Biography of Joseph Balistreri: Founder and CEO of Critter Pricker -Entrepreneur
Biography of Joseph Balistreri:
Passion for Humane Wildlife Control
Joseph Balistreri, the founder and CEO of Critter Pricker
LLC, has dedicated his career to developing humane solutions for pest and
wildlife control. His journey began in 2010 when he entered the pest control
industry, helping homeowners and businesses deal with unwanted critters. Over
time, he realized that existing solutions were either ineffective or inhumane,
inspiring him to create something better.
The Birth of Critter Pricker
After years of research into wildlife behavior, Joseph
developed Critter Pricker, a simple yet effective tool to deter raccoons and
other animals without harming them. This product consists of modular plastic
strips with spikes that discourage animals from entering certain areas. It is
designed to keep wildlife away from pools, trash bins, and other vulnerable
spaces in a humane manner.
Education and Early Career
Joseph attended SUNY Cobleskill, where he earned an
associate degree in management with a 3.45 GPA. His education, combined with
hands-on experience, helped him establish a strong foundation in business and
product development. Before launching Critter Pricker, he ran Balistreri Pest
and Rodent Services Inc., a successful pest control business based in Boca
Raton, Florida, for nearly a decade.
Shark Tank Journey
In Season 11 of Shark Tank USA, Joseph presented his
invention to potential investors, seeking $115,000 for 15% equity. He showcased
how Critter Pricker effectively prevents raccoons from accessing unwanted
areas, particularly pool steps, where they tend to leave waste. His pitch
impressed the sharks, leading to an intense negotiation.
Challenges in Securing Investment
Mark Cuban was the first shark to drop out due to concerns
over potential liability issues if someone got injured by the spikes. Barbara
Corcoran also backed out, fearing the risks associated with neighbors
accidentally stepping on the product. Despite these concerns, Joseph remained
confident in his invention and continued to engage with the remaining
investors.
Biography of Joseph Balistreri: Founder and CEO of Critter Pricker -Entrepreneur#startup#age#net worth#investor#shark tank#Critter Pricker story
Kevin O’Leary’s Offer
Kevin O’Leary saw the potential in Critter Pricker and made
an offer matching Joseph’s original request: $115,000 for 15% equity. However,
he added a $2.50 per unit royalty in perpetuity. While royalties are often a
sticking point for entrepreneurs, Joseph recognized the value Kevin could bring
to his business and accepted the deal.
Early Sales and Market Success
At the time of the Shark Tank pitch, Critter Pricker had
generated around $80,000 in sales. The product was particularly popular among
pool companies, who found it effective in keeping raccoons away from swimming
pools. Just six weeks before the show, Joseph had completely sold out of his
inventory at a trade show, proving the demand for his innovative product.
How Critter Pricker Works
Critter Pricker consists of interlocking plastic strips with
spikes designed to discourage raccoons and other animals from crossing them.
Since raccoons have highly sensitive paws, they naturally avoid stepping on
these spikes, making it an effective deterrent. The product is versatile and
can be placed around pool steps, fences, trash cans, or bird feeders.
Affordability and Profit Margins
The Critter Pricker is priced between $27.99 and $32.99 per
unit, with a manufacturing cost of just $8. This allows for a healthy profit
margin, making it a viable business model. The product’s affordability and
effectiveness make it an attractive option for homeowners looking for a humane
way to manage wildlife issues.
Growth and Expansion
Since appearing on Shark Tank, Critter Pricker has continued
to grow, with distribution expanding to multiple states, including Illinois,
Ohio, Massachusetts, and New York. Though the company remains under the $1
million revenue mark, it has established itself as a trusted brand in the pest
control industry.
Commitment to Humane Solutions
One of the core principles behind Critter Pricker is its
humane approach to wildlife control. Unlike traps or harmful deterrents, the
product simply discourages animals from entering restricted areas without
causing them harm. This aligns with Joseph’s mission to create effective yet
ethical solutions for pest management.
Customer Feedback and Adoption
Critter Pricker has received positive feedback from
homeowners, businesses, and pest control professionals. Customers appreciate
its ease of use, durability, and effectiveness in keeping raccoons and other
animals at bay. Many users report a significant reduction in wildlife-related
issues after installing the product.
Overcoming Challenges
Despite its success, Critter Pricker has faced challenges,
including concerns over potential injuries and navigating the complexities of
scaling a business. However, Joseph remains committed to improving the product
and addressing any concerns to ensure its continued growth.
A Future Focused on Innovation
Looking ahead, Joseph Balistreri aims to expand the Critter
Pricker brand by introducing new products and reaching a larger audience. His
dedication to humane pest control continues to drive the company forward,
ensuring that customers have effective solutions to protect their homes and
businesses while respecting wildlife.
Timeline for story
2010 – Joseph Balistreri enters the pest control industry.
2018 – Develops and launches Critter Pricker.
2019 – Appears on Shark Tank Season 11, secures a deal with
Kevin O’Leary.
2019 – Critter Pricker generates $80,000 in sales before
Shark Tank.
2020 – Expands distribution to multiple states in the U.S.
2021 – Receives positive customer feedback and gains
traction in pest control.
2023 – Critter Pricker continues growth, maintaining humane
pest control principles.
2024 – Plans for product expansion and wider market reach.
