Biography of Riyaza Jaffar: Founder & Director of Moms Do Digital -Entrepreneur

Biography of Riyaza Jaffar: Founder & Director of Moms Do Digital -Entrepreneur

Biography of Riyaza Jaffar: 

Visionary's Journey into Digital Empowerment

Riyaza Jaffar’s journey is a testament to how passion and resilience can create waves of change. Growing up in Wattala, Sri Lanka, Riyaza nurtured a love for creativity and problem-solving. Her educational foundation was laid at Bishop’s College, where she developed a keen interest in mathematics. Later, she pursued marketing studies with the prestigious Chartered Institute of Marketing (CIM), taking on leadership roles such as Secretary of the CIM Student Committee for Sri Lanka. This laid the groundwork for her future endeavors in digital innovation.

The Birth of a Digital Entrepreneur

With over 15 years of experience in marketing and media, Riyaza decided to venture into the burgeoning field of digital marketing. Driven by a vision to blend strategy with creativity, she founded Moms Do Digital in 2019. This initiative was more than just a business—it was a movement to empower women, particularly mothers, by offering them a platform to thrive in the digital space while maintaining a balance with their personal lives.

Biography of Riyaza Jaffar: Founder & Director of Moms Do Digital -Entrepreneur#empower women, especially mothers, in digital marketing#startup

Empowering Women through Flexibility

Moms Do Digital operates on a unique model that prioritizes flexibility. Riyaza’s vision was to create an environment where talented mothers and single parents could contribute to the digital marketing industry without compromising their family responsibilities. By offering customizable working hours, the agency has redefined traditional work dynamics, enabling women to embrace their full potential.

Mastering the Art of Digital Strategy

Riyaza's professional expertise spans a wide range of digital marketing strategies. From SEO and social media advertising to crafting high-impact seasonal campaigns, her approach combines analytical rigor with a creative touch. She is well-versed in tools like Google Analytics, Webmaster Tools, and Adobe Creative Suite, allowing her to deliver effective, measurable results for her clients.

Building a Global Movement

Under Riyaza’s leadership, Moms Do Digital has grown into a powerhouse of innovation and inclusivity. Her team, comprising creative thinkers and strategists, helps businesses craft authentic stories that resonate with their audiences. The agency’s mission is rooted in sustainable practices, creating lasting impacts for clients while fostering ethical growth in the digital marketing landscape.

The Role of Community and Sustainability

Riyaza is deeply committed to sustainability and community development. She believes that businesses have a responsibility to integrate ethical practices into their operations. At Moms Do Digital, every campaign is an opportunity to inspire change, uplift communities, and encourage environmentally-conscious decisions, reflecting Riyaza’s vision for a better future.

A Multifaceted Professional

Riyaza’s journey isn’t confined to her professional achievements. She is also an artist at heart, finding solace and inspiration in creative pursuits. Balancing her roles as an entrepreneur, mother, and community advocate, she represents a modern-day role model for women aspiring to make meaningful contributions to their industries and society.

Inspiring Creativity and Leadership

Throughout her career, Riyaza has demonstrated an exceptional ability to lead with creativity. Whether it’s developing high-impact corporate presentations or positioning clients for maximum ROI, her work is characterized by strategic foresight and an understanding of audience dynamics. Her ability to relate product strategies to customer needs has earned her trust and admiration from clients worldwide.

Redefining Success for Women

Through Moms Do Digital, Riyaza is not just building an agency—she’s creating a global network of empowered women. Her initiative encourages collaboration and provides opportunities for mothers to lead in the digital economy. By bridging the gap between ambition and flexibility, she is reshaping perceptions of success and women’s roles in the workforce.

An Invitation to Collaborate

Riyaza’s vision for Moms Do Digital extends far beyond Sri Lanka. She dreams of making it the leading "mom tribe" agency globally, transforming how women and businesses interact with the digital world. With a commitment to collaboration and innovation, she invites others to join her in crafting a future where creativity, flexibility, and empowerment are the cornerstones of success. Together, she believes, we can make meaningful change and build a sustainable, inclusive digital future.

Timeline:

Early Years – Riyaza grows up in Wattala, Sri Lanka, developing a love for creativity and problem-solving.

Bishop’s College – Riyaza nurtures an interest in mathematics during her school years.

Chartered Institute of Marketing (CIM) – Pursues marketing studies and takes on leadership roles, including Secretary of the CIM Student Committee in Sri Lanka.

2019 – Founds Moms Do Digital, blending strategy with creativity to empower women, especially mothers, in digital marketing.

Present – Riyaza leads a growing global movement, combining digital strategy with sustainability and community development.

Biography of Riyaza Jaffar: Founder & Director of Moms Do Digital -Entrepreneur#empower women, especially mothers, in digital marketing#startup