Biography of Brooke Knaus: Founder and Designer of Tucky -Entrepreneur
Biography of Brooke Knaus:
Birth of Tucky
Brooke Knaus, the founder of Tucky, came up with the idea
for her innovative product after giving birth to her second child. Struggling
to reconnect with her body, she realized that tucking her shirt into her bra
created the illusion of an hourglass figure, making her feel more confident.
However, the temporary fix had its flaws—her clothes kept slipping. Determined
to find a better solution, she created Tucky, an elastic band designed to help
people tuck in their tops securely and comfortably.
A Game-Changing Wardrobe Accessory
Tucky is a simple yet effective tool that allows users to
achieve a tucked-in or cropped look without extra bulk. Made from thick,
luxurious jacquard elastic and lined with silicone strips for grip, the band
ensures that shirts stay in place throughout the day. This patent-pending
design transforms how clothes fit, helping users feel more stylish and
confident in their outfits.
The Shark Tank Journey
In June 2022, just two months after selling her first
product, Brooke Knaus decided to take a leap and apply for Shark Tank USA
Season 14. She reached out to a show producer on Instagram, who passed her
application along. After a rigorous three-month selection process involving
interviews and background checks, she was finally invited to pitch her business
in Los Angeles.
Biography of Brooke Knaus: Founder and Designer of Tucky -Entrepreneur# startup#age#net worth#investor#shark tank#Tucky story#Brooke Knaus story
Sealing the Deal with a Fashion Expert
On the Shark Tank stage, Brooke asked for $70,000 in
exchange for 39% equity in Tucky. Both Daymond John and Kevin O’Leary made the
same offer—$70,000 for 40% equity. Knowing Daymond John’s extensive experience
in the fashion industry, Brooke countered his offer slightly, bringing his
stake down to 39%. She was determined to secure a deal with him, believing that
his expertise would help her grow Tucky into a successful brand.
The Power of a Shark Tank Appearance
Brooke describes Shark Tank as a fairy godmother for
entrepreneurs. The exposure from the show alone can be life-changing, and
getting a deal with a shark provides invaluable mentorship. After her episode
aired on May 19, 2023, Tucky products sold out within just 12 hours, proving
the power of the platform.
Tucky’s Simple Yet Effective Design
Using Tucky is effortless. Users unhook the clasp, adjust
the slider for the right fit, and fasten it securely with the silicone strips
facing inward. Then, they fold their shirt up and under the band to create a
neat, tucked-in look. Whether styling a full tuck or a cropped top, Tucky stays
in place, offering a hassle-free wardrobe solution.
A Rapidly Growing Brand
Since its launch in 2021, Tucky has expanded its product
line. The brand now sells additional fashion accessories, including the Ta-Da
Breast Lift Tape and the Boba Huggie Long Sleeve Crop Top. Tucky bands are
available on Amazon and the official website, shoptucky.com, with the Original
Tucky priced at $30.
Giving Back to Society
Beyond fashion, Tucky is also committed to social impact.
For every order placed, the company donates $2 to the International Cancer Care
and Research Excellence Foundation, an organization dedicated to battling
pediatric cancer in Tanzania. This initiative aligns with Brooke’s mission to
empower individuals not just through fashion but also through meaningful
contributions to society.
A Brand Rooted in Confidence
Tucky isn’t just a functional wardrobe accessory—it’s a
confidence booster. Designed to help individuals feel better in the clothes
they already own, the product resonates deeply with customers who want a
stylish, effortless look. Brooke’s personal journey of self-acceptance and body
positivity remains at the heart of the brand’s identity.
A Future Full of Possibilities
Two years since its inception, Tucky continues to grow,
reaching customers worldwide. With a pending patent and strong market demand,
the company is set to become a staple in the fashion industry. Brooke aims to
expand her product line and bring even more innovative solutions to people
looking for easy and stylish wardrobe fixes.
The Entrepreneurial Spirit Lives On
Brooke Knaus’ journey from struggling with body confidence
to building a successful business is an inspiring testament to the power of
creativity and resilience. With her strategic Shark Tank pitch, smart business
decisions, and dedication to empowering others, she has turned a simple idea
into a thriving brand that’s making a real impact in both fashion and
philanthropy.
Timeline for story
2021 – Brooke Knaus creates Tucky after giving birth to her
second child.
April 2022 – Sells the first Tucky product.
June 2022 – Applies for Shark Tank Season 14.
September 2022 – Completes Shark Tank selection process.
May 19, 2023 – Tucky episode airs on Shark Tank; products
sell out in 12 hours.
2023 – Expands product line with new fashion accessories.
2023 – Tucky partners with a cancer foundation, donating $2
per order.
2024 – Continues global expansion with strong market demand.