Biography of Alisa Fraser: Founder & CEO of al.ive body -Entrepreneur

Biography of Alisa Fraser: Founder & CEO of al.ive body -Entrepreneur

Biography of Alisa Fraser: 

From Law Enforcement to Design Stardom

Alisa Fraser’s journey from a police officer to a creative entrepreneur is one of transformation and inspiration. Before stepping into the limelight, she served in law enforcement for seven years, a role that instilled resilience and discipline. However, her passion for creativity eventually led her to a career in interior design alongside her twin sister, Lysandra Fraser.

Reality TV Triumph

The sisters gained national recognition in 2013 when they competed on Australia’s top renovation and design reality TV show, The Block. Their talent, innovative approach, and attention to detail helped them clinch victory. This achievement marked the beginning of their entrepreneurial journey, turning their love for design into a thriving business.

Establishing a Design Legacy

In 2014, Alisa and Lysandra launched Alisa & Lysandra Interiors, a bespoke design firm specializing in high-end residential and commercial projects. Their work became synonymous with a unique aesthetic that blends minimalism, luxury, and soft masculinity. The duo’s commitment to craftsmanship and their use of tactile materials set them apart in the competitive world of interior design.

Biography of Alisa Fraser: Founder & CEO of al.ive body -Entrepreneur #startup#age#net worth#premium personal and home care brand#investor#al.ive body

Creating Spaces with a Purpose

The sisters extended their influence through a series of web shows that showcased their design projects. These series highlighted their ability to transform spaces into serene sanctuaries, combining comfort with elegance. Their talent for storytelling through design earned them widespread acclaim and a loyal following.

The Birth of al.ive body

In 2020, Alisa and Lysandra ventured into a new domain with the launch of al.ive body, a premium personal and home care brand inspired by design and nature. They envisioned products that not only looked stunning but were also sustainable and effective. Despite launching during the challenging COVID-19 pandemic, their brand flourished.

A Design-Driven Philosophy

Alisa’s passion for combining form and function became the driving force behind al.ive body’s success. The brand’s signature interlocking bottles and bespoke trays reflect the sisters’ design sensibilities, while their commitment to ethical practices resonates with environmentally conscious consumers.

A Commitment to Sustainability

Al.ive body’s products are made with naturally derived ingredients and are free from palm oil, cruelty, and animal products. This dedication to sustainability has positioned the brand as a leader in eco-friendly personal care, aligning with global efforts to reduce environmental impact.

Rapid Growth and Expansion

The brand now boasts over 90 product lines across seven categories, catering to personal care, home fragrance, and cleaning needs. With a projected turnover of $30 million for FY25 and over 850 stockists across Australia and New Zealand, al.ive body has become a household name.

Recognition and Awards

Alisa’s entrepreneurial journey has been marked by numerous accolades, including being a finalist for the EY Entrepreneur of the Year and winning the "First Among Equals" Award in the InDaily 40 Under 40 Awards. These honors celebrate her innovation, resilience, and contribution to sustainable business practices.

An Entrepreneurial Spirit

The story of Alisa and Lysandra Fraser showcases their ability to pivot and adapt. From their beginnings in law enforcement to building a multifaceted business empire, their journey is a testament to determination, creativity, and a strong work ethic.

A Vision for the Future

Through al.ive body, Alisa Fraser continues to redefine personal care by blending beauty, functionality, and sustainability. Her serene home reflects her design philosophy, focusing on tranquility and comfort. Alisa’s work inspires others to dream big, create purposefully, and embrace innovation in every endeavor.

Timeline for story

2006 - Alisa Fraser begins career in law enforcement.

2013 - Wins The Block with sister Lysandra Fraser.

2014 - Launch of Alisa & Lysandra Interiors design firm.

2020 - Launch of al.ive body brand during COVID-19 pandemic.

2025 - Projected $30 million turnover for al.ive body.

Biography of Alisa Fraser: Founder & CEO of al.ive body -Entrepreneur #startup#age#net worth#premium personal and home care brand#investor#al.ive body