Biography of Charitha Rasaputra: Founder of Chapzi & Co. -Entrepreneur
Biography of Charitha Rasaputra:
Early Academic Foundations in Business and Multimedia Design
Charitha Rasaputra's academic journey began with a strong
foundation in multimedia and business management. After completing her studies
in Interactive and Multimedia Design at Limkokwing University of Creative
Technology in Malaysia, she earned a Certificate of Excellence for her
contributions to industry projects. She then pursued further education at The
Manchester Metropolitan University, where she obtained a degree in Business
Management. During her time there, Charitha conducted research on "Green
Consumerism in Singapore," which later got published, showcasing her
commitment to sustainability.
Venturing into Entrepreneurship with Chapzi & Co.
Charitha co-founded Chapzi & Co. (Pvt) Ltd. in 2015, an
innovative company specializing in immersive outdoor advertising. This business
focuses on three-wheeler advertising, which provides a unique platform for
brands to maximize their visibility and engage effectively with their target
audiences. Under Charitha's leadership, Chapzi has gained recognition for its
creative approach to advertising, making it a notable player in Sri Lanka’s
advertising industry.
Diverse Experience Across Industries
Before diving into entrepreneurship, Charitha accumulated valuable work experience across several industries. She worked as a Business Development Manager at Websirs, a digital agency in Kuala Lumpur, where she helped clients with bespoke web solutions, online marketing strategies, and e-commerce solutions. This role helped her understand the dynamic nature of the digital space, enhancing her ability to innovate and offer tailored services in her future ventures.
Biography of Charitha Rasaputra: Founder of Chapzi & Co. -Entrepreneur #immersive outdoor advertising#startup#Charitha Rasaputra#age#net worth
Digital Strategy at Websirs
At Websirs, Charitha honed her skills in developing online
marketing strategies, designing websites, and providing social media marketing
services. She was part of a team that went beyond traditional approaches, using
data-driven strategies to measure ROI and maximize digital marketing efforts
for clients. The agency’s services, which included search engine optimization
and mobile application development, gave Charitha a holistic understanding of
digital marketing and its impact on businesses.
Building Business Acumen at Worldwide Aquariums Lanka
Before her venture into the digital world, Charitha worked
at Worldwide Aquariums Lanka (Pvt) Ltd., where she served as an Assistant
Marketing Manager. There, she managed a key exhibition stall at the ‘Aquarama
2011,’ an international ornamental fish exhibition, and successfully supervised
a team of employees. Charitha's business acumen came to the forefront when she
spearheaded strategic partnerships that led to a 15% revenue increase through
new sales.
Strengthening Operational Efficiency
In her role at Worldwide Aquariums, Charitha demonstrated
leadership and operational efficiency. She was instrumental in implementing a
packing automation system, which improved order execution accuracy, reduced
labor costs, and increased revenue by 10%. Her ability to balance operational
efficiency with strategic partnerships proved essential in driving the
company’s growth during her tenure.
Gaining Early Event Planning Experience
Charitha’s career began with an internship at Lanka
Exhibition and Conference Services (Pvt) Ltd. As a Project Executive Intern,
she contributed to the planning and execution of the ‘Adyapana 2008’ education
exhibition. This experience allowed her to develop organizational and
coordination skills, which would later be valuable in managing her own business
ventures.
Vision for Advertising Innovation
At Chapzi & Co., Charitha’s passion for innovation led
to the development of a unique advertising model focused on three-wheeler
branding. This creative and immersive form of outdoor advertising has helped
Chapzi create a lasting impact on brands across Sri Lanka. The company’s niche
approach enables clients to stand out in a crowded market, offering them a new
way to engage with their customers.
Dedication to Sustainability
Charitha's journey has been influenced by her dedication to
sustainability, which stems from her research on green consumerism and her
business ventures. She continues to champion environmentally friendly
practices, integrating them into her entrepreneurial endeavors. Her work aims
to reduce the environmental footprint of traditional advertising and promote
sustainable practices in business.
Future Aspirations and Growth
Charitha’s entrepreneurial spirit and diverse skill set
continue to fuel her growth. As the co-founder of Chapzi & Co., she is
paving the way for future innovation in the advertising industry. With a clear
focus on sustainability and digital growth, Charitha is determined to continue
her journey as a business leader, empowering brands and creating lasting
impacts in both the digital and advertising worlds.
Timeline for story
2008: Completed internship at Lanka Exhibition and
Conference Services, gaining event planning experience.
2011: Worked as Assistant Marketing Manager at Worldwide
Aquariums Lanka, driving revenue growth and efficiency.
2015: Co-founded Chapzi & Co., specializing in immersive
outdoor advertising.
2015: Completed degree in Business Management at The
Manchester Metropolitan University, publishing research on green consumerism.
