Biography of Samantha Coxe: Founder and CEO of Flaus -Entrepreneur
Biography of Samantha Coxe:
From Lawyer to Entrepreneur: Samantha's Bold Leap
Samantha Coxe, once a successful corporate attorney,
embarked on an unexpected journey from the courtroom to the world of dental
innovation. While working at Skadden, one of the top law firms in the country,
she realized her passion lay elsewhere. Despite a successful legal career,
Samantha was inspired to create something unique, leading her to leave her
prestigious position in 2021 to follow her entrepreneurial dreams.
The Problem that Sparked an Idea
Samantha's inspiration for her business came from a personal
experience. After facing multiple dental issues, including more than 10
cavities, she found herself lying to her dentist about flossing regularly. This
moment of self-realization about the importance of oral hygiene sparked an idea
that would change her life—creating a better, easier way to floss.
The Birth of Flaus: An Electric Flosser
With her legal career behind her, Samantha founded Flaus, a
brand that would transform oral hygiene. She developed Flaus as the world’s
first electric flosser, designed to make flossing as simple and efficient as
brushing teeth. The innovative device uses sonic vibrations and real dental
floss to make flossing quick, comfortable, and accessible for everyone.
Raising Funds and Gaining Momentum
To fund her vision, Samantha launched a crowdfunding
campaign on IndieGoGo, where Flaus raised over $300,000. This was just the
beginning. Samantha’s commitment to her product led her to seek $250,000 in
investment for 5% equity on the popular show Shark Tank. She had already
achieved impressive sales, bringing in about $900,000 in revenue over the year
prior to her Shark Tank appearance.
A Vision for the Future of Oral Beauty
Samantha’s goal was not just to create an electric flosser
but to establish Flaus as a holistic "oral beauty" brand. She
envisioned her products being sold in stores like Sephora and Ulta, expanding
beyond flossers to an entire range of dental wellness products. Flaus was not
just about dental care; it was about creating an accessible and stylish
approach to self-care, inspiring confidence and self-expression.
How Flaus Works: Simplicity Meets Innovation
Flaus works in a way that makes flossing easier than ever
before. You simply snap on a fresh, recyclable floss head, power up the device,
and choose your preferred speed setting, with sonic vibrations reaching up to
18,000 per minute. The result is a clean, effortless flossing experience that
fits seamlessly into your daily routine, much like brushing your teeth.
Biography of Samantha Coxe: Founder and CEO of Flaus -Entrepreneur#first electric flosser#startup#age#net worth#investor#shark tank#Flaus story
The Eco-Friendly Focus
As a forward-thinking entrepreneur, Samantha made sure that
Flaus was not just innovative but also eco-friendly. She prioritized
sustainability in the design of her product, ensuring that the floss heads were
recyclable. The mission behind Flaus extends beyond convenience and
effectiveness—it’s about making a positive impact on the environment while
promoting better dental habits.
The Flaus Community: Real People, Real Smiles
One of Samantha's most proud accomplishments is the creation
of a strong community of “Founding Flausers.” These loyal customers not only
loved the product but also became ambassadors for the brand, helping to spread
the word about the electric flosser. The Flaus community is built on
inclusivity, with a focus on accessibility for people of all abilities,
including innovations aimed at helping disabled individuals floss with ease.
From Corporate M&A to Direct-to-Consumer
Before Flaus, Samantha’s career focused on mergers and
acquisitions, advising major companies across various industries, including
media, entertainment, and private equity. Her expertise in corporate law and
strategic partnerships served her well when transitioning to the
entrepreneurial world. Flaus initially launched as a direct-to-consumer brand,
allowing Samantha to connect directly with customers and understand their needs
better.
Building a Platform for Self-Care
Flaus isn’t just about a product; it’s about creating a
platform that empowers individuals to care for themselves. Samantha’s mission
with Flaus is to inspire self-acceptance and make dental care something people
look forward to. She envisions Flaus as part of a larger movement toward
accessible, fun, and effective wellness practices that integrate seamlessly
into daily routines.
A Personal Mission: Accessibility and Innovation
For Samantha, Flaus represents more than just an electric
flosser—it’s about championing accessibility-focused innovations. Her
commitment to creating products that cater to diverse needs, including those of
disabled communities, sets Flaus apart from other wellness brands. She’s
determined to make sure everyone can enjoy the benefits of good dental hygiene,
regardless of their abilities.
From Crowdfunding to Shark Tank Success
What began as a small crowdfunding project blossomed into a
thriving business, thanks to the support of both customers and investors.
Samantha's appearance on Shark Tank helped propel the brand into the spotlight,
connecting her with key investors and allowing her to take Flaus to new
heights. Her journey, from crowdfunding to national recognition, proves that
with determination, passion, and the right idea, anything is possible.
Timeline for story
2021 – Samantha Coxe leaves corporate law to pursue her
entrepreneurial dreams.
2021 – Samantha founds Flaus, creating the world’s first
electric flosser.
2021 – Flaus raises over $300,000 via IndieGoGo crowdfunding
campaign.
2022 – Samantha appears on Shark Tank and secures investment
for Flaus.
2022 – Flaus gains momentum with $900,000 in revenue and
expands its product vision.
2023 – Flaus develops a strong community and focuses on
accessibility and sustainability.
