Biography of Mark Singer: Founder of EyeWris -Entrepreneur
Biography of Mark Singer:
Birth of an Innovative Idea
Mark Singer, a talented designer, sculptor, and inventor,
always had a knack for solving everyday problems with creative solutions. One
day, he found himself constantly misplacing his reading glasses. This sparked a
question in his mind—what if reading glasses could be worn on the wrist,
ensuring they were always within reach? With this simple yet revolutionary
idea, EyeWris was born, a company that creates foldable reading glasses
designed to wrap securely around the wrist.
A Father-Son Collaboration
Mark did not embark on this journey alone. His son, Kenzo
Singer, a skilled structural engineer, joined him in bringing this vision to
life. With his expertise in structural mechanics, Kenzo played a crucial role
in designing the glasses, ensuring they were both functional and stylish.
Together, they spent years refining their idea, going through countless design
iterations to create the perfect product. Their hard work eventually paid off,
and EyeWris became a reality.
A Game-Changer in the Eyewear Industry
EyeWris glasses were unlike anything seen before. They
seamlessly transformed from wristwear to eyewear in just one second with a
simple one-handed motion. Not only were they convenient, but they also featured
a sleek, modern design that appealed to users of all ages. The glasses were
lightweight, impact-resistant, and came with a blue light filter,
scratch-resistant coating, and UV protection, making them the perfect companion
for daily use.
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A Historic Moment on Shark Tank
Mark and Kenzo took their invention to Shark Tank in Season
14, hoping to secure funding and guidance from the Sharks. Their pitch wasn’t
just about the product; it was about legacy. Mark spoke passionately about time
being the most valuable commodity and how he wanted to leave something
meaningful for his son. This heartfelt message resonated deeply with the
Sharks, making the moment even more special.
Winning Over the Sharks
In an unexpected twist, all five Sharks—Mark Cuban, Daymond
John, Kevin O’Leary, Lori Greiner, and Barbara Corcoran—wanted to invest in
EyeWris. This was an extraordinary achievement, as such unanimous interest from
the Sharks was rare. They saw not only the product’s potential but also the
strong father-son partnership behind it. Mark and Kenzo had originally asked
for $25,000 for 5% equity but walked away with a deal worth $125,000 for 20%
equity.
An Explosion in Popularity
Following their Shark Tank appearance, EyeWris experienced a
tremendous surge in popularity. Their website saw a massive increase in
traffic, and sales skyrocketed. The exposure helped them expand their customer
base, with many people eager to try out the innovative wrist-worn reading
glasses. Their emotional pitch and groundbreaking product had left a lasting
impact, making EyeWris a household name in the eyewear industry.
A Product Recognized for Excellence
EyeWris didn’t just win over the Sharks—it also earned
critical acclaim. The glasses received prestigious awards, including the Red
Dot Award for Innovation, the A’Design Award (Gold, 2022), and the New York
Product Design Award (Gold, 2022). These accolades highlighted the uniqueness
and quality of their design, further solidifying their place as a game-changing
product in the market.
Built to Last
The glasses were crafted with durability and comfort in
mind. They were ten times more impact-resistant than traditional glass or
plastic lenses and featured an anti-reflective coating for better clarity. The
proprietary curved design ensured a perfect fit, while their lightweight
construction made them easy to wear for long periods. Customers loved the
combination of practicality and style that EyeWris offered.
A Bright Future Ahead
With their newfound success, Mark and Kenzo focused on
scaling their business. Despite growing competition in the eyewear industry,
EyeWris had a strong advantage—its patented design. This made it difficult for
competitors to replicate their idea, ensuring that EyeWris remained a unique
and desirable product. Their continued innovation and customer-focused approach
positioned them for long-term success.
An Unforgettable Shark Tank Moment
Few entrepreneurs leave Shark Tank with all five Sharks on
board, but Mark and Kenzo did just that. Their emotional pitch, combined with
their innovative product, created a powerful story that captivated viewers. The
Sharks' investment was a testament to the potential of EyeWris, and the
experience was a defining moment in the company’s journey.
The Journey Continues
Today, EyeWris continues to thrive, offering its
one-of-a-kind reading glasses to customers worldwide. With growing demand and a
solid foundation, the father-son duo remains committed to their
mission—creating functional, stylish, and convenient eyewear. Their story is a
testament to the power of innovation, determination, and the enduring bond
between a father and son. The best is yet to come for EyeWris.
Timeline for story
2020 – Mark Singer conceives the idea for wrist-worn reading
glasses.
2021 – Kenzo Singer joins, and they begin designing EyeWris.
2022 – EyeWris is finalized and launched to the market.
2022 – EyeWris wins Red Dot Award, A’Design Award (Gold),
and NY Product Design Award (Gold).
2023 – Mark and Kenzo pitch EyeWris on Shark Tank Season 14.
2023 – All five Sharks invest, and EyeWris secures a
$125,000 deal for 20% equity.
2023 – EyeWris gains massive popularity and sees a surge in
sales.
2024 – EyeWris continues to expand and innovate in the
eyewear industry.
