Biography of Naitik Chotai: Founder and CEO of FundooLabs -Entrepreneur
Biography of Naitik Chotai:
Naitik Chotai: Founder and CEO of FundooLabs
Naitik Chotai is a passionate entrepreneur who founded
FundooLabs, a company that creates innovative, science-based DIY kits and
sensory toys for children. He started his entrepreneurial journey with the
vision of making learning science fun, accessible, and engaging for kids.
Before stepping into the world of entrepreneurship, Naitik worked for 10 years
at L&T-Sargent & Lundy, where he gained valuable experience in
engineering and project management.
The Birth of FundooLabs
The idea for FundooLabs came from Naitik's growing desire to
create something meaningful. With 15 years of experience in the engineering and
project management fields, he realized his true calling was in education and
creativity. His inspiration for starting FundooLabs came from his daughter’s
natural curiosity for learning. He wanted to create a platform that would
transform the way children experienced science and learning, turning it into
something interactive and fun.
FundooLabs: A Mission to Make Science Fun
At FundooLabs, Naitik and his team focus on creating
hands-on learning experiences for children aged 3 to 14. The company's flagship
brands, DIYScience and Blobbie, offer a wide range of DIY science kits and
sensory toys. These products are designed to help children explore the world of
science while developing critical thinking, creativity, and cognitive skills.
Naitik’s goal has always been to make science enjoyable and accessible to young
minds.
Building FundooLabs: A Journey of Innovation
Naitik started FundooLabs by designing and manufacturing DIY
science kits that could engage children while providing educational value. His
team worked on creating high-quality, non-toxic, and safe-to-use products that
would make learning an enjoyable experience. They ensured that each product
helped children understand scientific concepts while sparking their curiosity.
Growing Reach: Expanding Across India
In just a few years, FundooLabs has made a remarkable impact
in India. The company successfully built a presence in over 3,000 retail
outlets across 25 cities. This expansion allowed FundooLabs to introduce its
products to thousands of children across the country, inspiring them to explore
science in an engaging way. By focusing on retail partnerships and working with
major outlets, including premium stores like Hamleys and Crossword, FundooLabs
gained wide recognition.
International Expansion: Taking Made in India Products
Global
FundooLabs didn’t stop at the Indian market. Naitik and his
team worked hard to export their products to neighboring countries, promoting
the Made in India initiative. This international expansion was an exciting step
for the company, as it helped spread the joy of scientific learning beyond
Indian borders. FundooLabs’ commitment to quality and innovation made their
products a hit in international markets as well.
Innovative Product Lines: More Than Just Kits
FundooLabs’ product range includes more than just standard
science kits. Naitik’s team developed a variety of creative and interactive
products like slime-making kits, squishy-making kits, snow-making kits, and
ready-to-play slimes. Each of these products is designed to be fun,
educational, and safe. The diversity of their product lines ensures that
children of all interests can find something exciting to explore while learning
about science.
Inspiring Young Minds: A Focus on Creativity and Learning
One of the key achievements of FundooLabs is the number of
children it has inspired. Naitik’s company has touched the lives of over
100,000 children, sparking their curiosity and love for science. Whether
through their DIY kits or their sensory toys, FundooLabs has created a space
where young minds can explore their creativity while learning. The company aims
to nurture critical thinking and cognitive skills in children, preparing them
for the future in a fun and interactive way.
Product Safety: A Priority for Parents
Parents are always concerned about the safety of the
products their children use. FundooLabs understands this concern and ensures
that all of their products are 100% non-toxic and safe for children. Naitik’s
commitment to safety has helped build trust with parents, making FundooLabs a
reliable brand in the children’s educational toy industry. Each product goes
through rigorous safety checks to ensure it meets the highest standards.
Shark Tank India: A Breakthrough Moment
Naitik’s appearance on Shark Tank India Season 4 was a
turning point for FundooLabs. During his pitch, Naitik’s daughter, who was only
14 years old, impressed the Sharks with a confident live demo of their
products. This moment captivated the Sharks, particularly Namita Thapar, who
praised Naitik for his dedication and innovative approach. Anupam Mittal even
called Naitik “the real Santa Claus without a beard,” highlighting his
generosity and commitment to providing quality products for children.
Securing Investment: Fueling Growth and Expansion
Naitik’s pitch on Shark Tank India helped him secure an
investment of ₹66 lakhs for a 7% equity stake in FundooLabs. This investment is
crucial for the company’s growth and expansion. With this funding, Naitik plans
to expand FundooLabs’ product line, reach more children across India, and
further develop their presence in international markets. The investment is also
aimed at improving the company’s R&D and product design efforts.
The Road Ahead: Expanding and Evolving
Looking ahead, Naitik envisions a future where science is an
integral part of every child’s playtime. He wants to continue creating
innovative products that inspire creativity and curiosity in children. With
plans for new product lines and continued expansion, FundooLabs aims to become
a household name in the field of educational toys. The company’s mission
remains the same: to make science fun and accessible to children worldwide.
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The FundooLabs Impact: More Than Just a Toy Company
FundooLabs is not just another toy company. It’s a platform
that has changed the way children learn about science. By combining education
and fun, FundooLabs has created a lasting impact on children’s learning
experiences. Through their products, Naitik and his team have empowered
children to explore the world of science in ways that are both enjoyable and
educational. The company’s impact goes beyond the products they sell; it’s
about sparking curiosity and fostering a love for learning.
Challenges and Successes: Overcoming Obstacles
Building FundooLabs wasn’t easy, and Naitik faced several
challenges along the way. From designing the right products to establishing
partnerships with retailers and expanding internationally, there were many
hurdles to overcome. However, Naitik’s determination and passion for his
mission kept him moving forward. Each challenge became an opportunity for
growth, and FundooLabs’ success today is a testament to Naitik’s perseverance
and hard work.
The Vision: Transforming Education Through Play
Naitik’s vision for FundooLabs goes beyond just selling
products. He wants to transform education itself by making science an integral
part of children’s everyday experiences. By creating interactive, hands-on
products, FundooLabs helps children see the connection between play and
learning. Naitik believes that education should be enjoyable, and he is on a
mission to make that happen for every child who interacts with his products.
FundooLabs’ Future: Innovating for Tomorrow
As FundooLabs looks to the future, Naitik and his team
remain focused on innovation. They continue to develop new products and expand
their reach, both in India and abroad. FundooLabs is committed to making
learning a fun, creative, and educational experience for every child. With new
ideas in the pipeline and a strong foundation already in place, FundooLabs is
poised for even greater success in the years to come.
Timeline for story
2010: Naitik Chotai starts his entrepreneurial journey after
10 years at L&T-Sargent & Lundy.
2015: FundooLabs is founded with a mission to make science
fun and accessible for kids.
2016: Launch of DIYScience and Blobbie brands with DIY kits
and sensory toys.
2018: FundooLabs expands to over 3,000 retail outlets across
25 cities in India.
2020: International expansion begins, promoting the Made in
India initiative.
2021: New product lines like slime-making kits and squishy
kits are introduced.
2022: Over 100,000 children impacted by FundooLabs products.
2023: FundooLabs secures ₹66 lakhs investment on Shark Tank
India for growth.
2024: Naitik envisions further expansion and product
innovation globally.
