Biography of Anthony Franco: Founder of MC Squares -Entrepreneur
Anthony Franco: A Journey of Entrepreneurship, Innovation, and Success
A Visionary Entrepreneur
Anthony Franco is a seasoned entrepreneur with over two
decades of experience in building, scaling, and exiting businesses. His career
spans various industries, including technology, manufacturing, consumer goods,
and digital marketing. With six successful ventures under his belt, including
sales to two public companies, Anthony has become a respected leader in the
entrepreneurial space.
Educational Foundation
Anthony pursued his academic journey at Marymount California
University, where he earned both his Bachelor’s and Master’s degrees in
Business Administration. His strong foundation in management and business
strategy equipped him with the skills to navigate the complexities of launching
and growing companies.
A Business Broker with Expertise
Currently, Anthony serves as a Licensed Associate Business
Broker at The FBB Group, Ltd. He helps small and medium-sized business owners
with strategic exit planning, ensuring smooth and profitable transitions. His
extensive experience in mergers and acquisitions (M&A) allows him to guide
entrepreneurs through the intricate process of selling their businesses.
Launch Partners: A Direct-to-Consumer Pioneer
Anthony founded Launch Partners in 2020, a company that
assists manufacturers, influencers, celebrities, and private equity brands in
entering the direct-to-consumer market. As the Chief Launch Architect, he helps
clients develop go-to-market strategies, build revenue streams, and establish a
strong presence in competitive industries.
Comsero Inc: A Decade of Innovation
In 2013, Anthony launched Comsero Inc, a company
specializing in consumer packaged goods (CPG). Over the next 11 years, he
successfully built and managed multiple consumer brands under the company’s
umbrella. His leadership and strategic approach helped Comsero thrive in a
competitive market before transitioning to new ventures in 2024.
The Birth of MC Squares
One of Anthony’s most notable ventures is MC Squares, a
company that produces magnetic dry-erase whiteboard tiles and sticky notes. The
idea was born from his experience in consulting, where he noticed that some
clients preferred to write down their ideas rather than speak up in meetings.
This led him to develop a collaborative tool that encourages participation and
engagement.
Shark Tank Journey
In Season 11 of Shark Tank USA, Anthony pitched MC Squares,
seeking $300,000 in exchange for 10% equity. Despite facing tough questions and
skepticism from the sharks, he ultimately secured a deal with Kevin O’Leary for
$300,000 in exchange for 25% equity. His ability to adapt and negotiate
showcased his business acumen.
Challenges Along the Way
Like any entrepreneur, Anthony encountered setbacks. One
significant challenge was when his manufacturer lost the molds for MC Squares’
products and failed to replace or compensate for them. Despite these obstacles,
he remained resilient and focused on overcoming production issues to keep his
business on track.
Scaling the Business
After appearing on Shark Tank, MC Squares experienced rapid
growth. The company’s revenue surged, with projected annual sales reaching $1
million shortly after the episode aired. This success validated Anthony’s
vision and proved the demand for his innovative products.
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Kevin O’Leary’s Evolving Investment
Although the original Shark Tank deal was for $300,000, the
terms later changed. Ultimately, Kevin O’Leary invested $50,000 for an 11%
stake in MC Squares. Despite this adjustment, Anthony leveraged the exposure
from the show to propel his business forward.
A Sustainable Approach
As MC Squares expanded, Anthony emphasized sustainability.
The company moved to a 25,000-square-foot facility powered by wind energy and
implemented eco-friendly practices. Additionally, MC Squares has contributed to
environmental efforts by planting 50,000 trees, reinforcing its commitment to
sustainability.
A Booming Business
MC Squares has grown into one of the most successful Shark
Tank companies. Today, it generates approximately $3 million in annual revenue,
with strong sales on platforms like Amazon and the company’s website. Thousands
of positive customer reviews highlight the product’s effectiveness and
popularity.
Continuing the Legacy
Beyond MC Squares, Anthony remains deeply involved in the
entrepreneurial world. Through his podcast, How to Founder, he shares insights,
strategies, and lessons from his journey, helping aspiring entrepreneurs
navigate the challenges of building a business.
A Passion for Helping Founders
Anthony’s mission extends beyond his own ventures. As a
mentor, strategist, and business broker, he is dedicated to guiding other
entrepreneurs through the complexities of launching, growing, and exiting
businesses. His expertise in M&A, direct-to-consumer markets, and strategic
planning makes him a valuable resource for founders.
An Inspiring Entrepreneurial Journey
From launching startups to securing investments and
navigating challenges, Anthony Franco’s story is one of perseverance,
adaptability, and success. His ability to turn ideas into thriving businesses
has made him a respected figure in the entrepreneurial community, inspiring
countless founders to chase their dreams with confidence.
Timeline for story
2013 – Founded Comsero Inc, specializing in consumer
packaged goods.
2020 – Launched Launch Partners to assist brands in
direct-to-consumer markets.
2020 – Pitched MC Squares on Shark Tank Season 11, securing
a deal with Kevin O’Leary.
2020 – Faced manufacturing issues when molds for MC Squares
were lost.
2020 – Sales surged after Shark Tank, with projected annual
revenue hitting $1 million.
2021 – Kevin O’Leary’s investment in MC Squares changed to
$50,000 for 11% equity.
2021 – MC Squares moved to a 25,000 sq. ft. wind-powered
facility, emphasizing sustainability.
2024 – Exited Comsero Inc after 11 years of leadership.
2024 – Continues mentoring and helping founders through How
to Founder podcast.
