Biography of Rohan Kashyap: Founder and CEO of BurgerBae -Entrepreneur
Biography of Rohan Kashyap:
Modest Beginning in Ludhiana
Rohan Kashyap, a young entrepreneur from Ludhiana, grew up
in a humble household with dreams of making a mark in the world. He pursued a
Bachelor of Business Administration (BBA) from Lancaster University, where he
actively participated in student clubs and committees. His early career saw him
working in finance and trading, gaining valuable experience before stepping
into the entrepreneurial world.
The Accidental Discovery of a Passion
While managing a social media agency, Rohan casually shared
streetwear designs on Instagram. What started as a fun, creative outlet
unexpectedly went viral, capturing the attention of thousands. This unexpected
success planted the idea of starting his own fashion brand, and soon, Burger
Bae was born—a brand that blends high-end fashion with streetwear aesthetics.
Taking a Leap of Faith
In 2019, Rohan made a bold decision—he left his job to fully
commit to his new venture. It was a risky move, but his vision was clear: to
create a unique apparel brand that resonated with the youth. Burger Bae wasn’t
just about clothing; it was about attitude, confidence, and a statement of
individuality.
Sustainability at the Heart of the Brand
From the very beginning, Burger Bae emphasized
sustainability. The brand adopted a limited-production model to minimize waste,
used 50% less water in manufacturing, and incorporated eco-friendly dyes and
vegan materials. Rohan wanted Burger Bae to be more than just a fashion label;
he aimed to create a movement towards responsible fashion.
A Customer Complaint Turned into a Love Story
In 2023, Janhavi Sikararia, an unhappy customer, repeatedly
complained on Instagram about a delayed order. Instead of a standard apology,
Rohan took an unconventional approach—he offered her free lifetime merchandise.
This unusual exchange sparked a deeper connection, and over time, Janhavi
became more than just a customer; she became his co-founder and partner in
life.
Overcoming Financial Hurdles
Like any entrepreneurial journey, Rohan faced significant
challenges. At one point, he had to sell 33% of Burger Bae’s equity for just ₹1
lakh to keep the business afloat. However, this decision nearly led to
bankruptcy. Determined not to lose his dream, he borrowed ₹2 crore from his
mother to buy back the stake, showcasing his relentless commitment to the
brand.
The Shark Tank India Breakthrough
In a defining moment, Rohan, along with his sister Ojaswi
and co-founder Janhavi, appeared on Shark Tank India Season 4. The judges
initially mistook Burger Bae for a burger chain, but once they heard the
brand’s story, they were intrigued. Rohan pitched for ₹1 crore for 2.5% equity,
valuing the company at ₹40 crore. After negotiations, he secured ₹2 crore for
20% equity from Anupam Mittal, Kunal Bahl, and Aman Gupta.
A ₹100 Crore Fashion Empire
What started as a small passion project had now grown into a
₹100 crore brand. Burger Bae had successfully bridged the gap between luxury
fashion and streetwear, gaining immense popularity among the youth. The brand
became known for its bold designs, catchy slogans, and strong cultural
influence in India’s fashion scene.
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The “Food-Themed” Fashion Sensation
Burger Bae’s creative approach made it stand out. Their
hoodies were described as “juicy as your buns,” and their t-shirts were “as
soft as the last fry at the bottom of the bag.” This fun, quirky branding
resonated with customers, making the brand more than just fashion—it became an
experience.
Smelling as Good as You Look
Taking innovation a step further, Burger Bae introduced
fragrance-infused t-shirts that retained their scent for up to 25 washes. The
factory even had a signature aroma of coffee and strawberries, adding another
layer of uniqueness to the brand’s identity.
A Fashion Statement, Not Just Clothing
Rohan ensured that Burger Bae’s designs weren’t just trendy
but made a statement. His collections embodied a bold, unapologetic
spirit—perfect for individuals who loved standing out. The brand became
synonymous with confidence, rebellion, and fearless self-expression.
From an Angry Customer to a Power Couple
Janhavi’s transformation from a frustrated customer to a
co-founder added a heartwarming touch to Burger Bae’s journey. Their story,
filled with unexpected twists, became an inspiration for many aspiring
entrepreneurs. Together, they weren’t just running a business; they were
setting #CoupleGoals for an entire generation.
A Lesson in Customer Engagement
Rohan’s experience with Janhavi highlighted the power of
customer engagement. Instead of viewing complaints as negative, he turned them
into opportunities. His ability to connect with customers on a personal level
played a crucial role in Burger Bae’s success.
Building a Legacy Beyond Fashion
Today, Burger Bae is more than just a brand—it’s a movement.
Rohan’s journey from a social media post to a ₹100 crore empire proves that
passion, creativity, and perseverance can turn even the most unexpected ideas
into reality. His story is a testament to dreaming big and never backing down
from challenges.
The Future of Burger Bae
As Burger Bae continues to expand, Rohan and his team remain
focused on innovation, sustainability, and redefining fashion. Whether it’s
introducing new product lines or enhancing the customer experience, the brand
is set to make an even bigger impact in the coming years. With its unique
approach and inspiring journey, Burger Bae is here to stay.
Timeline for story
2015 – Rohan Kashyap enrolls in BBA at Lancaster University.
2018 – Starts a social media agency and shares streetwear
designs on Instagram.
2019 – Quits job to launch Burger Bae.
2020 – Introduces sustainability-focused production.
2023 – Janhavi Sikararia, a customer, joins as co-founder
after a complaint.
2023 – Rohan buys back equity using ₹2 crore from his
mother.
2024 – Appears on Shark Tank India, secures ₹2 crore for 20%
equity.
2025 – Burger Bae grows into a ₹100 crore brand.
