry experience, strategic
partnerships, and a relentless focus on execution, Aquapeya is well on its way
to becoming a major player in the Indian beverage market. With a clear vision
and a commitment to excellence, Tushar Mundada is proving that bold risks can
lead to big rewards.
Timeline for story
2017 – Aquapeya founded by Tushar and Ravi Mundada.
2018 – Natvits Beverages launched to manufacture
high-quality beverages.
2021 – Expanded distribution to 10,000+ retail outlets in
Maharashtra and Karnataka.
2023 – Appeared on Shark Tank India and secured ₹70 lakhs
for 3% equity.
2024 – Closed FY 2024 with ₹9 crores in revenue and 16%
EBITDA.
2025 – Plans to increase production capacity by 50% and
reach ₹20 crores in revenue.
.jpg&description=Biography of Tushar Mundada: Founder and CEO of Aquapeya -Entrepreneur){kind=link}