Biography of Hifnaz Jiffrey: Founder of MHC Group, AFI Corp & Barcode -Entrepreneur
Journey of Hifnaz Jiffrey: A Visionary Leader and Innovator
Early Life and Education
Hifnaz Jiffrey's journey is rooted in a commitment to
continuous learning and growth. Armed with a Master of Business Administration
(MBA) from Asia e University (2020-2022), he deepened his knowledge in
innovation and entrepreneurship through the prestigious MIT Innovation &
Entrepreneurship Bootcamp in 2019. This selective program admitted only 61
participants from 800 applicants, equipping them with cutting-edge tools to
create sustainable ventures and lead transformative change.
The Advent of Leadership at MHC Group
As the Group CEO of MHC Group since November 2022, Hifnaz
leads a diverse portfolio of businesses. The conglomerate spans industries such
as travel, spas, resort supplies, and cybersecurity, with its flagship brand,
Maldives Legend, being a key player in the liveaboard sector. Hifnaz focuses on
transformative restructuring and streamlining operations to maximize efficiency
and profitability.
Launching Maldivetech: A Tech Frontier
Under his guidance, MHC Group launched Maldivetech in 2024,
a cybersecurity arm that exemplifies innovation. This move underscores the
Group’s commitment to staying ahead in technology while addressing critical
market needs for digital safety.
Growth Leadership at AFI Corp
Hifnaz has been serving as Chief Growth Officer at AFI Corp
since November 2020. A sister concern of De Lune IT, AFI Corp connects Sri
Lankan talent with global companies, fostering remote work and professional
growth. Hifnaz played a pivotal role in establishing its staff augmentation
vertical and expanding its services into mental health.
Entrepreneurial Success with Barcode
In 2011, Hifnaz founded Barcode, a thriving men’s fashion
retail store in Colombo, Sri Lanka. The brand’s sustainable model has driven
its steady growth over more than a decade, proving his ability to nurture
ventures in competitive industries.
Transforming De Lune IT
From 2020 to 2023, Hifnaz served as Chief Growth Officer at
De Lune IT, a multi-tier organization recognized by Inc. Magazine as one of the
fastest-growing private companies in the U.S. He contributed to its growth by
driving business development across IT, energy, healthcare, and agribusiness.
Biography of Hifnaz Jiffrey: Founder of MHC Group, AFI Corp & Barcode# entrepreneur#startup#cybersecurity#Maldivetech story#Hifnaz Jiffrey story
Revolutionizing Hospitality with Yoho Sri Lanka
As Co-Founder and CEO of Yoho Sri Lanka from 2019 to 2020,
Hifnaz led the creation of a tech-enabled hospitality brand. His leadership saw
the company’s valuation rise from $1 million to $6 million in just 10 months,
with hotel occupancies reaching 90%.
Diverse Expertise Across Industries
Hifnaz’s career spans manufacturing, retail, hospitality,
and technology. His expertise in corporate strategy, process optimization, and
fostering high-performance teams has driven revenue growth and operational
efficiency across sectors.
The Vision for MHC Group
MHC Group thrives under Hifnaz’s visionary leadership. The
conglomerate integrates tradition with innovation, managing entities such as
Maldives Holiday Collections, Tour Collections, and Foot Rest Spa. The Group’s
focus remains on delivering outstanding products and services while exploring
new business horizons.
A Collaborative Mindset
Hifnaz believes in the power of teamwork and collaboration.
His ability to align diverse talents and build cohesive teams has been pivotal
in achieving ambitious goals, whether in hospitality, technology, or retail.
Passion for Emerging Trends
Navigating dynamic market landscapes, Hifnaz stays ahead of
trends and leverages emerging opportunities. His strategic vision has not only
driven profitability but also set benchmarks for innovation and customer
satisfaction.
Personal Pursuits and Hobbies
Beyond his professional accomplishments, Hifnaz is a tech
enthusiast, an aspiring chef, and a scuba diver. These personal passions
reflect his diverse interests and commitment to personal growth alongside
professional excellence.
A Legacy of Excellence
Hifnaz Jiffrey’s journey is a testament to his
transformative leadership and entrepreneurial acumen. Whether redefining
business standards at MHC Group, fostering innovation at AFI Corp, or
championing sustainable ventures, his story inspires collaboration, growth, and
a relentless pursuit of success.
Timeline for story
2011: Founded Barcode, a men’s fashion retail store in
Colombo, Sri Lanka.
2019: Completed MIT Innovation & Entrepreneurship
Bootcamp.
2019–2020: Co-founded and led Yoho Sri Lanka, boosting
valuation and hotel occupancy.
2020: Joined De Lune IT as Chief Growth Officer, driving
business development.
2020–2022: Earned MBA from Asia e University.
November 2020: Became Chief Growth Officer at AFI Corp,
expanding its services.
2022: Left De Lune IT after three years of impactful
leadership.
November 2022: Appointed Group CEO of MHC Group.
2024: Launched Maldivetech, a cybersecurity arm under MHC
Group.
