Biography of Connie Lo: Co-founder and CEO of Three Ships Beauty -Entrepreneur
Biography of Connie Lo:
Early Life and Education
Connie Lo, the co-founder of Three Ships Beauty, had an
entrepreneurial spirit from a young age, influenced by her father, who ran his
own business. With a strong foundation in commerce, she pursued a graduate
diploma in Accounting from Queen’s University, where she excelled, graduating
with a remarkable GPA of 3.94 out of 4.3. Lo’s educational background also
included a certification in Growth Marketing from Growclass in 2019, where she
learned essential marketing skills like SEO, conversion copywriting, Google
Analytics, and more, laying the foundation for her entrepreneurial journey.
Starting Three Ships Beauty
While working full-time, Connie Lo and her business partner,
Laura Burget, decided to turn their passion for skincare into a business. They
initially started Three Ships Beauty as a side hustle in 2016, pooling their
savings to purchase natural ingredients like coconut oil and essential oils.
Testing their formulations in Lo’s apartment kitchen, they began creating
products that would later change the face of the beauty industry. Their first
product was a line of makeup removers, marking the beginning of their brand’s
journey.
The Birth of a Mission
Lo and Burget’s mission was clear from the start: they
wanted to create skincare products that were not only effective and affordable
but also natural and transparent. Both women were frustrated by the lack of
honest beauty products that delivered real results. With a passion for clean
beauty, they aimed to offer consumers an alternative to the chemically laden
products on the market, focusing on high-quality, plant-derived ingredients.
Challenges in the Early Days
The early days of Three Ships Beauty were full of
challenges. Lo and Burget were balancing their full-time jobs while growing
their business, a task that required dedication and perseverance. They faced
the typical struggles of starting a business, such as limited resources, a lack
of brand recognition, and the constant need to innovate. Despite these hurdles,
their commitment to their mission and the belief in their product kept them
pushing forward.
The Growth of Three Ships Beauty
As time passed, Three Ships Beauty began to gain traction in
the beauty industry. The brand’s dedication to creating clean, effective, and
eco-friendly products quickly resonated with consumers. Their commitment to
transparency and sustainability, using ingredients that were plant-based and
packaging that was 100% recyclable, set them apart from many other beauty
brands. Their hero products, such as the Skin Hero Bio-Retinol Serum and Dew
Drops Serum, became bestsellers, achieving multiple sell-outs.
Biography of Connie Lo: Co-founder and CEO of Three Ships Beauty -Entrepreneur#makeup remover#startup#age#net worth#Three Ships Beauty story
Awards and Recognition
In 2020, Lo’s hard work was recognized when she was named a
finalist for the prestigious RBC Canadian Women Entrepreneur Award. This
recognition was a testament to the impact that Three Ships Beauty was having in
the industry. The brand’s innovative approach and success story became an
inspiration for many aspiring entrepreneurs, especially women looking to make
their mark in business.
Scaling the Business
With the brand’s growing popularity, Three Ships Beauty
expanded its reach across North America. The company’s products were sold in
over 1,000 retailers, making clean beauty more accessible to the masses. Lo and
Burget’s vision was being realized as the company continued to scale and spread
its message of sustainability, innovation, and transparency in the beauty
industry.
Emphasis on Sustainability
Sustainability was at the heart of Three Ships Beauty’s
operations. The company prioritized upcycled ingredients and cutting-edge
packaging solutions that minimized environmental impact. By combining beauty
with sustainability, the brand set a new standard for eco-friendly beauty
products. This commitment to the planet resonated with consumers who were
increasingly concerned about the environmental footprint of the products they
used.
Her Role at Kimberly-Clark
Before embarking on her entrepreneurial journey, Lo worked
as an account manager at Kimberly-Clark, where she gained valuable experience
in managing accounts and executing promotional campaigns. Her role involved
handling multimillion-dollar accounts, and her efforts led to significant
growth for the company. Lo’s time at Kimberly-Clark gave her the skills and
insights that would later prove invaluable in her business ventures.
Core Philosophy
Lo believes that passion is the key to success, and that
passion is built through confidence, repetition, and the pursuit of curiosity.
She encourages people to explore what excites them, as it can lead to a deep
passion that drives personal and professional growth. This philosophy has been
integral to her leadership style and the ethos of Three Ships Beauty, where she
promotes a culture of curiosity, innovation, and continuous improvement.
Innovative Marketing Approach
Through her Growth Marketing certification and hands-on
experience, Lo learned to adopt a growth and experimentation mindset, which she
applied to her business. Three Ships Beauty’s marketing strategy included
innovative campaigns across social media, Google ads, and email marketing, all
designed to engage customers and spread the brand’s message. This strategic
approach helped Three Ships build a loyal following and scale quickly in a
competitive market.
A Vision for the Future
Lo’s vision for Three Ships Beauty goes beyond just creating
skincare products. She is committed to leading the movement toward a more
sustainable and transparent beauty industry, where consumers can trust the
ingredients in the products they use. By blending effective skincare with
eco-consciousness, Lo hopes to continue expanding Three Ships Beauty’s reach,
educating consumers about the importance of clean beauty, and inspiring others
to build businesses that prioritize sustainability and ethical practices.
Timeline for story
1990s: Connie Lo grows up with an entrepreneurial influence
from her father.
2010: Lo graduates with a Graduate Diploma in Accounting
from Queen’s University.
2019: Lo completes Growth Marketing certification from
Growclass.
2016: Connie Lo and Laura Burget co-found Three Ships Beauty
as a side hustle.
2016: They begin testing formulations and creating their
first product, makeup removers.
2020: Lo is named a finalist for the RBC Canadian Women
Entrepreneur Award.
2020: Three Ships Beauty achieves recognition for its clean,
sustainable products.
2023: Three Ships Beauty expands its presence in over 1,000
retailers across North America.
Future: Lo envisions a more sustainable, transparent beauty
industry, further growing Three Ships Beauty.
