Biography of Barb de Corti: Founder of ENJO Australia -Entrepreneur
From Humble Beginnings: Barb’s Early Life
Barb de Corti was born and raised on a farm in a small
village in Austria, where she was the oldest of eight children. Growing up in a
large family meant lots of responsibilities, and Barb often found herself
frustrated by the constant chores and babysitting. Her parents, hardworking and
generous, set a great example of dedication. Despite the struggles, Barb’s
childhood was filled with love, laughter, and a deep sense of belonging.
However, early on, she noticed that money was tight, and sometimes they couldn’t
afford things like school excursions.
A Turning Point: Becoming a Debt Collector
At just eight years old, Barb decided she had had enough of
the financial struggles her family faced. Determined to make a change, she took
the initiative and started collecting debts for her family. She asked her
mother for the list of customers who still owed money and, armed with her
determination, went door to door to collect the outstanding payments. This bold
move taught her a valuable lesson: if you want something, you have to ask for
it without feeling guilty.
Entrepreneurial Spirit and Work Ethic
Barb’s childhood taught her some key principles: if you want
something badly enough, you must work hard for it. She learned early on that
dreaming and talking about things weren’t enough—you have to take decisive
action. The work ethic instilled in her by her parents shaped the foundation of
her future, and she understood that success didn’t come without hard work and
perseverance.
The Birth of ENJO Australia
In 1994, Barb took a significant step in her career journey
when she brought ENJO to Australia. The inspiration behind this decision came
from her personal experience while staying in Austria, where her son, Mark,
didn’t suffer from asthma attacks due to the chemical-free environment. This
realization led Barb to pursue ENJO’s cleaning products, which were free of
harsh chemicals, and offer a healthier alternative for homes in Australia.
Building ENJO from Scratch
Barb’s journey with ENJO wasn’t an easy one. Starting from
humble beginnings, operating out of her garage in Perth, she built the brand
from the ground up. Despite the challenges, Barb’s passion for sustainable,
chemical-free cleaning and her vision for a healthier way of living kept her
moving forward. Over time, ENJO Australia grew to become one of the most
recognizable brands in the country, known for its innovative cleaning
solutions.
Empowering Women
through Business
One of the key aspects of ENJO’s success was its business
model, which allowed women to run their own businesses. Barb was passionate
about giving women the opportunity to earn a good income while maintaining
flexibility in their lives. ENJO’s model allowed these women to work on their
own terms, enabling them to balance their professional and personal lives while
achieving business success.
Biography of Barb de Corti: Founder of ENJO Australia -Entrepreneur/sustainable skincare range#startup#ENJO Australia story#Barb de Corti story
A Mindful Approach to Cleaning
As the CEO of ENJO Australia, Barb’s mission was to promote
a modern and mindful approach to cleaning. ENJO became a leader in fiber
technology and chemical-free cleaning, and its products were more relevant than
ever in a world that was increasingly focused on sustainability. Barb’s drive
to create long-lasting change for both the planet and people’s health through
eco-friendly cleaning solutions resonated with many Australians.
Introducing Santé by ENJO
In 2016, Barb expanded the ENJO brand by launching Santé by
ENJO, a skincare range designed to promote sustainable, earth-loving choices.
This was a natural extension of ENJO’s philosophy, as Barb aimed to redefine
skincare routines and offer products that were good for both individuals and
the planet. Santé by ENJO reflected Barb’s commitment to sustainability in all
areas of life, not just cleaning.
The Role of Family in Barb’s Journey
Family has always played a central role in Barb’s journey.
Her son, Mark, was the reason she first brought ENJO to Australia, and he
continues to be a driving force behind her passion for healthier living. Barb’s
role as a mother is one she holds dear, and she wanted to create a business
that would allow her to spend time with her family, particularly during her
son’s formative years. This sense of balance is something Barb has carried with
her throughout her career.
Becoming a Grandmother and Gaining New Perspective
In recent years, Barb has become a grandmother to twins,
Grace and Georgia. This experience has had a profound impact on her
perspective, particularly when it comes to the future of the planet. Barb is
more committed than ever to leaving a healthy, sustainable world behind for
future generations. Spending time with her grandchildren, seeing the world
through their eyes, has reminded her of the importance of a positive,
wonder-filled approach to life.
Leading ENJO with Purpose and Passion
Barb’s leadership style is hands-on and collaborative. As
the CEO of ENJO, she ensures that she’s involved in all aspects of the
business. She believes in the power of teamwork and values the contributions of
her senior team leaders, who play a key role in spreading the ENJO message.
Barb is passionate about mentoring these women, helping them grow as leaders,
and enabling them to achieve their dreams.
A Legacy of Sustainability and Health
Barb’s journey with ENJO has been about more than just
building a successful business—it’s been about making a difference in people’s
lives. Her commitment to sustainability, healthy living, and empowering women
has defined her career. With 30 years of business experience, Barb is proud to
have created a lasting impact through ENJO, helping over one million
Australians improve their homes and health. Today, she remains as dedicated as
ever to her mission of promoting a healthier, more sustainable way of living.
Timeline for story
Early Life: Born in Austria, oldest of eight children,
raised on a farm.
Age 8: Starts collecting debts for her family, learning
determination.
1994: Brings ENJO to Australia, inspired by son's asthma
relief.
Early 1990s: Begins building ENJO Australia from her garage.
2016: Launches Santé by ENJO, a sustainable skincare range.
Recent Years: Becomes a grandmother, deepening commitment to
sustainability.
Today: Leads ENJO with a focus on sustainability and
empowering women.
