Biography of Ryan Cruz: Founder & CEO of Muvez -Entrepreneur
Rise and Challenges of Muvez: A Footwear Innovation Story
A Vision for Revolutionary Footwear
Ryan Cruz, an industrial and graphic designer with a passion
for innovation, co-founded Muvez, a footwear company that introduced a unique
interlocking heel technology. With a background in Industrial and Product
Design from the New Jersey Institute of Technology, Ryan combined his skills in
design, branding, and strategy to develop a product that redefined comfort and
versatility in footwear.
From Concept to Market Launch
Muvez started as a bold idea—to create a shoe that
seamlessly transitions between indoor and outdoor wear. Ryan led the design and
development process, crafting technical drawings, 3D models, and tech packs to
bring the concept to life. He worked closely with factories to ensure the right
materials were chosen, the fit was perfected, and production met high-quality
standards.
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Shark Tank Success and Market Recognition
One of Muvez’s biggest milestones came when the company
secured a deal with investor Daymond John on Shark Tank. This exposure
catapulted the brand into the spotlight, helping it gain traction in the
competitive footwear industry. Media coverage from major publications such as
INC, Footwear News, and USA Today further solidified Muvez’s reputation as an
innovative brand.
Driving Growth Through Strategic Branding
Ryan played a crucial role in shaping the brand identity,
ensuring that Muvez’s visual appeal and messaging resonated with consumers. He
directed photo and video shoots, designed compelling graphics, and spearheaded
UI/UX improvements for the company’s website. His strategic approach led to a
70% increase in website conversions, enhancing the overall customer experience.
Challenges in Manufacturing and Cost Management
Scaling a footwear brand comes with challenges, and Muvez
was no exception. Ryan and his team worked tirelessly to streamline production,
reduce costs, and negotiate favorable partnerships with manufacturers. Their
efforts led to a 15% decrease in production expenses, making the business more
sustainable and profitable.
Expansion and Entrepreneurial Pursuits
While focusing on Muvez, Ryan also expanded his professional
journey. Since 2019, he has been working as a Senior Graphic Designer at Atlas
Construction Management, applying his creative expertise to a different
industry. Meanwhile, his co-founder, Kevin Zamora, ventured into new
entrepreneurial projects, such as Eat Well Miami and Fusion Fashion Events,
signaling a shift in priorities.
Signs of Uncertainty and Transitions
Despite its initial success, Muvez’s future has become
uncertain. The brand has remained relatively silent on social media, leaving
loyal customers wondering about its direction. Co-founder Eric Cruz departed
from his role as Director of Operations in early 2024, with no new professional
role publicly listed. These changes hinted at internal shifts within the
company.
Kevin Zamora’s Focus on New Ventures
Among the founding team, Kevin Zamora appears to have moved
on, dedicating his energy to Fusion Fashion Events. His social media presence
suggests that Muvez is no longer his primary focus, as he actively promotes his
new ventures without addressing Muvez’s current status.
The Unanswered Questions Surrounding Muvez
Ryan Cruz still lists himself as the co-founder and
industrial designer of Muvez, but without official updates from the brand,
speculation continues to grow. Customers and industry watchers remain curious
about whether Muvez will make a comeback or quietly fade away. The lack of
engagement from the founders has left many in the dark.
A Legacy of Innovation and Lessons Learned
Regardless of Muvez’s future, the brand’s journey showcases
the power of innovation, strategic branding, and adaptability. Ryan Cruz and
his team turned an idea into a marketable product, secured a major investment,
and gained industry recognition. Whether Muvez continues or not, its impact on
footwear design and entrepreneurship serves as an inspiring lesson for future
innovators.
Timeline for story
2019 – Ryan Cruz co-founded Muvez and joined Atlas
Construction Management as a Senior Graphic Designer.
2020 – Muvez secured a deal with Daymond John on Shark Tank,
gaining major media recognition.
2021 – Company streamlined production, reducing costs by
15%.
2024 – Co-founder Eric Cruz left his role; Muvez became
inactive on social media, raising uncertainty.
