Biography of Mohit Belani: Founder and CEO of Born Good -Entrepreneur
Biography of Mohit Belani:
Vision for a Cleaner Tomorrow
Mohit Belani, a visionary entrepreneur, founded Born Good
with a mission to revolutionize home cleaning. His journey began with a deep
concern for the environment, especially after witnessing the devastating
effects of water pollution caused by toxic detergents. Determined to make a
difference, he leveraged his experience in the textile industry to create
eco-friendly cleaning products that are safe for both people and the planet.
An Impressive Educational Background
Mohit’s educational journey played a crucial role in shaping
his entrepreneurial mindset. He pursued a degree in Computer Science
Engineering from The Ohio State University, followed by an MBA from INSEAD. His
strong academic foundation gave him the technical and business expertise needed
to launch and scale a successful company.
Years of Experience in the Textile Industry
Before founding Born Good, Mohit spent over 13 years working
at Ramsons Garment Finishing Equipment, one of India’s largest manufacturers of
industrial laundry and garment finishing equipment. This experience provided
him with in-depth knowledge of fabric care and the impact of detergents on
textiles and the environment. It was here that he recognized the need for
sustainable alternatives to traditional cleaning products.
The Birth of Born Good
In 2020, Mohit founded Born Good, a company committed to
providing eco-friendly home cleaning solutions. His goal was to create a
product line that not only cleaned effectively but also minimized harm to the
environment. With a strong focus on plant-based ingredients, he introduced a
range of biodegradable, lab-tested, and USDA-certified products designed to
meet diverse laundry needs.
A Unique Approach to Sustainability
Born Good stands apart from conventional cleaning brands due
to its commitment to sustainability. The company formulates its products using
plant-based science, ensuring that they are free from harsh chemicals. Unlike
traditional detergents that release harmful toxins into water bodies, Born
Good’s products break down naturally, preventing pollution and protecting
aquatic life.
A Bold Pitch on Shark Tank India
Mohit took Born Good to Shark Tank India, seeking ₹70 lakhs
in exchange for 1% equity, valuing the company at ₹70 crore. He presented his
vision for an eco-friendly future and highlighted the brand’s commitment to
sustainability. Despite his compelling pitch, he did not secure an investment.
However, he gained valuable insights and guidance from the Sharks, which would
help him refine his business strategy.
A Brand Built on a Strong Message
Born Good’s brand philosophy is encapsulated in its slogan,
"Have a Clean Day." This message reflects the company’s mission to
promote cleanliness without harming the environment. The brand actively engages
with consumers on social media, spreading awareness about sustainable cleaning
through platforms like Instagram.
Challenges in the Eco-Friendly Market
While Born Good has a noble mission, penetrating the cleaning product market is no easy feat. Many consumers are accustomed to conventional detergents and may be hesitant to switch. Mohit’s challenge is to educate people about the benefits of plant-based cleaners and encourage them to adopt sustainable alternatives.
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A Market Disruptor in Home Cleaning
Despite the challenges, Born Good has positioned itself as a
market disruptor. Its products offer a powerful yet gentle cleaning experience,
combining the best of nature and science. With a growing consumer base that
values sustainability, the brand is steadily carving a niche for itself in the
industry.
Leveraging Experience for a Greater Cause
Mohit’s background in the textile industry gave him a unique
perspective on the impact of detergents on fabrics and water systems. His
ability to draw from decades of experience, combined with modern scientific
advancements, allowed him to develop effective plant-based cleaning solutions.
The Science Behind Born Good
Born Good’s research team, consisting of bio-scientists and
chemists, plays a crucial role in product development. They harness the power
of nature to create formulations that are both effective and environmentally
safe. Each product is rigorously tested to ensure high performance while
maintaining its eco-friendly promise.
A Vision for a Sustainable Future
Mohit envisions a future where eco-friendly cleaning is the
norm rather than the exception. He aims to expand Born Good’s product line and
increase awareness about sustainable living. His mission is to inspire people
to make small, impactful choices that collectively contribute to a healthier
planet.
Consumer Trust and Recognition
Born Good has earned credibility through its lab-tested,
USDA-certified products. Consumers who prioritize sustainability trust the
brand for its transparency and commitment to green living. As awareness about
environmental issues grows, more people are embracing Born Good as their go-to
cleaning solution.
A Journey of Learning and Growth
Although Born Good did not secure funding on Shark Tank
India, the experience was invaluable. Mohit received constructive feedback from
the investors, which helped him refine his business model and marketing
strategies. The company continues to grow, proving that dedication and a clear
vision can drive success.
A Brand with a Purpose
Born Good is more than just a cleaning brand; it represents
a movement towards sustainable living. Mohit’s journey—from witnessing
pollution firsthand to creating an eco-friendly alternative—serves as an
inspiration for entrepreneurs who want to make a difference. With determination
and innovation, he is leading the charge for a cleaner, greener future.
Timeline for story
2000s – Mohit Belani studies Computer Science Engineering at
The Ohio State University.
2010s – Completes MBA from INSEAD and works at Ramsons
Garment Finishing Equipment for 13+ years.
2020 – Founds Born Good to create eco-friendly home cleaning
products.
2023 – Pitches Born Good on Shark Tank India, seeking ₹70
lakhs for 1% equity but does not secure investment.
Present – Born Good continues growing as a sustainable
cleaning brand.
