Biography of Kun Yang: Founder & CEO of Pricklee -Entrepreneur
Biography of Kun Yang:
Kun Yang: From Science to Entrepreneurial Vision
Kun Yang’s journey began with a solid foundation in the
sciences. He attended McGill University, where he studied Anatomy and Cell
Biology, before pursuing his Doctor of Pharmacy (Pharm.D.) at the University of
Maryland School of Pharmacy. His strong academic background was a testament to
his commitment to understanding the human body and health. However, Kun's
passion shifted from the world of pharmacy to building something impactful in
the food and beverage industry. This pivot laid the groundwork for his
entrepreneurial journey.
The Birth of Pricklee
In February 2021, Kun co-founded Pricklee, a company on a
mission to revolutionize hydration with a unique twist: cactus water. Inspired
by the benefits of prickly pear cactus, which is rich in antioxidants and
electrolytes, Kun sought to provide a healthier, more sustainable alternative
to sugary beverages. With a focus on low-sugar, antioxidant-packed hydration,
Pricklee was born. Kun’s vision was to help people build healthier hydration
habits while being mindful of the planet’s resources.
A Vision for Healthier Hydration
Pricklee’s product is centered around cactus water made from
the prickly pear cactus. Known for being one of the most drought-resistant
crops on Earth, the cactus water is not only a refreshing drink but also a
sustainable one. Kun’s goal was clear: to offer a beverage that was both
functional and environmentally friendly, contributing to healthier lifestyles
while promoting sustainability. With its natural antioxidants, low sugar
content, and water-conserving properties, Pricklee was positioned to offer an
eco-conscious hydration solution.
From Humble Beginnings to Shark Tank
Kun’s entrepreneurial path wasn’t without its challenges.
However, his determination paid off when Pricklee was featured on the
Emmy-winning show Shark Tank in March 2022. Appearing alongside co-founder
Mohammed Hassoun, Kun sought a $200,000 investment in exchange for 5% equity in
their company. The duo presented Pricklee as an alternative to coconut water,
highlighting its many benefits such as lower sugar and fewer calories. The
pitch was successful, marking a significant milestone for Pricklee's growth.
A Personal Touch to the Product
Pricklee’s origins were deeply personal for Mohammed
Hassoun, who shared that the idea for the product stemmed from a drink his
grandmother, Zahra, used to make for him when he was young and living in
Lebanon. This nostalgic connection added a heartfelt element to the pitch,
making the product not just a business venture, but a tribute to family
traditions. This emotional connection helped set Pricklee apart, making it
relatable to consumers and investors alike.
The Unique Appeal of Pricklee
Pricklee stood out in the crowded hydration market thanks to
its unique selling points: it was not only low in sugar and calories but also
free from carbonation, stevia, and coconuts. In its initial offerings, Pricklee
launched three distinct flavors: original prickly pear, strawberry hibiscus,
and mango ginger. Each of these flavors contained just 35 calories and 7 grams
of sugar per serving, making it an ideal option for health-conscious consumers.
Sustainability at the Core
A key differentiator for Pricklee was its commitment to
sustainability. The prickly pear cactus, which forms the base of their product,
requires significantly less water to grow than traditional crops, making it an
environmentally-friendly choice. Kun emphasized how Pricklee’s commitment to
using 80% less irrigation than other crops made it one of the most
drought-resistant and sustainable plants in the world. This eco-friendly
approach resonated with consumers who were increasingly seeking products with
minimal environmental impact.
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Nationwide Growth and Distribution
Following their appearance on Shark Tank, Pricklee saw
substantial growth. The company managed to double its business year over year,
with 2023 being its most successful year yet. A major milestone for the company
was its nationwide launch at Sprouts Farmers Market, a key moment in Pricklee’s
distribution journey. This expansion into a large retail chain allowed more
consumers to experience the refreshing benefits of Pricklee cactus water.
Accelerators and Industry Recognition
Pricklee’s success didn’t stop with its retail launch. The
company also received significant recognition from notable accelerators, which
helped propel the brand forward. Among these was the Whole Foods Market’s
“On-The-Verge” program, where Pricklee was featured as a standout brand in
2025. Additionally, Pricklee participated in PepsiCo Greenhouse in 2024, a
program designed to nurture and accelerate growth for promising startups in the
food and beverage sector.
The Shark Tank Impact
The appearance on Shark Tank had a lasting impact on
Pricklee’s brand visibility and credibility. After securing a $200,000 line of
credit for 5% equity, the company benefited from heightened media attention and
investor interest. This exposure played a crucial role in expanding the brand's
reach and gaining a larger consumer base. The Sharks, impressed by the
product’s potential, recognized the opportunity for Pricklee to become a major
player in the hydration market.
A Healthier, Happier Future
Kun’s vision for Pricklee extends beyond just hydration. The
goal is to inspire families to make healthier choices for their hydration needs
while contributing to a more sustainable world. By choosing Pricklee, consumers
are not only enjoying a great-tasting beverage but are also participating in a
movement towards healthier, more responsible living. Kun sees Pricklee as a
gateway to a more joyful and health-conscious lifestyle.
Building a Legacy of Wellness
Kun Yang’s journey as an entrepreneur has been one of
passion, innovation, and perseverance. He set out to create a product that not
only met consumer demand for healthier alternatives but also championed
sustainability. Pricklee is now a leading brand in the cactus water space, and
Kun’s dedication to building a brand that is both functional and
environmentally responsible is evident in every aspect of the company’s
mission.
The Pricklee Philosophy
At its core, Pricklee embodies a philosophy of health,
sustainability, and joy. The company’s products are not only a reflection of
Kun and Mohammed’s vision but also of a larger cultural shift toward wellness
and environmental stewardship. By choosing a product made from one of the
earth’s most drought-resistant crops, Pricklee’s consumers are contributing to
a better future, one sip at a time.
A Refreshing Start to a New Era
Pricklee’s success story continues to unfold, and the
company’s future looks bright. With new partnerships, retail opportunities, and
a growing consumer base, Kun Yang and his team are well-positioned to expand
further and continue making a positive impact in the hydration market. Their
journey has just begun, and as Pricklee continues to grow, the brand’s mission
to provide healthier, happier, and more sustainable hydration will remain at
the forefront of their work.
Timeline for story
2018: Kun Yang completes Doctor of Pharmacy (Pharm.D.) at
University of Maryland.
February 2021: Kun co-founds Pricklee, focused on cactus
water hydration.
March 2022: Pricklee appears on Shark Tank, securing
$200,000 investment.
2023: Pricklee achieves substantial growth, with a
successful year and nationwide launch at Sprouts Farmers Market.
2024: Pricklee participates in PepsiCo Greenhouse program.
2025: Pricklee is featured in Whole Foods Market’s
“On-The-Verge” program.
