Biography of Jason Richardson: Founder & CEO of Bad Birdie -Entrepreneur
Story of Jason Richardson and Bad Birdie: Revolutionizing Golf Apparel
A Vision Born from Frustration
Jason Richardson never set out to disrupt the golf apparel
industry. One day, while attending a golf tournament, he searched for a unique
and stylish polo in the pro shop. To his surprise, all he found were
traditional designs—plain colors and simple stripes. Frustrated by the lack of
bold options, Jason decided to look online, expecting to find a brand that fit
his style. But his search came up empty, sparking an idea that would later
transform his career.
From Idea to Reality
Determined to fill this gap in the market, Jason launched
Bad Birdie in 2017 from his home in Los Angeles. He had no prior experience in
apparel but was eager to learn. Wandering through L.A.'s garment district, he
explored fabric stores, asked questions, and taught himself the ins and outs of
clothing design. Through trial and error, he figured out how to create polos
that blended high-quality performance with bold and vibrant designs.
Golf, Tradition, and a Cultural Shift
Golf had always been a sport rooted in tradition, reflected
in its classic attire. However, Jason noticed a shift—golf was becoming more
inclusive. A younger, more diverse generation was stepping onto the course, and
they wanted to express themselves differently. His vision for Bad Birdie was
simple: create stylish, performance-driven golf apparel that resonated with
modern players who valued both fashion and function.
Taking the Leap with Shark Tank
As Bad Birdie gained traction, Jason saw an opportunity to
accelerate the brand’s growth. He took the bold step of pitching his company on
Shark Tank during Season 11. Standing before the investors, he presented his
vision and business model, ultimately securing a $300,000 investment for 20%
equity. The experience was nerve-wracking, but Jason had a strategic move
prepared for negotiations, ensuring the best possible deal for Bad Birdie.
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Expanding the Brand
After Shark Tank, Bad Birdie’s popularity skyrocketed. Jason
focused on refining the brand’s identity, ensuring that every piece of apparel
reflected the company’s unique, fun-loving approach to golf. He also expanded
beyond polos, introducing a wider range of products that maintained the same
bold style and high-performance standards.
Commitment to Quality and Innovation
From the beginning, Jason prioritized quality. Each Bad
Birdie product was designed not just for looks but also for comfort and
performance on the course. His team meticulously worked on fabric selection,
fit, and breathability to ensure that golfers not only felt confident in their
attire but also played their best.
From a Solo Effort to a Full-Fledged Team
Initially, Jason handled everything—from designing shirts to
figuring out manufacturing. As the brand grew, he built a strong team that
helped shape Bad Birdie into a leading golf apparel company. He surrounded
himself with experts in design, production, and marketing, ensuring the brand
remained fresh and innovative.
Background in Media and Marketing
Before launching Bad Birdie, Jason worked as a producer and
line producer in the media industry, creating commercials and branded content
for top companies like Nike, Microsoft, and Apple. His background in marketing
gave him an edge in branding Bad Birdie effectively, helping it stand out in a
crowded market.
Joining YPO and Expanding His Network
As his company grew, Jason connected with other business
leaders by joining YPO (Young Presidents’ Organization) in 2023. This network
allowed him to learn from experienced entrepreneurs, exchange ideas, and
further scale Bad Birdie’s success.
Embracing Golf’s Changing Landscape
Jason recognized that golf was evolving. It was no longer
just an exclusive sport for the wealthy but was becoming more accessible to a
broader audience. Bad Birdie embraced this shift by designing apparel that
reflected a more relaxed, inclusive, and expressive golf culture.
Looking to the Future
Bad Birdie continues to push boundaries in golf apparel.
Jason remains committed to innovation, exploring new designs and expanding the
brand’s reach. His goal is to make golf more exciting, welcoming, and stylish
for everyone who loves the game.
A Brand That Stands Out
What started as a simple desire for a bold golf polo has
turned into a thriving brand that challenges convention. Jason’s journey from a
frustrated customer to the CEO of a groundbreaking company proves that the best
ideas often come from solving personal frustrations. Through creativity,
determination, and a keen understanding of his audience, he has made Bad Birdie
a game-changer in golf fashion.
Timeline for story
2017 – Jason Richardson founded Bad Birdie in Los Angeles.
2019 – Pitched on Shark Tank Season 11 and secured a
$300,000 investment for 20% equity.
2020 – Expanded product line beyond polos.
2023 – Joined YPO to grow his business network.
