Biography of Judy Abrahams: Founder and CEO of Super Potty Trainer -Entrepreneur
Biography of Judy Abrahams:
Mother's Inspiration Behind the Super Potty Trainer
Judy Abrahams, an economist and entrepreneur, found herself
facing an unexpected challenge when her young daughter refused to use the
toilet. Her child was terrified of falling in, leading to severe constipation.
This struggle inspired Judy to create a solution that would make potty training
easier and stress-free for children and parents alike.
Inventing a Revolutionary Potty Training Aid
Determined to help her daughter, Judy designed a simple yet
effective product—a sturdy backrest that provides stability and support while a
child sits directly on the toilet. Unlike traditional floor potty trainers,
this innovative device allowed children to use the toilet confidently without
the fear of falling.
From Idea to Reality
After finalizing her design, Judy worked with a manufacturer
to bring the Super Potty Trainer to life. She launched the product on Amazon,
and despite limited marketing, she successfully sold 400 units. Encouraged by
positive customer feedback, she knew she had created something truly valuable
for parents and children.
Finding the Right Business Partner
Realizing the potential of her invention, Judy sought a
partner who could help scale her business. Through social media, she connected
with Christopher Guerrera, an experienced marketer and product developer. With
Christopher handling marketing and business strategy, they formed a strong team
to expand the reach of Super Potty Trainer.
Taking the Super Potty Trainer to Shark Tank
In 2020, Judy and Christopher decided to take their product
to Shark Tank USA in Season 12, Episode 25. They entered the tank with high
hopes, seeking $300,000 in exchange for 10% equity. Their pitch highlighted the
importance of the product, sharing real-life struggles that parents face when
potty training their children.
Biography of Judy Abrahams: Founder and CEO of Super Potty Trainer -Entrepreneur#startup#age#net worth#shark tank#Super Potty Trainer story#Judy A
A Mixed Reaction from the Sharks
The Sharks were impressed with the concept, acknowledging
the common problem that the Super Potty Trainer aimed to solve. However, they
were taken aback by the company’s high valuation. While they appreciated the
product’s effectiveness, some of the Sharks were hesitant about investing due
to the early-stage sales numbers.
A Winning Deal with Lori Greiner and Daymond John
Despite skepticism from some investors, Lori Greiner and
Daymond John saw potential in the product. They offered $300,000 but requested
50% equity in return. Though Judy and Christopher had hoped for a smaller
stake, they recognized the value of partnering with experienced Sharks and
ultimately accepted the deal.
Skyrocketing Sales Post-Shark Tank
Following their appearance on Shark Tank, the Super Potty
Trainer gained significant traction. Sales surged as parents eagerly sought a
solution to make potty training easier. The company quickly grew, with
increased orders on Amazon and their official website.
A Product That Resonates with Parents
The Super Potty Trainer stands out from traditional potty
training tools due to its simplicity, ease of use, and effectiveness. Unlike
floor-based potty seats, this device ensures children feel secure while
transitioning to a standard toilet, reducing their anxiety and making potty
training a smoother process.
Endorsements and Positive Customer Reviews
Parents who purchased the Super Potty Trainer left glowing
reviews, praising how the product eliminated their child’s fear of using the
toilet. Many noted that their children transitioned out of diapers much faster
and with far less stress than they had expected. The overwhelming support from
satisfied customers further cemented the brand’s reputation.
Growth and Market Expansion
With the backing of Lori and Daymond, Judy and Christopher
focused on expanding their business. The Super Potty Trainer became widely
available on e-commerce platforms and retail stores. Due to its growing
popularity, the product often sold out quickly, demonstrating strong demand in
the market.
Financial Success and Business Stability
Since its founding in 2020, the Super Potty Trainer has sold
over 2,000 units and is now estimated to be worth around $500,000. Its retail
price of $21.99 makes it affordable for families while ensuring high-quality
materials and safety features. The company remains profitable and continues to
expand its reach.
Recognition and Achievements
Judy’s innovative creation earned international recognition,
placing third in an innovation competition in Colombia. Her entrepreneurial
journey, which began at just ten years old, continues to inspire others. She
has since become known as the "Queen of Potty Training," while
Christopher is recognized as the "King of Manufacturing."
A Bright Future Ahead
The Super Potty Trainer has established itself as a
must-have product for parents struggling with potty training. With strong
investor support, a growing customer base, and a commitment to making life
easier for families, Judy and Christopher’s invention is set for continued
success. Their journey proves that personal challenges can lead to
groundbreaking solutions, changing lives one family at a time.
Timeline for story
2020 – Judy Abrahams invented the Super Potty Trainer after
her daughter's potty training struggles.
2020 – Partnered with Christopher Guerrera to scale the
business.
2020 – Launched Super Potty Trainer on Amazon, selling 400
units.
2021 – Featured on Shark Tank Season 12, securing a deal
with Lori Greiner and Daymond John.
2021 – Sales surged post-Shark Tank with increased online
orders.
2022 – Expanded availability on e-commerce platforms and
retail stores.
2023 – Sold over 2,000 units, reaching an estimated $500,000
valuation.
2023 – Placed third in an innovation competition in
Colombia.
2024 – Continued market growth with strong customer demand.
