Biography of Lysandra Fraser: Co-founder of al.ive body -Entrepreneur

Biography of Lysandra Fraser: Co-founder of al.ive body -Entrepreneur

Biography of Lysandra Fraser: 

Vision Born from Design

Lysandra Fraser, co-founder of al.ive body, combined her passion for design with her entrepreneurial spirit to redefine the personal and home care industry. Along with her twin sister, Alisa Fraser, Lysandra noticed a gap in the market for products that seamlessly blended aesthetics and functionality. Their background in interior design and their experience as winners of The Block gave them the insight to create a brand that not only elevated home spaces but also resonated with consumers looking for sustainable, stylish solutions.

Bridging a Market Gap

The idea for al.ive body stemmed from the sisters’ frustration in finding bathroom and kitchen products that complemented their beautifully designed interiors. While many brands focused either on style or ingredient purity, very few achieved excellence in both. This realization sparked the creation of a brand that would address both needs with equal focus, marking the beginning of an inspiring journey.

Pioneers in Innovative Design

From the outset, al.ive body embraced innovation and forward-thinking design. The brand’s iconic interlocking bottles, bespoke trays, and thoughtfully curated color palettes have become hallmarks of its identity. By merging functionality with beauty, Lysandra and Alisa have positioned al.ive body at the forefront of industry trends, continuously pushing boundaries to meet customer demands.

Biography of Lysandra Fraser: Co-founder of al.ive body -Entrepreneur #startup#age#net worth#al.ive body story#personal and home care industry#investor

A Bold Launch Amid Challenges

Launched in March 2020, just as the COVID-19 pandemic began impacting Australia, al.ive body faced an uncertain market. Despite this, the brand rapidly established itself through partnerships with independent homewares retailers and a growing e-commerce presence. Starting with hand and body washes, their product line has since expanded to include hair care, home fragrance, baby care, and even premium kitchen cleaning products.

Sustainability as a Core Value

For al.ive body, sustainability is not just a concept but a commitment. Every product is designed with long-term use in mind, supported by refill pouches that reduce plastic use by 85%. This conscious approach aligns with their mission to protect the planet while delivering exceptional products to customers.

Pure Formulations for Ethical Living

The brand prides itself on using naturally derived ingredients like essential oils and botanical extracts. Ethically manufactured in Australia, al.ive body ensures its products are cruelty-free, vegan, and free from harmful additives such as palm oil. Their formulations are as clean as their design, reflecting their dedication to ethical practices.

Elevating Everyday Living

Lysandra and Alisa believe that well-designed surroundings enhance everyday life. With this ethos, al.ive body transforms ordinary routines into moments of joy. Their products aim to add elegance and functionality to daily spaces, turning homes into sanctuaries where beauty meets practicality.

From Interiors to Essentials

The sisters’ journey from interior designers to successful entrepreneurs has been marked by a focus on form and function. The transition from creating bespoke interiors to crafting personal care products was driven by the same philosophy: that good design should be accessible, purposeful, and sustainable.

Rapid Growth and Recognition

Since its inception, al.ive body has experienced remarkable growth. With 50 product lines, over 750 stockists, and a projected $22 million turnover in 2024, the brand has cemented its place as a leader in its industry. Its rapid rise is a testament to Lysandra and Alisa’s vision and determination.

Lessons from Challenges

Like any entrepreneurial journey, al.ive body has faced its share of challenges. From relocating warehouses to navigating the complexities of business forecasting, the sisters have learned valuable lessons. Their ability to adapt, innovate, and make decisions collaboratively has been key to their success.

A Brand for the Future

Under Lysandra and Alisa’s leadership, al.ive body continues to inspire with its commitment to sustainability, design excellence, and innovation. Their journey, from The Block champions to founders of a thriving brand, reflects their belief in turning routines into rituals and spaces into havens of style and sustainability.

Timeline for story

2013 - Lysandra Fraser wins The Block with twin sister Alisa.

2020 - Launch of al.ive body during the COVID-19 pandemic.

2024 - al.ive body projected to achieve $22 million turnover with 750+ stockists.

Biography of Lysandra Fraser: Co-founder of al.ive body -Entrepreneur #startup#age#net worth#al.ive body story#personal and home care industry#investor