Biography of Jacqueline and Jeremy Samuelson: Founder of Lady Alpha -Entrepreneur
Biography of Jacqueline and Jeremy Samuelson:
Inspiration Behind Lady Alpha
Jacqueline and Jeremy Samuelson, a husband-and-wife team
from Mesa, Arizona, faced a common problem many parents can relate to:
breastfeeding in hot weather. Jacqueline struggled to nurse their first child
in the heat, finding that traditional nursing covers made both her and her baby
uncomfortable. The covers left the baby sweaty and frustrated, making it
difficult for them to bond and feed properly. This personal challenge led them
to search for a solution, but they found nothing on the market that addressed
the heat issue.
Creating the Cool Nursing Cover
Unable to find a suitable product, Jacqueline and Jeremy
decided to take matters into their own hands. They began brainstorming ideas
for a new type of nursing cover that would solve their problem. After
discussing the issue together, they came up with the idea of integrating a
cooling fan into the cover to help keep the baby cool. They wanted a product
that was breathable, discreet, and would allow for eye contact between mother
and child while breastfeeding.
Prototype Development
Determined to bring their idea to life, Jacqueline and
Jeremy began working on prototypes. Jacqueline’s grandmother, who was a
seamstress, played a key role in creating the first prototype. After testing
and refining their designs, they created the Lady Alpha Nursing Cool Cover, the
world’s first breastfeeding cover with an integrated cooling fan. The fan was
bladeless, rechargeable, and had three adjustable airspeeds to keep the baby
cool and comfortable while nursing.
Lady Alpha's Unique Features
What set the Lady Alpha Nursing Cool Cover apart from other
nursing covers was its unique combination of features. The cover included a
bladeless fan, which provided cool airflow to keep the baby comfortable, and it
also had an adjustable neckline to allow for eye contact between mother and
baby. Made from 100% muslin cotton, the cover was both lightweight and sturdy,
ensuring that mothers could use it comfortably in hot weather. The fan was
rechargeable, making it a convenient and eco-friendly solution.
The Launch of Lady Alpha
In 2023, after months of testing and refining, Jacqueline
and Jeremy launched Lady Alpha with the goal of revolutionizing breastfeeding
covers. They knew they had created a game-changing product, and they were
excited to share it with the world. The couple had already sold 1,400 units by
the time they appeared on Shark Tank, generating around $79,000 in sales. Their
journey was just beginning, and they were eager to take their business to the
next level.
The Shark Tank Pitch
In Season 15 of Shark Tank USA, Jacqueline and Jeremy
Samuelson presented their innovative product, the Lady Alpha Nursing Cool
Cover, to the sharks. They were seeking a $100,000 investment for 10% equity in
their company. The couple shared their story with the sharks, explaining how
they had faced challenges in breastfeeding their daughter and how their
solution—a nursing cover with a cooling fan—had improved their experience. They
also discussed their sales and their plans for growth.
Biography of Jacqueline and Jeremy Samuelson: Founder of Lady Alpha -Entrepreneur#startup#age#net worth#investor#shark tank#Lady Alpha story
The Sharks' Questions
During their pitch, the sharks asked Jacqueline and Jeremy
about the demand for their product, and they shared that they had already seen
strong interest from mothers when wearing the cover in public. The couple
explained that they had not yet spent money on advertising and had relied
solely on organic social media marketing to promote the product. They also
mentioned that they had secured a $15,000 investment from a family member to
cover intellectual property (IP) and inventory costs.
Barbara Corcoran’s Offer
Barbara Corcoran, one of the sharks, was impressed with the
product and the Samuelsons’ story. After some discussion, she made an offer:
$100,000 for 10% equity in the company. Jacqueline and Jeremy were thrilled
with the offer and excited about the opportunity to work with Barbara to take
their business to new heights.
The Couple’s Background
The sharks were also curious about Jacqueline and Jeremy’s
backgrounds. Jeremy shared that he grew up on a farm in a small town and later
worked in a hospital. Jacqueline, a first-generation American, was raised by a
single mother who worked hard to provide for her family. Her mother’s
dedication inspired Jacqueline to pursue success in her own life. Together,
Jacqueline and Jeremy’s complementary skills and determination had led them to
create Lady Alpha.
Patent Success
Before appearing on Shark Tank, the couple had filed their
first provisional patent for the Lady Alpha Nursing Cool Cover. Just two weeks
before filming, they received approval for their utility patent, giving them
additional confidence in their product and business. This milestone was a
significant moment for the Samuelsons, as it solidified the uniqueness and
protectability of their invention.
The Growing Demand
Jacqueline shared with the sharks that there had been
significant demand for their product. Whenever she wore the Lady Alpha Nursing
Cool Cover in public, other mothers often stopped her to ask about it. This
positive feedback from real customers demonstrated that the product resonated
with its target audience, reinforcing the couple’s belief that they had created
a much-needed solution for breastfeeding mothers.
Looking to the Future
With Barbara Corcoran’s investment secured, Jacqueline and
Jeremy Samuelson were ready to take Lady Alpha to the next level. They had
already seen the potential for growth, and the exposure from Shark Tank would
help propel their brand forward. The couple remained committed to their mission
of providing a better alternative for breastfeeding mothers, and they were
eager to continue improving and expanding their product offerings.
Timeline for story
2023: Jacqueline and Jeremy Samuelson launched Lady Alpha
Nursing Cool Cover after developing prototypes.
2023: They sold 1,400 units, generating $79,000 in sales
before appearing on Shark Tank.
2023: The couple pitched their product on Shark Tank,
seeking $100,000 for 10% equity.
2023: Barbara Corcoran made an offer to invest $100,000 for
10% equity in Lady Alpha.
2023: Jacqueline and Jeremy received approval for their
utility patent two weeks before filming Shark Tank.
