Biography of Alexiou Gibson: Founder & CEO of The Transformation Factory
Alexiou Gibson: From Health Crisis to Sea Moss Success
A Life-Changing Wake-Up Call
At just 21, Alexiou Gibson received devastating news from
his doctor—he wouldn’t live to see 30 if he didn’t change his lifestyle.
Overweight and struggling with his health, this warning became the wake-up call
he needed. Determined to turn his life around, he immersed himself in fitness,
adopted a vegan diet, and researched ways to improve his nutrition.
Discovering the Power of Sea Moss
During his journey, Gibson discovered Irish sea moss, a type
of seaweed rich in essential minerals like zinc and iodine. This nutrient-dense
superfood fascinated him, and he soon started incorporating it into his daily
diet. Sea moss became a staple in his health transformation, helping him regain
control over his body and well-being.
An Accidental Business Idea
What started as a personal health practice quickly turned
into an unexpected business opportunity. Gibson frequently shared his sea
moss-infused lattes on Instagram, sparking curiosity among his followers.
People began reaching out, asking how they could try it for themselves. Seeing
the demand, he realized he had stumbled upon something special.
Building The Transformation Factory
Encouraged by the interest, Gibson launched The
Transformation Factory in 2020, selling edible sea moss gel. He created a
website in February 2021, invested in SEO ads, and in just 11 months, the
company generated an impressive $3.5 million in revenue, including $1.4 million
in profit.
Taking the Leap to Shark Tank
With the brand growing rapidly, Gibson decided to take The
Transformation Factory to a larger platform—ABC’s Shark Tank. His goal was to
secure funding and expertise to expand into retail stores. He entered the tank
asking for $500,000 in exchange for 5% equity in his company.
A Tough Crowd of Sharks
The Sharks were impressed by the company’s financial success
but questioned the premium pricing of the product—$25 for an eight-ounce
bottle. While they recognized the business potential, some struggled to see how
sea moss could attract a mainstream audience.
Kevin Hart’s Insightful Perspective
Guest Shark Kevin Hart saw something others missed—sea moss
was rapidly gaining popularity, especially within Black American communities.
He believed The Transformation Factory had strong cultural appeal and retail
potential, making it a promising investment.
Biography of Alexiou Gibson: Founder & CEO of The Transformation Factory Entrepreneur#startup#age#net worth#investor#shark tank#Alexiou Gibson story
The First Offer and Counteroffers
Hart countered Gibson’s initial ask, offering $500,000 for
20% of the company. Barbara Corcoran saw potential as well and suggested
splitting the deal with Hart. Meanwhile, Kevin O’Leary made a competing
offer—$500,000 for 30% equity, emphasizing that his extensive food industry
connections could accelerate the company’s growth.
Gibson Stands His Ground
Gibson wasn’t willing to give up that much equity. Instead,
he counteroffered Hart and Corcoran—$800,000 for 20% of his company. Hart
showed interest in negotiating, but Corcoran backed out, saying the retail
expansion would require too much effort.
Mark Cuban Joins the Deal
At this point, Mark Cuban, a vegetarian with a history of
investing in plant-based food businesses, stepped in. He recognized the
potential of The Transformation Factory and saw value in partnering with
Gibson.
Finalizing the Investment
Gibson and Hart settled on a final deal—$600,000 for 20% of
The Transformation Factory. The investment not only provided crucial capital
but also brought Hart’s brand expertise and Cuban’s business acumen into the
company.
The Road to Expansion
With the backing of high-profile investors, The
Transformation Factory set its sights on expanding into major retailers.
Gibson’s vision was to make sea moss a mainstream superfood, accessible to a
larger audience.
The Seasmoss King’s Journey Continues
Now in his mid-30s, Gibson has successfully built a thriving
business out of his personal health journey. His story serves as an
inspiration—turning adversity into an opportunity, proving that dedication and
passion can lead to remarkable success.
A Legacy of Transformation
Beyond the financial success, The Transformation Factory
represents a movement towards healthier living. Gibson’s journey from a
near-death warning to becoming a health and wellness entrepreneur showcases the
power of resilience, innovation, and self-belief.
Timeline for story
2010s – Alexiou Gibson receives a health warning at 21.
2019 – Discovers sea moss and incorporates it into his diet.
2020 – Launches The Transformation Factory.
2021 – Creates a website; company generates $3.5M in
revenue.
2022 – Pitches on Shark Tank, secures $600K deal with Kevin
Hart & Mark Cuban.
2023 – Expands into major retailers, growing the sea moss
market.
2024 – Continues scaling The Transformation Factory and
promoting wellness.
