Biography of Sahil and Isha Vohra: Founder & CEO of The Naturik Co. -Entrepreneur
Naturik Co: Revolutionizing India’s Breakfast Culture
From Corporate Careers to Food Entrepreneurship
Sahil and Isha Vohra, the founders of The Naturik Co.,
transitioned from successful corporate careers to building a health-focused
food startup. Sahil, with over 17 years of experience in sales and
distribution, worked at ITC and Britannia, specializing in go-to-market
strategies. Isha, with 12 years of HR experience, previously managed a
quick-service restaurant (QSR). Their shared passion for food and health led
them to create The Naturik Co., a brand dedicated to offering nutritious and
tasty Indian breakfasts.
The Birth of The Naturik Co.
Recognizing the lack of truly healthy, preservative-free,
and high-protein Indian breakfast options, the couple launched The Naturik Co.
in March 2023. Their mission was simple: provide easy-to-make, genuinely
nutritious meals without compromising on taste. They focused on clean-label
products, free from sugar, refined flour, palm oil, and artificial
preservatives, catering to health-conscious consumers.
A Unique Approach to Healthy Eating
The brand specializes in ready-to-cook Indian meals such as
Cheela Mix, Masala Khichdi, and Sprouts Mix, designed to be protein-rich and
convenient. Their products stand out for being preservative-free while
maintaining a long shelf life, thanks to their innovative moisture control and
vacuum packaging techniques. This ensures freshness without the need for
artificial additives.
The Naturik Co. on Shark Tank India
Seeking funding to scale their operations, Sahil and Isha
appeared on Shark Tank India Season 4, asking for ₹50 lakh in exchange for a 2%
equity stake. Their pitch impressed the sharks with its strong market
positioning, innovative approach, and rapid growth potential.
The Sharks Compete for a Deal
Initially, Shark Vinita Singh offered ₹50 lakh for 2.5%
equity, while Anupam Mittal and Kunal Bahl made bolder offers of ₹2 crore for
10% equity and ₹4 crore for 20% equity. Aman Gupta and Piyush Bansal also
showed interest, leading to an intense negotiation session among the sharks.
A Rare All-Shark Investment
After multiple counteroffers, Sahil and Isha secured a rare
all-shark deal—₹4 crore for 22.22% equity. The five sharks—Aman Gupta (boAt),
Anupam Mittal (Shaadi.com), Vinita Singh (Sugar Cosmetics), Kunal Bahl
(Snapdeal), and Piyush Bansal (Lenskart)—joined forces to invest in The Naturik
Co., recognizing its immense growth potential.
Offline and Online Growth Strategy
Since its launch, The Naturik Co. has seen a balanced mix of
online and offline sales. About 51% of their revenue comes from 470+ retail
stores across Delhi-NCR, while 49% comes from digital platforms like Amazon,
Instagram, and their official website. Their strong social media presence has
boosted brand recognition, driving both online and offline sales.
Financial Performance and Future Projections
In its first year, The Naturik Co. generated ₹87 lakh in
revenue, with a 12% negative EBITDA (approximately ₹10 lakh in losses).
However, by October 2024, they had already crossed ₹2.1 crore in revenue and
were on track to close FY24-25 at ₹5.82 crore. Their unit economics remain
strong, with a 69% gross profit margin.
Biography of Sahil and Isha Vohra: Founder & CEO of The Naturik Co. -Entrepreneur#startup#age#net worth#investor#shark tank#Naturik Co story
Early Investments and Valuation Growth
In January 2024, The Naturik Co. raised ₹1.25 crore in a
pre-seed round at a valuation of ₹8.33 crore. By Shark Tank India, they had a
term sheet for ₹50 lakh at a ₹25 crore valuation, demonstrating rapid growth
and investor confidence. With the latest ₹4 crore funding, their valuation has
further strengthened, setting the stage for aggressive expansion.
Cost Efficiency and Profitability Plans
The company’s cost structure is optimized for profitability.
Raw materials account for 23%, packaging costs 4.5%, and shipping 3.25%,
leaving a healthy gross profit margin. Discounts, margins, and commissions take
up another 27%, while outward shipping accounts for 12%. The founders project
reaching EBITDA positivity by March 2025.
Scaling Beyond Delhi-NCR
With fresh funding and strategic mentorship from the sharks,
The Naturik Co. is now focused on expanding its retail presence beyond
Delhi-NCR. Their goal is to enter major metro cities, increase distribution
points, and strengthen supply chains for nationwide availability.
Leveraging Digital Marketing for Growth
The brand plans to double down on digital marketing efforts,
using influencer collaborations, targeted ads, and social media engagement to
drive online sales. By enhancing their digital presence, they aim to increase
brand loyalty and reach a larger health-conscious audience.
Innovating with New Product Lines
Beyond their current product range, the company is working
on new, innovative breakfast solutions tailored to the Indian market. These
will continue to follow their core principles of high protein, zero
preservatives, and quick preparation.
The Competitive Advantage of The Naturik Co.
Sahil and Isha’s deep industry knowledge gives them a
competitive edge over other food startups. Their experience in sales,
marketing, and food retail, combined with a clear vision, positions them as
leaders in the healthy breakfast segment.
Redefining India’s Instant Food Market
With strong financials, investor backing, and a growing
customer base, The Naturik Co. is set to disrupt the instant food market. By
offering clean, nutritious, and quick-to-prepare meals, the brand is
transforming the way Indians approach breakfast—proving that healthy can be
tasty.
Timeline for story
March 2023 – The Naturik Co. launched.
January 2024 – Raised ₹1.25 crore pre-seed at ₹8.33 crore
valuation.
Shark Tank India (2024) – Pitched for ₹50 lakh; secured ₹4
crore for 22.22% equity.
October 2024 – Revenue crossed ₹2.1 crore.
FY24-25 Projection – Expected to close at ₹5.82 crore
revenue.
March 2025 – Targeting EBITDA profitability.
