Biography of Shadi Kord: Founder & CEO of MESHKI -Entrepreneur
Biography of Shadi Kord:
Fashion Powerhouse is Born
In 2013, Shadi Kord, two architecture students at the
University of New South Wales (UNSW), embarked on a fashion journey with just
$200 each. They bonded over their shared passion for fashion and founded
MESHKI, a name derived from the Farsi word for "black," reflecting
their Iranian heritage. Their modest beginnings marked the start of an
extraordinary entrepreneurial story.
From Side Hustle to Global Brand
Initially launched as a small e-commerce business selling
accessories, MESHKI quickly gained momentum due to a loyal Instagram following.
By 2015, the founders decided to expand their offerings and began designing and
producing their own clothing line. This bold move transitioned MESHKI from a
simple reseller into a full-fledged fashion brand.
Pioneering in Social Media-Driven E-commerce
Social media played a pivotal role in MESHKI's success. The
brand's strong presence on Instagram, where it has garnered close to 2 million
followers, accounts for 50% of its sales. By collaborating with over 2,000
influencers, MESHKI has established itself as a social media-savvy powerhouse
in the competitive fashion industry.
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Catering to Modern Women
MESHKI's collections cater to trend-conscious women aged 18
to 35. Known for their luxurious yet accessible designs, the brand's clothing
emphasizes trendy, body-conscious styles. Celebrities like Jennifer Lopez and
Ariana Grande have donned MESHKI outfits, further enhancing the brand's appeal.
Scaling with Sustainability
Ethical production and sustainability are at the core of
MESHKI's operations. With data-driven inventory management, the company ensures
minimal waste while maintaining high-quality standards. This eco-conscious
approach reflects the founders' commitment to making a positive impact on the
world.
Growth Beyond Boundaries
Today, MESHKI is a global brand, shipping to over 190
countries with a customer base of 750,000. Operating out of a state-of-the-art
headquarters, the company employs 130 passionate team members who drive its
success.
Milestone Achievements
In 2023, MESHKI celebrated its 10th anniversary with a
lavish party featuring Swedish supermodel Elsa Hosk. The brand's revenue has
soared, with forecasts predicting $300 million for the 2024-2025 financial
year, more than doubling its previous year's $120 million revenue.
Recognition on a Global Stage
Shadi Kord and Natalie Khoei were named joint EY
Entrepreneur Of The Year™ 2025 Australian winners, the first fashion
entrepreneurs to achieve this honor. Their journey from university students to
global entrepreneurs is a testament to their hard work, vision, and resilience.
Entrepreneurial Spirit at Its Best
Russell Phillips, EY’s Australian Program Leader, described
their journey as "the stuff of entrepreneurial lore." The
co-founders' ability to adapt to market changes, understand their audience, and
execute their vision has set MESHKI apart in the fashion industry.
Driving Inspiration for the Next Generation
MESHKI's success is not just about financial growth but also
about inspiring future entrepreneurs. Their story demonstrates the potential of
combining creativity, social media strategy, and a relentless work ethic to
achieve remarkable success.
Heritage and Vision
MESHKI is deeply influenced by the Iranian heritage of its
founders. The brand's name and its emphasis on empowering women through fashion
reflect the cultural values and aspirations of Shadi and Natalie.
Forbes 30 Under 30 Recognition
The co-founders' achievements have earned them a spot on
Forbes’ 30 Under 30 list in the Retail & E-commerce category, highlighting
their innovative contributions to the industry.
The Road Ahead
As MESHKI continues to thrive, the co-founders remain
focused on maintaining a happy workplace, driving global industry leadership,
and reshaping the fashion landscape. With their upcoming participation in the
EY World Entrepreneur Of The Year™ 2025 competition in Monaco, the journey of
Shadi Kord and Natalie Khoei promises even greater achievements ahead.
Timeline for story
2013 - Shadi Kord and Natalie Khoei start MESHKI with $200
each.
2015 - MESHKI begins designing and producing its own
clothing line.
2023 - MESHKI celebrates 10th anniversary with $120 million
revenue.
2025 - Named EY Entrepreneurs of the Year and recognized in
Forbes 30 Under 30.
2025 - MESHKI co-founders to represent Australia at the EY
World Entrepreneur Of The Year competition in Monaco.
