Biography of David Kittle: Founder and CEO of FOAM Coolers -Entrepreneur
David Kittle and FOAM Coolers
David Kittle is an industrial and product designer who
founded FOAM, a company that created the world’s first hybrid soft-hard-sided
cooler made entirely from 100% EVA foam. This innovative design allows the
cooler to be incredibly insulated, leakproof, flexible, lightweight, buoyant,
and durable. The cooler is not only practical for outdoor activities, but it
also promises superior performance compared to traditional coolers on the
market.
David's Educational Background
David Kittle earned a Bachelor of Fine Arts (B.F.A.) in
Industrial and Product Design from the Savannah College of Art and Design. His
educational journey, combined with his natural talent for design, helped him
build a strong foundation in product development. Prior to attending SCAD, he
studied at Lansing Community College, where he honed his skills in design and
industrial concepts.
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FOAM’s Launch and Vision
In August 2022, David took the plunge and founded FOAM
Coolers. With a passion for innovation and a desire to improve the outdoor
experience, he created a cooler that was not only functional but also unique.
The product’s key features include being lightweight, durable, and able to
float when fully packed. The cooler’s EVA foam construction ensures it
maintains high-quality insulation while being incredibly portable.
The Power of EVA Foam
FOAM’s coolers stand out because they are made from 100% EVA
foam. This material is highly regarded for its lightweight, flexible, and
durable properties. It ensures that the coolers maintain their shape while
offering excellent insulation. In addition, the EVA foam material makes the
cooler buoyant, meaning it won’t sink, making it perfect for water-based
adventures.
A Unique Design for a Fun Experience
One of the key selling points of the FOAM Cooler is its
design. The cooler combines the durability of a hard-sided cooler with the
portability of a soft-sided one. This hybrid design makes it easy to carry and
use for various activities, including camping, beach trips, and BBQs. The
sleek, simple design also adds an element of fun, making it a go-to choice for
anyone looking to enjoy their outdoor activities to the fullest.
Financial Success Before Shark Tank
Before David and his team appeared on Shark Tank USA, FOAM
Coolers had already achieved significant financial success. By the time they
faced the sharks, the company had recorded over $114,000 in sales, with an
additional $137,000 in committed sales. This brought their total revenue for
the year to an impressive $251,000. The strong sales performance was a
testament to the product's demand and quality.
FOAM’s Retail Strategy
The pricing strategy for FOAM Coolers was carefully planned.
The retail price was set at $99, which positioned the cooler as an affordable
option compared to many other coolers on the market. The wholesale price was
approximately $50, and the landing costs were around $25. This pricing
structure reflected the cost-effectiveness of the product without compromising
on its unique qualities.
Appearance on Shark Tank
In the 16th season of Shark Tank USA, David Kittle and his
business partner Chad Lee presented FOAM Coolers to the investors. They were
seeking $150,000 for a 10% equity stake in the company. Their pitch emphasized
the cooler’s unique EVA foam construction and its strong performance in the
market, aiming to showcase the product’s potential for future growth.
The Sharks' Investment
The Sharks were impressed by FOAM’s innovation and the
product’s strong sales figures. As a result, they offered the entrepreneurs
$150,000 for 30% equity in the company, a deal that was accepted. This
investment was a huge turning point for FOAM, allowing them to scale their
operations and expand the brand’s reach even further.
FOAM’s Product Line and Features
FOAM Coolers are designed to offer maximum performance for
outdoor enthusiasts. They are known for their high-quality insulation, which
helps keep drinks cold for extended periods. The coolers are flexible, making
them easy to store and transport, and they are buoyant, ensuring they won’t
sink when in water. This makes them the perfect companion for beach trips,
camping, and other outdoor activities.
A Focus on Practicality and Fun
David Kittle’s vision for FOAM Coolers was driven by a
passion for combining practicality with fun. He believed that outdoor products
should not only serve a functional purpose but also enhance the overall
experience. FOAM Coolers do just that by offering a product that is both
practical for keeping items cool and enjoyable to use, thanks to its
lightweight, durable, and floating features.
FOAM's Growth and Potential
Since its appearance on Shark Tank, FOAM Coolers has seen
tremendous growth. With the investment from the Sharks, the company was able to
expand its operations and increase sales. As more consumers seek out durable,
lightweight, and innovative outdoor products, FOAM Coolers is positioned for
continued success and growth in the market.
The Future of FOAM Coolers
FOAM Coolers continues to innovate and improve on its
products. With the strong backing from the Sharks, the company is poised to
expand its product line and continue offering high-quality coolers that meet
the needs of outdoor enthusiasts. The future looks bright for FOAM as it
continues to capitalize on its unique selling points of durability,
portability, and insulation.
Conclusion: FOAM’s Success Story
David Kittle’s journey from an industrial designer to the
founder of a successful cooler company is a testament to the power of
innovation and passion. By creating a cooler that combined the best features of
both soft and hard-sided coolers, he was able to carve a niche in the
competitive outdoor gear market. With strong sales, a successful Shark Tank
pitch, and continued growth, FOAM Coolers has proven that thoughtful design and
functionality can make a lasting impact on the industry.
Timeline for story
Education: David Kittle earns a B.F.A. in Industrial and
Product Design from SCAD.
August 2022: David Kittle founds FOAM Coolers.
Pre-Shark Tank: FOAM achieves $251,000 in total sales.
Shark Tank (Season 16): FOAM appears, seeking $150,000 for
10% equity.
Shark Tank Deal: FOAM accepts $150,000 investment for 30%
equity.
Post-Shark Tank: FOAM experiences significant growth and
expansion.
