Biography of Justin Crowe: Founder and CEO of Parting Stone -Entrepreneur
Justin Crowe and the Creation of Parting Stone
Justin Crowe is the innovative mind behind Parting Stone, a
unique company offering a new way to memorialize loved ones after cremation.
With a background in ceramics from Alfred University, Crowe was inspired to
create a product that transformed cremated remains into polished stones,
providing a more tangible and comforting alternative to traditional ashes. This
idea led to the formation of Parting Stone in 2016, marking the beginning of a
journey to redefine how we remember our deceased.
The Concept Behind Parting Stone
The core concept of Parting Stone is simple yet
revolutionary. Instead of receiving a container of loose ashes after cremation,
families can now choose to receive a set of solidified remains in the form of
smooth, polished stones. These stones offer a more meaningful, physical
connection to loved ones, allowing families to keep a piece of their departed
with them in a way that feels more tangible and comforting.
A Revolutionary Approach to Cremation
Crowe's breakthrough came when he worked with Los Alamos
National Laboratory to develop the process that solidifies cremated remains
into stones. This method involves removing impurities from the ashes and then
combining them with a binder and heating them in a kiln. The result is a set of
stones that can be held, touched, and shared, providing a unique way for
families to honor the memory of their loved ones.
Parting Stone's Growth and Expansion
Parting Stone quickly gained traction, partnering with over
600 funeral homes across the United States and Canada. The company’s innovative
approach resonated with many, as it offered a more personal and customizable
way to memorialize loved ones. Parting Stone’s services have been embraced by
funeral professionals, who recognize the value in offering solidified remains
as an option for families seeking an alternative to traditional cremation.
Appearing on Shark Tank
In 2022, Justin Crowe had the opportunity to pitch Parting
Stone on the popular TV show Shark Tank. Seeking an investment of $400,000 for
a 5% equity stake, Crowe presented his company’s vision to the panel of
investors. While Mark Cuban showed initial interest, he ultimately took the
concept to a competitor, Eterneva, highlighting the growing potential of the
cremation alternative market.
Overcoming Initial Challenges
Though Parting Stone faced its share of challenges, Crowe’s
determination and commitment to his vision helped the company navigate the
obstacles. The idea of transforming cremated remains into stones was new and
unfamiliar to many, so educating funeral homes and families was a crucial part
of Parting Stone’s success. Crowe spent years traveling across the country,
meeting with funeral professionals and explaining the benefits of offering
solidified remains as an option.
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The Role of Funeral Homes
One of the key aspects of Parting Stone’s success lies in
its relationship with funeral homes. These establishments play a vital role in
offering solidified remains to families, and Crowe worked hard to ensure they
understood the value of this new offering. By integrating the solidified
remains into funeral home services, Parting Stone has made it easier for
families to choose this option and incorporate it into their grieving process.
Parting Stone’s Unique Product
What sets Parting Stone apart from other cremation services
is the product it offers. Instead of receiving a bag of ashes, families receive
a collection of stones, typically between 60 and 80, that can be kept, shared,
or scattered as a way to honor the deceased. These stones are smooth, polished,
and can be personalized, providing a comforting alternative to the traditional
urn or ashes.
A Global Reach and Expansion
Parting Stone's success has not been limited to the United
States and Canada. The company has expanded its reach to Australia, partnering
with Invocare, one of the largest funeral service providers in the country.
With this new partnership, Parting Stone is poised to gain significant market
share in Australia, further solidifying its position as a leader in the
cremation alternative space.
Parting Stone’s Future Vision
Looking ahead, Justin Crowe is focused on expanding Parting
Stone’s reach and continuing to innovate in the memorialization space. The
company’s partnership with Invocare is expected to accelerate its growth in
Australia, and Crowe is also exploring new markets and opportunities for
expansion. With a strong foundation and growing recognition, Parting Stone is
poised for continued success in the years to come.
The Emotional Impact of Parting Stone
Parting Stone’s services offer more than just a physical
product; they provide an emotional connection for families going through the
grieving process. By offering a tangible, shareable form of remembrance,
Parting Stone helps families feel closer to their loved ones even after they
have passed away. The stones created by Parting Stone become symbols of love,
memory, and the continuation of life’s journey.
Personal Stories from Families
Over the years, Parting Stone has received heartfelt stories
from families who have used the service. One particularly touching letter
described how a woman scattered her husband’s stones in places they had visited
together, including forests, lakes, and beaches. One day, a child found one of
the stones, and the woman humorously wrote that her husband was now on another
adventure. These personal stories reflect the deep emotional connection that
families have with the stones and the lasting impact they have on the grieving
process.
Building a Legacy
Justin Crowe’s vision for Parting Stone goes beyond just
offering a product; it’s about creating a legacy. By offering families a
meaningful way to memorialize their loved ones, Parting Stone helps ensure that
those memories live on in a way that feels personal and enduring. The company’s
growing popularity and its ability to touch people’s lives demonstrate the
power of innovation in the deathcare industry.
The Support of Investors
Parting Stone’s success has been bolstered by the support of
investors who recognize the potential of the company’s unique approach. Crowe’s
partnership with major players like Invocare has helped the company grow
rapidly, and the involvement of experienced funeral industry leaders has
provided invaluable guidance. With strong backing and a clear vision, Parting
Stone is positioned for continued growth and success in the future.
Timeline for story
2022: Justin Crowe pitches Parting Stone on Shark Tank,
seeking $400,000 for 5% equity.
2021: Parting Stone partners with Invocare, expanding into
Australia.
2020: Parting Stone reaches significant traction with over
600 funeral home partnerships.
2016: Parting Stone is founded by Justin Crowe, introducing
the concept of solidified cremated remains.
2016: Crowe collaborates with Los Alamos National Laboratory
to develop the stone-solidifying process.
