Biography of Jagath Biddappa and Navajith: Founder of Sonic Lamb -Entrepreneur
Biography of Jagath Biddappa and Navajith:
Birth of Sonic Lamb
Jagath Biddappa and Navajith, two passionate engineers from
Sahyadri College of Engineering in Mangalore, always shared a deep love for
technology and music. Their friendship and collaboration began during college,
where they worked on student-led innovation projects. Little did they know that
this shared passion would eventually lead them to create Sonic Lamb, a
revolutionary brand in the audio industry.
A Childhood Spark
For Navajith, the inspiration for Sonic Lamb came from his
childhood memories of listening to music on his father’s Japanese home theater
system. The deep, immersive sound from those high-fidelity speakers fascinated
him and planted the seed for his future in audio innovation. His early interest
in electronics and mechanics eventually led him to pursue a degree in
mechanical engineering.
A Dream That Turned into Reality
During their college years, Jagath and Navajith were part of
a student innovation group called "Dreamers," which allowed them to
showcase their technological ideas on national platforms. This experience
strengthened their belief in their abilities and gave them the confidence to
develop a product that would redefine the way people experience music.
From Idea to Innovation
After graduating, the duo began working on their idea of
creating headphones that didn’t just let users hear music but allowed them to
feel it. They wanted to bring the sensation of deep bass and sound vibrations,
similar to high-end home theater systems, into a personal headphone experience.
The Breakthrough: Sonic Lamb
In 2018, they founded Rapture Innovation Labs, the company
behind Sonic Lamb. Their headphones use a patented Impulse Driver technology,
which delivers a subwoofer-like experience directly to the listener, making
music more immersive than ever before. Their technology provides a unique
combination of high-quality audio and physical sound vibrations, setting them
apart from traditional headphones.
The Shark Tank India Moment
Their innovative product caught the attention of Shark Tank
India, and in Season 4, they presented Sonic Lamb to the panel of investors.
The episode, which aired on January 30, 2025, became a highlight of the season
as the founders boldly claimed that their headphones provided a better
experience than those of boAt, a well-established brand in the industry.
A High-Stakes Pitch
Jagath and Navajith valued their company at ₹50 crore and
asked for ₹50 lakh in exchange for 1% equity. Their confidence and the
uniqueness of their technology intrigued the sharks, leading to intense
discussions about the product’s market potential and competitive edge.
Shark Reactions and Tough Questions
The sharks were impressed by the premium packaging and
technology of Sonic Lamb. However, Namita Thapar raised a crucial question—how
does Sonic Lamb compare to boAt? The founders confidently responded that their
headphones delivered superior sound quality and an unparalleled sensory
experience.
Biography of Jagath Biddappa and Navajith: Founder of Sonic Lamb -Entrepreneur#startup#age#net worth#investor#shark tank#Sonic Lamb story
The Price Factor
One of the key challenges that came up during the pitch was
the price difference. While boAt headphones typically cost between ₹2,000 and
₹2,500, Sonic Lamb was priced at ₹17,999. This raised concerns about its
affordability and target audience, but the founders stood firm on the premium
positioning of their brand.
The Funding Journey
During their pitch, Jagath and Navajith also revealed that
Sonic Lamb had gone through two rounds of funding, in addition to receiving
grants when they first started. While this showed investor confidence, Anupam
Mittal pointed out that they were in a financially challenging phase, and their
business model needed more clarity.
Beyond Headphones: A Bigger Vision
The founders explained that Sonic Lamb was not just about
selling headphones but also about developing immersive sound technology that
could be licensed for use in automobiles and other industries. This strategy
aimed to expand their revenue streams and establish Sonic Lamb as a leader in
innovative audio solutions.
Winning the Deal
Despite the challenges, Sonic Lamb successfully secured an
investment of ₹50 lakh for 1% equity, along with an additional 1% in advisory
equity. This deal gave them not just financial support but also access to
valuable mentorship and strategic guidance from the sharks.
The Road Ahead
With the investment and exposure from Shark Tank India,
Sonic Lamb is now set to scale its production, enhance its brand visibility,
and reach a wider audience. The company aims to refine its technology, improve
affordability, and establish itself as a global leader in immersive audio
experiences.
Made in India, Tuned in Denmark
One of the key selling points of Sonic Lamb is that while
the technology is fine-tuned in Denmark, the product is proudly designed and
manufactured in India. This combination of international expertise and local
craftsmanship gives it a unique identity in the competitive audio market.
A Promising Future
Jagath and Navajith’s journey from college students with a
dream to entrepreneurs making waves in the industry is a testament to their
vision, innovation, and determination. With Sonic Lamb, they have not only
introduced a new way to experience music but also proven that bold ideas can
disrupt even the most established markets. Their story continues to inspire
aspiring entrepreneurs and music lovers alike.
Timeline for story
2018 – Jagath Biddappa and Navajith founded Rapture
Innovation Labs.
2023 – Sonic Lamb headphones launched with patented Impulse
Driver technology.
January 30, 2025 – Featured on Shark Tank India Season 4,
seeking ₹50 lakh for 1% equity.
February 2025 – Secured ₹50 lakh for 1% equity + 1% advisory
equity.
2025 and beyond – Expanding production, refining technology,
and scaling globally.
