Biography of Annu Grover: Founder and CEO of Nurturing Green -Entrepreneur
Journey of Annu Grover: Bringing Nature into Every Home
Annu Grover, an entrepreneur with a passion for greenery,
founded Nurturing Green in 2010 with a simple yet powerful idea—to replace
conventional gifts like bouquets with living plants. What started as a small
initiative soon blossomed into a full-fledged movement, promoting green gifting
and sustainable living.
The Birth of Nurturing Green
Leaving behind a promising management consulting career in
Austria, Annu returned to India to establish Nurturing Green. His vision was
clear: to make plants an integral part of everyday life, transforming the way
people express emotions and celebrate moments through gifts that grow.
Expanding Beyond Green Gifting
Initially, Nurturing Green focused solely on green gifting,
but as the business evolved, it branched into home gardening, landscaping, and
green décor. Today, the company offers a wide variety of 1,000+ plant products,
making greenery accessible and appealing to every home and office.
A Growing Presence Across India
From its humble beginnings, Nurturing Green has expanded to
16+ cities, establishing over 100 shop-in-shop (SIS) stores. The brand has also
partnered with major e-commerce platforms like Amazon, allowing it to serve
customers across 27,000 PIN codes in India.
A Mission for a Greener World
Annu believes in the philosophy that every home should have
at least one plant. His mission is to bring nature into homes across 195
countries, ensuring a greener, healthier planet. He sees his journey as a
lifelong commitment to sustainability and environmental consciousness.
The Strength of Collaboration
To scale its impact, Nurturing Green collaborates with Quick
Commerce partners and embraces technology-driven innovations. These strategic
alliances help the company reach more customers and make plant care and
gardening effortless for urban dwellers.
Making Gardening Effortless with Zamia
In 2022, Annu took his vision a step further by launching
Zamia, the world’s first hyperlocal gardening marketplace. Zamia provides plant
lovers with an online platform for all their gardening needs, from buying
plants to finding expert care and guidance.
Biography of Annu Grover: Founder and CEO of Nurturing Green -Entrepreneur #startup#age#net worth#investor#shark tank india#Nurturing Green story
The Shark Tank India Success
Annu’s passion and business acumen were recognized on Shark
Tank India Season 4, where Nurturing Green secured funding of ₹50 Lakhs for
1.25% equity. This investment further strengthened the company’s efforts to
expand its footprint and make greenery a household essential.
A Revolution in Green Marketing
Beyond gifting and gardening, Nurturing Green has
transformed brand marketing. Businesses now leverage plants for corporate
gifting, brand promotions, and customer engagement, replacing traditional
promotional items with sustainable, long-lasting gifts.
Connecting People with Nature
One of the key philosophies of Nurturing Green is that
plants are more than just decorative items—they are living companions. To
ensure customer success, the company offers after-sales plant care support,
educating people on how to nurture their green gifts.
Creating a Positive Environmental Impact
The company’s commitment goes beyond selling plants—it
actively works towards making cities greener, purifying air, and creating
sustainable green spaces. Their landscaping services help urban homes and
offices integrate nature into their environments effortlessly.
Empowering Rural Communities
One of the standout aspects of Nurturing Green is its
collaboration with self-help groups (SHGs) of rural women near Kolkata. These
women create eco-friendly handcrafted jute pots, ensuring that every plant
purchased contributes to social empowerment.
A Million Customers and Counting
Over the years, Nurturing Green has touched the lives of 1
million+ customers, with 30+ retail outlets in 10 major cities. The brand has
also served 500+ corporate clients, making green gifting and décor a mainstream
trend in India.
Bringing Exotic Plants to India
From Japanese Bonsai to Thai Lucky Bamboo, Nurturing Green
sources rare and exotic plants from around the world. With a strong R&D
team, the company ensures that high-quality, unique plant varieties reach
Indian homes and offices every season.
A Promise for the Future
Annu Grover’s dream is not just about running a
business—it’s about creating a movement. He envisions a future where every
individual embraces greenery, making plants a core part of their lifestyle.
Through Nurturing Green and Zamia, he continues to innovate and inspire, one
plant at a time
Timeline for story
2010 – Annu Grover founded Nurturing Green, introducing
green gifting.
2012 – Expanded beyond gifting into home gardening and
landscaping.
2015 – Reached 16+ cities with 100+ shop-in-shop stores.
2018 – Partnered with e-commerce platforms, covering 27,000
PIN codes.
2022 – Launched Zamia, a hyperlocal gardening marketplace.
2024 – Secured ₹50 Lakhs funding on Shark Tank India Season
4.
