Biography of Shrijal Dave: Founder & CEO of WomanLikeU -Entrepreneur
WomanLikeU: Revolutionizing Fashion with AI and Body Positivity
The Vision Behind WomanLikeU
In the ever-evolving fashion industry, WomanLikeU has
emerged as a brand redefining how women shop for clothing. Founded by Shrijal
Dave and Abu Zohaib Jilani, the Bengaluru-based startup focuses on
body-positive fashion, offering personalized outfit recommendations through its
innovative Body Shape Calculator. This AI-driven tool suggests styles tailored
to an individual’s body type, making shopping a more inclusive and confident
experience for women.
Shrijal Dave’s Fashion Journey
Shrijal Dave, the driving force behind WomanLikeU, has an
extensive background in fashion. She holds a Master’s degree in Fashion
Management from the National Institute of Fashion Technology (NIFT) and a
Bachelor’s degree in Fashion and Apparel Design from The Maharaja Sayajirao
University of Baroda. Her deep understanding of design, fabrics, and consumer
preferences has played a crucial role in shaping the brand’s unique approach to
fashion.
Early Career and Expertise
Before launching WomanLikeU, Shrijal worked as a Senior
Buyer at ShopUp, where she specialized in women’s western wear. Her role
involved analyzing market trends, predicting fashion movements, coordinating
with vendors, and managing inventory. This experience helped her develop a keen
eye for consumer behavior, which later influenced the foundation of her own
brand.
The Birth of WomanLikeU
In August 2022, Shrijal took a bold step by launching
WomanLikeU. The brand was built on the belief that fashion should cater to real
women, not just standardized sizing charts. WomanLikeU’s unique selling point
is its AI-powered Body Shape Calculator, which allows users to input their
measurements and receive clothing recommendations that flatter their specific
body shape.
How the Body Shape Calculator Works
The core of WomanLikeU’s innovation lies in its Body Shape
Calculator. Customers simply enter their measurements, and the algorithm
analyzes their body proportions to suggest the most flattering styles. This
feature removes the guesswork from online shopping, ensuring that women find
clothing that not only fits but also enhances their natural shape.
Expanding Product Categories
Initially, WomanLikeU focused on vacation wear, offering
stylish swimwear and resort-style clothing. Over time, the brand expanded its
product range to include co-ords, dresses, and everyday essentials. This
diversification has allowed WomanLikeU to reach a wider audience while
maintaining its core principle of body-positive fashion.
Selling on Major Marketplaces
To maximize its reach, WomanLikeU sells its products through
popular online marketplaces like Nykaa, Myntra, and Ajio, in addition to its
direct-to-consumer website. This multi-channel approach has helped the brand
establish a strong presence in the competitive fashion industry.
The Power of AI in Fashion
One of the most exciting aspects of WomanLikeU is its
integration of artificial intelligence. Partnering with Ayna AI, a cutting-edge
AI photoshoot startup, the brand has streamlined its content creation process.
By leveraging AI-generated visuals, WomanLikeU has been able to reduce costs
while maintaining high-quality product imagery, giving it a competitive edge.
Shark Tank India Pitch
Seeking funding to scale operations, Shrijal and her team
pitched WomanLikeU on Shark Tank India, asking for ₹1 crore in exchange for 2%
equity. The brand’s innovative approach caught the attention of the sharks,
leading to an exciting negotiation.
Biography of Shrijal Dave: Founder & CEO of WomanLikeU -Entrepreneur# startup#age#net worth#investor#startup#WomanLikeU story#Shrijal Dave story
Shark Aman Gupta’s Winning Offer
While some sharks opted out, Aman Gupta recognized the
potential of WomanLikeU and made a compelling offer: ₹1 crore for 3% equity,
along with a 2% royalty until the investment was recouped. This deal not only
secured financial backing but also brought strategic mentorship to help the
brand scale.
Strong Customer Loyalty and Repeat Sales
With over 40,000 unique customers and an impressive 37%
repeat purchase rate, WomanLikeU has built strong brand loyalty. Women
appreciate the brand’s focus on personalized recommendations and body-positive
fashion, making them return for more purchases.
Future Growth Plans
With fresh funding and Aman Gupta’s mentorship, WomanLikeU
plans to expand its marketing efforts to reach a larger audience. The brand
aims to introduce new product categories, launch exclusive collaborations with
influencers, and enhance its AI technology to further refine its personalized
shopping experience.
Disrupting the Traditional Fashion Industry
Unlike conventional fashion brands that rely on generic
sizing, WomanLikeU tailors its recommendations based on real body shapes. This
data-driven approach ensures a better fit and higher customer satisfaction,
setting it apart from traditional retail models.
The Rise of Body-Positive Fashion
WomanLikeU’s success reflects a broader shift in the fashion
industry towards inclusivity. As more brands recognize the importance of
catering to diverse body types, WomanLikeU stands at the forefront of this
movement, proving that fashion should be for everyone.
A Bright Future Ahead
With its unique blend of AI technology, personalized
shopping, and body-positive messaging, WomanLikeU is poised for even greater
success. As it continues to innovate and expand, the brand is set to make a
lasting impact on the fashion industry, helping women shop with confidence and
style.
Timeline for story
August 2022 – WomanLikeU founded by Shrijal Dave and Abu
Zohaib Jilani.
2023 – Launched AI-powered Body Shape Calculator for
personalized shopping.
2023 – Expanded product range from vacation wear to everyday
fashion.
2023 – Partnered with Ayna AI for AI-driven photoshoots.
2023 – Listed products on Nykaa, Myntra, and Ajio.
2024 – Pitched on Shark Tank India, securing ₹1 crore from
Aman Gupta.
2024 – Reached 40,000 unique customers with a 37% repeat
purchase rate.
2024 – Planned expansion into new categories and influencer
collaborations.
