Story of Cookoly- Shark Tank Bangladesh- Entrepreneur
Story of Cookoly
The Pitch Begins: A Bold Proposal
A young entrepreneur steps into a bustling room, where a
panel of investors waits. With confidence, he pitches his innovative product:
an instant, sugar-free mix designed for those looking for a healthier
alternative. His proposal includes a request for 20 lakh rupees in exchange for
a 10% equity stake in his company. His passion for the product is evident, as
he believes it could solve many of today’s nutritional challenges, particularly
the rising concern over sugar intake.
Explaining the Product: Instant and Sugar-Free
The product he’s pitching is an instant, sugar-free Masala
Milk, which seems to be catching the attention of the investors. It's not just
another regular drink—it's a healthier, quick-to-prepare solution that fits
into the modern, health-conscious lifestyle. The entrepreneur explains that it
doesn't contain any preservatives, an aspect that adds significant appeal,
especially to those who avoid packaged foods. The investors are intrigued, but
the challenge remains whether the product can appeal to a broader market.
Facing the Health-Conscious Question
One of the investors, being health-conscious, questions the
inclusion of packaged foods in the product line. After all, many people today
are moving away from processed foods, preferring fresh, organic options
instead. The entrepreneur, however, is prepared. He emphasizes that his product
doesn’t contain added preservatives, offering a healthier alternative to the
sugary and often harmful packaged products in the market. It’s this attention
to health and nutrition that he believes will make his brand stand out in the
competitive food industry.
Margins and Profitability: A Look at Numbers
The conversation shifts to the financials. The entrepreneur
reveals that the current margins for the business are around 30-40%, which is
seen as an encouraging sign of profitability. The investors nod approvingly,
recognizing that these numbers indicate a viable and potentially scalable
business. While the business is still in its early stages and isn’t formally
registered, the entrepreneur has managed to generate a steady monthly revenue,
and he’s already experimenting with social media to build awareness.
Understanding the Investment Requirements
The pitch progresses to the question of investment. The
entrepreneur reveals that he needs capital to set up the machinery necessary
for production. He envisions mixing machines and other equipment to take his
product to the next level. The investors discuss the logistics of the
investment, pondering over the most strategic way to move forward. Despite the
product still being in its experimental phase, the entrepreneur’s enthusiasm
and clarity about the next steps make a strong case for his business potential.
Interest from the Investors: A Promising Collaboration
While one of the investors expresses concerns about the
niche market, another sees great potential in the product. There’s growing
interest in addressing health problems like diabetes, which the entrepreneur’s
product targets by reducing sugar intake. The investor acknowledges that if
executed right, with proper distribution and logistics, the product could scale
rapidly. The idea of creating a brand focused on health, like "K
Health" or "C Nutrition," is suggested, showing the investor’s
belief in the product’s long-term success.
Story of Cookoly- Shark Tank Bangladesh- Entrepreneur/age/net worth/startup/Story of Cookoly/Shark Tank Bangladesh
Negotiations Begin: A Complex Deal
The negotiations get more intense as the investors discuss
the deal. Initially, the entrepreneur asked for 20 lakh rupees for 10% equity,
but the terms are now in flux. The investors, eager to make the deal happen,
suggest a modification. They propose offering 10 lakh rupees each in exchange
for 10% equity per investor. The entrepreneurs seem uncertain, but they are
also aware of the valuable expertise and resources the investors bring to the
table, particularly in marketing and product development.
Final Offer: A Joint Investment
After some back-and-forth, the investors come up with a
final offer. They suggest a joint investment where each would contribute 10
lakh rupees for 10% equity, but they request a larger stake in return for their
combined expertise. The proposal now stands at a 40% equity share for the
investors, a bold move that signals their confidence in the business. The
entrepreneur, after some deliberation, agrees to this revised offer,
recognizing the significant value the investors can bring to the table.
The Deal Is Closed: A Collaborative Future
With a handshake, the deal is finalized. The entrepreneur
has successfully secured the investment he needed, along with the support of
seasoned investors who believe in his vision. The panel of investors
congratulates him, and the entrepreneur, overwhelmed with gratitude, thanks
them for the opportunity. They all look forward to working together and scaling
the product to new heights, ensuring it reaches a wider audience. The
excitement in the room is palpable, and the entrepreneur can now move forward with
a clear roadmap for success.
A Future Full of Potential
As the entrepreneur exits the room, he reflects on the
journey ahead. What started as a bold idea has now been turned into a tangible
business, backed by expert investors. With the capital and support from his new
partners, the future looks bright. The focus will now be on expanding the
product’s reach, improving the recipe, and creating a brand that resonates with
health-conscious consumers. This is just the beginning of a venture that could
change the way people approach health and nutrition in their daily lives.
Timeline for Entrepreneur's Pitch and Deal
Pitch Presentation: Entrepreneur pitches an instant,
sugar-free Masala Milk for 20 lakh rupees in exchange for 10% equity.
Product Explanation: He emphasizes that the product is
sugar-free, preservative-free, and a healthier alternative.
Health-Conscious Question: Investor questions packaged
foods, but entrepreneur defends product as a healthier option.
Financials Discussion: Margins of 30-40% revealed, showing
potential for profitability despite being in early stages.
Investment Requirements: Entrepreneur seeks funds for
machinery and expansion of production capabilities.
Investor Interest: One investor sees potential in the health
market, suggesting a brand focused on wellness.
Negotiations Begin: Investors propose a counteroffer—10 lakh
rupees for 10% equity each.
Final Offer: Investors propose a joint 40% equity deal for
20 lakh rupees, and entrepreneur agrees.
Deal Closed: The entrepreneur secures investment and looks
forward to scaling the business.
Future Plans: Focus shifts to expanding reach, improving the product, and building a health-focused brand.
