Biography of Pradeepa Jeeva: VP of Global Fund for Women -Entrepreneur
Biography of Pradeepa Jeeva:
Career Dedicated to Social Impact
Pradeepa Jeeva is a media executive with a deep commitment
to creating positive social change. Her work spans across various continents,
using her media expertise to empower marginalized communities. With a focus on
amplifying local voices and supporting social impact projects, she has
dedicated her career to using media for the greater good. Whether through
content creation or leadership training, Pradeepa strives to help communities
gain agency and make their voices heard.
A Strong Foundation in International Relations
Pradeepa's journey in media began with her academic
background in International Relations, which she studied at the University of
Minnesota. This foundation equipped her with a global perspective and an
understanding of international affairs, which later became essential in her
work across different regions. Her passion for social issues and advocacy for
marginalized communities can be traced back to her educational background.
Leading the Global Fund for Women
Currently, Pradeepa holds the position of Vice President of
Brand & Culture at the Global Fund for Women. In this role, she helps
elevate the organization's global mission of advancing gender equality and
women's rights. By developing campaigns that are both strategic and impactful,
Pradeepa plays a crucial part in building the organization's global presence,
ensuring that women’s voices are heard in places where they have historically
been silenced.
Jeeva Productions: A Legacy of Creative Work
Before her current role, Pradeepa was the CEO of Jeeva
Productions for over 11 years, where she built a company that specialized in
creative media and marketing strategies. Jeeva Productions worked with
mission-driven companies, nonprofits, and small businesses to help them amplify
their messages and achieve their goals. Through integrated marketing campaigns,
Pradeepa increased awareness and engagement for a variety of organizations
dedicated to social impact.
Championing Social Impact Campaigns
Under her leadership, Jeeva Productions executed social
impact campaigns for several prominent organizations, including The National
Campaign to Prevent Teen and Unplanned Pregnancy and Legacy for Health. These
campaigns focused on raising awareness, encouraging participation, and driving
change. Pradeepa’s ability to craft compelling campaigns allowed her to engage
and influence the public on important social issues.
Expanding Digital Presence for Social Causes
Pradeepa’s expertise extended to the digital realm, where
she worked to enhance the online presence of organizations by partnering with
key talent and utilizing various digital channels. Her campaigns reached highly
targeted audiences, allowing her to raise awareness and create meaningful
impact on a larger scale. The digital strategies she developed not only
promoted campaigns but also helped organizations reach more people through
social media and online content distribution.
Launching MOGO Animation Studio
Pradeepa's career took a new turn when she launched MOGO
Studios, Sri Lanka’s first full-featured animation studio. This initiative was
close to her heart, as it aimed to create local animated content while
providing opportunities for young creative talent in Sri Lanka. By using
state-of-the-art technology and innovative storytelling techniques, MOGO
Studios has already begun producing some of Sri Lanka’s first animated films,
helping to put the country on the map for animation.
Consulting for Mogo Studios and TV Derana
In addition to leading MOGO Studios, Pradeepa provided
consulting services for TV Derana, one of Sri Lanka's largest media companies.
She helped launch the MOGO Animation Studio, guiding the team through story
development, hiring processes, and the implementation of animation pipelines.
Pradeepa also contributed to the digital strategy for Derana’s various
properties, ensuring that content produced under the brand resonated with its
audiences.
Driving Youth Empowerment in Africa
Pradeepa’s work has taken her to Africa, where she led a
youth empowerment initiative for Planned Parenthood Global. In Burkina Faso,
she recruited and trained 100 young people, aged 17 to 24, in various aspects
of media production and marketing. This initiative, known as the Billi Now Now!
campaign, successfully engaged over 6,000 youth within six months, giving them
the tools and knowledge to advocate for their sexual and reproductive rights.
Global Fellow at Acumen
In recognition of her accomplishments, Pradeepa was selected
as an Acumen Global Fellow in 2016, an honor that placed her among 12
outstanding leaders chosen from over 1,500 applicants worldwide. This
experience further honed her leadership skills and deepened her commitment to
creating positive change. As part of Acumen, Pradeepa developed content and
media strategies for social impact initiatives across the globe, particularly
in underrepresented communities.
Diverse Experience Across Continents
Pradeepa’s professional journey has taken her to several
countries, including Sri Lanka, the USA, India, Timor-Leste, Nepal, Bangladesh,
and many African nations such as Uganda, Kenya, Senegal, and Ghana. She has
worked with diverse communities, understanding their unique challenges and
creating tailored media strategies to support their causes. This extensive
international experience has shaped her perspective on global social issues and
provided her with the tools to address them effectively.
Biography of Pradeepa Jeeva: VP of Global Fund for Women -Entrepreneur/Brand & Culture/startup/age/net worth/Fund for Women story/Pradeepa Jeeva
Empowering Youth through Media and Technology
Pradeepa’s passion lies in using media and technology to
empower disenfranchised communities, especially youth. She believes in
providing young people with sustainable opportunities to learn, grow, and make
a difference. By developing media education workshops, training programs, and
digital content, Pradeepa ensures that youth in underserved communities have
the skills and resources to impact change in their societies.
Making an Impact in the Digital Age
In today’s digital world, Pradeepa understands the
importance of using new media to advocate for social causes. She has
successfully used social media platforms, digital campaigns, and online content
creation to drive engagement and increase awareness for a variety of causes.
Whether promoting health initiatives, women’s rights, or youth empowerment,
Pradeepa leverages the power of technology to amplify her message and reach
global audiences.
Collaborating with International Organizations
Throughout her career, Pradeepa has collaborated with
renowned organizations such as the International Republican Institute,
Bedsider.org, ViiV Healthcare, and Planned Parenthood. These partnerships have
allowed her to make a meaningful impact on global issues, including sexual and
reproductive health, leadership training, and healthcare access for vulnerable
communities. Her collaborative approach has led to the creation of numerous
initiatives that continue to make a difference today.
The Road Ahead for Pradeepa Jeeva
As she continues her work at the Global Fund for Women and
MOGO Studios, Pradeepa is excited about the future and the possibilities it
holds. Her dedication to creating a positive social impact through media,
technology, and leadership will continue to drive her work. Whether working
with young people in Africa or empowering women across the globe, Pradeepa’s
passion for social change remains at the heart of everything she does.
Timeline for story
University of Minnesota - Studied International Relations,
gaining a global perspective.
CEO of Jeeva Productions (Over 11 years) - Led creative
media and marketing strategies for mission-driven organizations.
Global Fund for Women (Current) - Vice President of Brand
& Culture, advancing gender equality and women's rights.
MOGO Animation Studio Launch - Founded Sri Lanka’s first
full-featured animation studio.
Consulting for TV Derana - Guided story development and
digital strategy at Sri Lanka's top media company.
Youth Empowerment in Africa - Led the Billi Now Now!
campaign in Burkina Faso, empowering 6,000+ youth.
Acumen Global Fellow (2016) - Selected for leadership
excellence, developing media strategies for social impact.
Global Experience - Worked in countries like Sri Lanka, USA,
India, and across Africa, supporting social causes.
Collaborations with International Organizations - Worked
with Planned Parenthood, ViiV Healthcare, and others to address global health
issues.
