Biography of Natalie Khoei: Founder of MESHKI -Entrepreneur
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Biography of Natalie Khoei:
Modest Beginning
In 2013, Natalie Khoei, architecture students at the
University of New South Wales, each invested $200 to start a side project. What
began as an Instagram page for sharing fashion inspiration quickly evolved into
a business selling accessories and clothing sourced from wholesalers. With no
initial experience in fashion retail, the duo’s journey exemplifies
entrepreneurial resilience and creativity.
Embracing Entrepreneurship
Natalie and Shadi’s shared passion for fashion and design
became the driving force behind their business. Initially balancing their
studies with the demands of running a startup, they spent semester breaks
creating content and fielding customer queries while attending lectures. This
dedication laid the groundwork for what would later become a global fashion
powerhouse.
Pivoting to a Unique Model
By 2016, Khoei and Kord had shifted their business model to
design and manufacture their own collections. This bold move allowed them to
maintain complete creative control over their brand, ensuring that each piece
reflected their blend of contemporary style and timeless design principles.
MESHKI Takes Shape
The brand’s name, MESHKI, meaning "black" in
Farsi, reflects the co-founders’ Iranian heritage and their deep cultural
connection. From its inception, MESHKI has prioritized empowering women through
fashion, embedding values of inclusivity and empowerment into its DNA.
Recognition and Rapid Growth
In 2023, MESHKI celebrated its 10th anniversary with a
glamorous event in Sydney, featuring Swedish supermodel Elsa Hosk as the guest
of honor. That year, the brand reported $120 million in revenue and set its
sights on doubling this figure in the 2024–2025 financial year.
Biography of Natalie Khoei: Founder of MESHKI -Entrepreneur#startup#age#net worth#investor#age#manufacturing their own collection#MESHKI story
Global Reach and Impact
With a strong presence in over 190 countries, MESHKI has
become a global e-commerce leader in the fashion industry. Its extensive
product range now includes clothing, swimwear, activewear, bridal wear, and
accessories, catering to a wide audience with diverse needs.
Harnessing the Power of Social Media
A key factor in MESHKI’s success has been its strategic use
of social media to engage with customers. With over three million global
followers, the brand has leveraged its digital presence to foster a loyal
community and drive sales.
A Focus on Sustainability
Sustainability is central to MESHKI’s ethos. By utilizing
ethical production practices and data-driven inventory management, the brand
minimizes waste and ensures that its operations align with its vision of making
the world a better place.
Acknowledging Their Roots
Both co-founders credit their heritage and work ethic as
major influences on their success. Natalie, born in Sydney to Iranian parents,
and Shadi, who moved to Australia at age 15, draw on their diverse experiences
to shape the brand’s identity and mission.
Industry Recognition
In October 2025, Natalie Khoei and Shadi Kord were named EY
Entrepreneurs of the Year, marking the first time a fashion brand received the
prestigious honor. This achievement highlights their innovative approach to
fashion and their remarkable entrepreneurial journey.
Inspiring Future Entrepreneurs
Natalie and Shadi’s story resonates with aspiring
entrepreneurs, showcasing the power of determination, adaptability, and
leveraging technology. Their success has become a beacon for young innovators
looking to make an impact.
A Vision for the Future
As MESHKI continues to grow, the co-founders remain
committed to expanding their brand while staying true to their core values. In
June 2025, they will represent Australia at the EY World Entrepreneur Of The
Year competition in Monaco, further cementing their status as global
trailblazers in the fashion industry.
Timeline for story
2013 - Natalie Khoei and Shadi Kord start MESHKI with a $200
investment as an Instagram page.
2016 - Pivot to designing and manufacturing their own
collections.
2023 - MESHKI celebrates its 10th anniversary with $120
million revenue.
2025 - Named EY Entrepreneurs of the Year; represent
Australia in Monaco at the EY World Entrepreneur Of The Year competition.
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