Biography of Jamie Montz: Founder and CEO of The Original Stretchlace
Biography of Jamie Montz:
Simple Idea with a Big Impact
Jamie Montz, an entrepreneur from Idaho, turned a simple
inconvenience into a thriving business. As a busy mom trying to get her kids
out the door, she struggled with shoelaces that constantly needed tying.
Frustrated, she realized there had to be a better way. When she couldn’t find a
suitable product, she decided to create one herself. That’s how The Original
Stretchlace was born—a stylish and functional solution that transforms any
tie-up shoe into a slip-on.
A Journey Through Corporate and Entrepreneurship
Before starting her business, Jamie had a rich career in the
corporate world. She worked with several startups and Fortune 500 companies
during the dot-com boom of the early 2000s. She was one of the first
third-party sellers on Amazon and even successfully sold her first company
before returning to corporate roles. She later developed and launched
innovative products in the frozen foods and apparel sectors before her
entrepreneurial spirit called her back to create The Original Stretchlace.
Launching The Original Stretchlace
What started as a side hustle in 2015 soon turned into a
full-fledged business. Jamie and her husband, David, dedicated themselves to
perfecting their elastic shoelaces, which allow people to slip their shoes on
and off effortlessly. With determination and passion, they grew the business,
ensuring that their product was both stylish and functional.
Taking a Chance on Shark Tank
By 2020, Jamie and David knew they needed capital to expand.
They decided to take their shot on Shark Tank Season 12, hoping to secure an
investment that would help take their business to the next level. Armed with
enthusiasm and a great product, they pitched their idea to the sharks,
demonstrating how the stretch laces worked and highlighting their
affordability.
A Tough Negotiation with the Sharks
Initially, the sharks were skeptical. Robert Herjavec
dismissed the idea, questioning why a seasoned Amazon seller like Jamie would
focus on a $13 shoelace. However, as the pitch went on, he had a change of
heart. He offered $100,000 for 33% equity in the company. Jamie and David
countered with 25%, but ultimately, they agreed to 30%, securing a deal with
Herjavec.
Growth and Expansion Post-Shark Tank
Following their Shark Tank appearance, The Original
Stretchlace gained significant traction. Their product was soon available in
major retail stores like Walmart and Target. Sales soared, and the company
received widespread recognition, proving that their idea had a real market
demand.
Rave Reviews and Media Attention
Customers quickly embraced The Original Stretchlace. On
Amazon, the product received over 5,400 reviews, with 73% being five-star
ratings. The media also took notice. The laces were featured in Real Simple’s
“6 Clever Items to Simplify Your Life” in March 2021. Scary Mommy included them
in their “15 Super Clever Products On Amazon That Were Obviously Invented By
Moms” in October 2022. BuzzFeed and other publications also highlighted the
product, particularly for its usefulness to individuals with disabilities.
A Wide Variety of Laces
While The Original Stretchlace started with a single
product, the company has since expanded its offerings. Today, they sell round,
flat, quick-lock, tieless, and dress laces, as well as bow clips designed to
keep laces securely fastened. This expansion has allowed them to cater to a
wider audience, from kids and athletes to professionals looking for a sleek,
hassle-free shoe option.
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Overcoming Marketing Challenges
Despite their success, The Original Stretchlace has taken an
unconventional approach to marketing. Unlike many modern brands, they don’t
rely heavily on social media. Their Instagram account has fewer than 4,000
followers, and their last post was in February 2023. However, their limited
online presence hasn’t slowed them down, as their strong word-of-mouth
reputation continues to drive sales.
A Business Rooted in Customer Need
What makes The Original Stretchlace stand out is its ability
to solve a common problem in a simple yet effective way. Many customers,
including parents, elderly individuals, and those with mobility issues, have
found these laces life-changing. By turning any shoe into a slip-on, the
product eliminates the hassle of tying and untying laces throughout the day.
A Reflection on the Entrepreneurial Journey
Jamie’s path to success wasn’t always easy. From her early
days in corporate America to taking the leap into entrepreneurship, she faced
challenges and uncertainties. Yet, her persistence paid off. The Original
Stretchlace is now a thriving business, proving that sometimes the simplest
ideas can have the biggest impact.
Lessons from The Original Stretchlace
Jamie’s journey offers valuable lessons for aspiring
entrepreneurs. She recognized a need in the market, created a high-quality
product, and took bold steps to secure funding. Her experience highlights the
importance of resilience, adaptability, and believing in one’s vision, even
when faced with skepticism.
Looking to the Future
As of 2024, The Original Stretchlace is still going strong.
While financial details remain private, the company continues to expand and
reach new customers. Jamie and David remain dedicated to innovation, ensuring
their product remains a staple for those seeking convenience and style in their
footwear.
A Lasting Legacy
The Original Stretchlace isn’t just a business—it’s a
testament to the power of simple solutions. Jamie Montz’s story shows that with
the right combination of creativity, perseverance, and smart decision-making,
even the smallest ideas can lead to big success. Her journey continues to
inspire entrepreneurs and problem-solvers everywhere.
Timeline for story
Early 2000s – Jamie worked in startups and Fortune 500
companies during the dot-com boom.
2015 – Launched The Original Stretchlace as a side hustle.
2020 – Appeared on Shark Tank Season 12 and secured a
$100,000 deal with Robert Herjavec for 30% equity.
2021 – Featured in Real Simple’s “6 Clever Items to Simplify
Your Life.”
2022 – Featured in Scary Mommy’s “15 Super Clever Products
On Amazon That Were Obviously Invented By Moms.”
2023 – Last Instagram post made in February, signaling a
shift away from social media marketing.
2024 – The Original Stretchlace continues to expand and
thrive.
