Biography of Johanna Baare: Founder and COO of Traceless -Entrepreneur
Biography of Johanna Baare
Visionary Duo Behind Traceless
Johanna Baare, the dynamic co-founders of Traceless, a
groundbreaking circular bioeconomy startup based in Hamburg, Germany. Together,
they are reshaping the future of materials with a mission to combat plastic
pollution by offering a sustainable, eco-friendly alternative to conventional
plastics. Johanna brings a wealth of business and strategy expertise to the
table, while Anne’s innovative scientific approach powers Traceless'
revolutionary materials.
A Startup Born from Necessity
Traceless was created to address one of the world's most
pressing environmental challenges: the overwhelming amount of plastic waste
polluting our planet. Nearly 85% of all plastics ever produced still sit in
landfills or contaminate our oceans. Traceless offers a unique
solution—materials derived from food production residues that are biobased,
home compostable, plastic-free, and competitively priced.
Pioneering Sustainable Materials
The patented Traceless technology transforms agricultural
by-products into advanced materials with properties comparable to plastics.
These materials are circular by nature, causing no harm to the environment and
eliminating the trade-off between sustainability, health, and affordability.
This innovation positions Traceless as a leader in sustainable materials.
Johanna’s Journey to Entrepreneurship
Johanna Baare’s career has been built on driving
transformation and scaling businesses. With a background as COO of a social
impact startup and a senior manager in an international consulting firm, she
brings deep expertise in business design, strategy development, and operational
excellence. Her entrepreneurial spirit has been key to Traceless’ success.
Anne’s Revolutionary Vision
As the inventor of Traceless’ technology, Anne Lamp is the
scientific force behind the company. With a PhD in Process Engineering, four
patents to her name, and a commitment to sustainable solutions, Anne blends
technical expertise with a visionary outlook. She is determined to
revolutionize material science to create a more sustainable future.
Biography of Johanna Baare: Founder and COO of Traceless -Entrepreneur#plastic pollution with sustainable materials#startup#age#net worth#investor#
A Complementary Partnership
Johanna and Anne’s partnership is built on a shared goal of
creating a greener planet. Anne focuses on innovation and technical
advancements, while Johanna leads strategic growth, commercialization, and
operational excellence. Together, they have created a business model that is as
strong as their materials.
Traceless Materials: Designed for Nature
The materials produced by Traceless are a game-changer. They
degrade completely in the natural environment without leaving harmful
microplastics behind. From packaging to single-use items, these materials can
replace plastics in numerous applications, offering a guilt-free alternative
for industries and consumers.
Johanna’s Global MBA Experience
Johanna’s educational background reflects her passion for
innovation and entrepreneurship. She graduated in the top 10% of her class from
IE Business School’s Global MBA program, focusing on transformation and
disruption. This international experience laid the foundation for her ability
to scale early-stage ventures.
Anne’s Commitment to Sustainability
Anne’s expertise extends beyond the lab. She is a recognized
expert in life-cycle assessments and a founding member of Hamburg’s
Cradle-to-Cradle NGO group. Her dedication to sustainability has been
instrumental in building Traceless into a company that embodies environmental
responsibility.
A Track Record of Scaling Ventures
Before co-founding Traceless, Johanna expanded the German
market revenue for her previous company by 346% and grew its team from 12 to
100 employees. Her proven ability to scale businesses has been invaluable in
accelerating Traceless' growth and impact.
Public Speaker and Advocate
Johanna is also an accomplished public speaker and advocate
for change management. Her expertise in strategy transformation and
implementation has made her a sought-after voice in the entrepreneurial and
sustainability sectors.
The Impact of Traceless
Since its founding in 2020, Traceless has become a beacon of
hope in the fight against plastic pollution. Its materials have gained
recognition for their ability to seamlessly integrate into existing production
processes while reducing environmental impact.
Driving Policy and Innovation
Johanna also serves as a member of the advisory board for
the German Federal Ministry for Economics and Climate Action, where she
contributes to discussions on digital transformation and sustainability. This
role ensures Traceless remains at the forefront of policy-driven innovation.
A Circular Economy in Action
Traceless operates on the principles of a circular economy,
ensuring that its materials are not only sustainable but also part of a
regenerative system. By utilizing agricultural residues, the company reduces
waste while creating products that naturally reintegrate into the environment.
A Sustainable Future with Traceless
Johanna and Anne’s work at Traceless represents the future
of eco-friendly materials. Their journey from idea to impact demonstrates how
entrepreneurship, science, and determination can tackle global challenges.
Together, they are proving that innovation designed for nature can truly make a
difference.
Timeline for story
2020 - Traceless founded to combat plastic pollution with
sustainable materials.
2020 - Anne Lamp invents and patents Traceless’ biobased
material technology.
2021 - Traceless gains recognition for seamless integration
into production processes.
2022 - Johanna Baare joins the advisory board of the German
Federal Ministry for Economics and Climate Action.
Present - Traceless drives innovation in circular bioeconomy
and eco-friendly materials.
