Biography of Jeremy Carlson: Founder & CEO of Crispy Cones -Entrepreneur
Biography of Jeremy Carlson:
Dream Begins by the Roadside
Jeremy Carlson, a passionate entrepreneur, started his
journey in an unexpected way—selling ice cream cones from a tent by the side of
the road. Unlike traditional cones, Jeremy’s version was different. Inspired by
a unique cooking technique he discovered during a mission trip to the Czech
Republic, he created soft, fluffy cones by grilling fresh dough
rotisserie-style and coating them with cinnamon and sugar. This distinctive
approach set the foundation for what would later become Crispy Cones.
Building Crispy Cones from Scratch
With a simple canopy tent and a dream, Jeremy worked
tirelessly to introduce his innovative dessert to the world. The demand for
these gourmet ice cream cones quickly grew, and he knew he needed to expand.
Over time, he upgraded from a tent to a trailer, and finally, he established
two brick-and-mortar shops in Logan, Utah, and Rexburg, Idaho.
Challenges Along the Way
Despite the growing popularity of Crispy Cones, financial
struggles were a reality. Jeremy had to juggle multiple jobs, including working
as an Uber and Lyft driver, to keep the business afloat. Additionally, he
secured a Small Business Administration loan and a $190,000 credit line to
sustain operations. Even though his business had grossed $760,000 by 2022, the
second store had yet to turn a profit.
A Bold Step Towards Expansion
With a vision for national expansion, Jeremy and his wife
Kaitlyn decided to take a bold step—they applied to pitch their business on the
hit TV show Shark Tank. Their goal was to secure a $200,000 investment in
exchange for 10% equity, which would help them transform Crispy Cones into a
thriving franchise.
Facing the Sharks
Stepping onto the Shark Tank stage was a nerve-wracking
moment for the couple. The Sharks listened intently as Jeremy and Kaitlyn
shared their journey, but skepticism filled the room. Mark Cuban and several
other Sharks expressed concerns, stating that the business needed to prove
itself further before scaling through franchising.
Barbara Corcoran Sees Potential
Just when it seemed like all the Sharks were passing on the
opportunity, Barbara Corcoran saw something special in Crispy Cones. Drawing
from her experience with successful food franchises, such as Cousins Maine
Lobster, she believed in Jeremy’s vision. She made an offer—$200,000 for 20%
equity. The couple eagerly accepted, marking a major milestone for their brand.
Biography of Jeremy Carlson: Founder & CEO of Crispy Cones -Entrepreneur# startup#age#net worth#investor#shark tank#Crispy Cones story#Jeremy Carlson
A Life-Changing Partnership
Finalizing the deal with Barbara Corcoran in early 2023 was
a game-changer. With her mentorship and guidance, Jeremy and Kaitlyn gained the
expertise needed to turn Crispy Cones into a successful franchise. Working
closely with Barbara and her team, they began strategizing ways to take their
brand nationwide.
The Growth of a Franchise
Following their Shark Tank appearance, Crispy Cones
experienced an overwhelming response. Hundreds of applications poured in from
potential franchise owners eager to bring the unique dessert experience to
their communities. The business quickly expanded, successfully selling over 50
franchise locations across the United States.
A Business and a Love Story
While growing the business, Jeremy also found love. In 2020,
he met Kaitlyn, who happened to be his social media manager. Their shared
passion for Crispy Cones brought them closer, and they tied the knot in
December 2020. The couple soon welcomed another exciting milestone—expecting
their first child in April 2023.
A Unique Experience for Customers
Crispy Cones isn’t just about ice cream—it’s about creating
unforgettable experiences. Customers love the fresh, gourmet soft-serve ice
cream combined with a variety of delicious toppings and drizzles. The
business’s focus on quality and innovation continues to set it apart in the
competitive dessert industry.
Spreading the Sweetness Nationwide
With locations already established in Utah and Idaho, Crispy
Cones is rapidly expanding across the country. New stores are set to open in
Arizona, Florida, and beyond. As the brand continues to grow, Jeremy remains
dedicated to delivering exceptional products and experiences to customers
everywhere.
A Family-Oriented Franchise Model
For Jeremy, Crispy Cones is more than just a business—it’s a
family. When a franchise partner joins the company, they become part of a
tight-knit community. The company fosters a culture of support, ensuring that
every franchisee receives the resources and guidance needed for success.
Turning Challenges into Triumphs
From a roadside tent to a thriving national franchise,
Jeremy’s journey with Crispy Cones is a testament to perseverance and passion.
Despite facing financial hurdles and skepticism, he remained committed to his
vision, proving that with determination and the right opportunities, success is
possible.
The Future of Crispy Cones
Crispy Cones is just getting started. With strong franchise
growth and continued innovation, the brand is on its way to becoming a
household name. Jeremy and Kaitlyn’s dream of revolutionizing the soft-serve
cone industry is now a reality, and they’re excited for the sweet journey
ahead.
Timeline for story
2016 – Jeremy discovers unique rotisserie-style cone
technique in the Czech Republic.
2018 – Starts selling Crispy Cones from a roadside tent.
2019 – Upgrades to a trailer due to growing demand.
2020 – Opens first brick-and-mortar shop in Logan, Utah.
December 2020 – Marries Kaitlyn, his social media manager.
2021 – Opens second store in Rexburg, Idaho.
2022 – Business grosses $760,000 but second store is not yet
profitable.
Early 2023 – Appears on Shark Tank, secures $200,000 deal
with Barbara Corcoran.
April 2023 – Jeremy and Kaitlyn expect their first child.
2023 – Sells over 50 franchise locations across the U.S.
2024 & Beyond – Expands nationwide with stores in
Arizona, Florida, and more.
