Story of Smart Screen Digital (SSD) company- Shark Tank Bangladesh- Entrepreneur
Story of Smart Screen Digital (SSD) company
Revolutionizing E-Waste Management Through Innovation
The entrepreneurs behind the company introduced their
groundbreaking idea of creating recycled digital screens, catering to the
increasing demand for cost-effective and durable technology. During their
pitch, they emphasized their screens' unique features, which include being
dustproof, shockproof, and water-resistant. They positioned their products as a
superior and eco-friendly alternative to Chinese imports, offering
affordability by being 40-50% cheaper. Seeking an investment of 30 lakhs for 7%
equity, the co-founders highlighted the immense potential of their innovation
in addressing environmental concerns.
Addressing the Global E-Waste Crisis
E-waste has become a pressing global issue, with millions of
tons generated annually. In Bangladesh alone, over 2,000 tons of waste
electronics are discarded each year, contributing to severe environmental
degradation. The co-founders identified this as an opportunity to create value
from waste. By collecting discarded televisions and other electronics, they
have developed a sustainable process to manufacture commercial-grade screens
that help mitigate the problem while promoting local production.
A Cost-Effective and Versatile Product Line
Their product range includes screens in four sizes—32, 43,
55, and 65 inches—priced between $600 and $1,000 (60,000 to 100,000 taka),
depending on features and dimensions. These versatile screens cater to various
commercial needs and are being expanded to include larger billboard displays.
By tapping into the advertising sector, the co-founders have created an
additional revenue stream. They offer advertisers the option to rent screens
for durations ranging from a week to 30 days, enabling businesses to access
innovative advertising solutions without heavy investments.
Enhancing Advertiser Engagement Through Technology
Understanding the need for data-driven decisions in
advertising, the team is working on integrating advanced analytics into their
screens. Features like QR codes and engagement metrics are being developed to
provide advertisers with actionable insights. This technological enhancement
will not only increase the screens' appeal to businesses but also solidify the
company’s position in the competitive outdoor advertising market.
Eco-Friendly Manufacturing and Local Sourcing
One of the company’s most significant achievements lies in
its commitment to sustainability. The tempered glass screens and product frames
are made entirely from recycled materials, sourced locally. Their production
facility, managed by a small but dedicated team of six people, handles both
manufacturing and software development. This localized approach not only
reduces costs but also creates employment opportunities, fostering economic
growth within the community.
Story of Smart Screen Digital (SSD) company- Shark Tank Bangladesh- Entrepreneur/age/net worth/startup/shark tank bangladesh/recycled digital screens
Early Successes and Export Potential
Despite being operational for just 18 months, the company
has made remarkable progress. They have sold 20 screens and rented out 10,
demonstrating the demand for their innovative solutions. Furthermore, they have
begun to expand beyond Bangladesh, securing an export order from Thailand,
signaling international interest in their eco-friendly technology. This
achievement reflects their potential to scale their operations globally.
Affordable Solutions for Small and Medium Enterprises
The affordability of their screens makes them an attractive
choice for small and medium enterprises (SMEs) that may not have the budget for
high-end advertising tools. By providing cost-effective, sustainable, and
technologically advanced products, the company has positioned itself as a key
player in empowering businesses to enhance their visibility without
compromising on quality or budget constraints.
Shaping the Future of Outdoor Advertising
The co-founders envision their screens becoming a staple of
outdoor advertising in Bangladesh. By strategically deploying screens across
streets and public spaces, they aim to transform the advertising landscape
while contributing to urban beautification. Their holistic approach includes
not only the sale and rental of screens but also offering content creation and
management services to support their clients comprehensively.
Recognition and Investor Interest
The innovative and environmentally conscious nature of the
business captured the attention of the sharks, resulting in multiple offers.
One notable offer included 30 lakhs for 15% equity, paired with advisory
support to enhance their advertising monetization strategies. The overwhelming
interest from investors underscored the potential of their business model and
its alignment with global sustainability goals.
Collaborative Growth for a Sustainable Future
After deliberation, the co-founders accepted a collaborative
offer, bringing several sharks on board to support their ambitious vision. This
partnership is set to propel the company towards scaling operations, advancing
technological capabilities, and expanding its global footprint. By promoting
sustainability and offering innovative advertising solutions, the co-founders
are paving the way for a greener and more connected world.
Timeline for "Revolutionizing E-Waste Management Through Innovation" Story:
Jan 1, 2023 - Co-founders launch the idea of creating
recycled digital screens.
Feb 20, 2023 - Company begins developing unique,
eco-friendly screens with dustproof, shockproof, and water-resistant features.
Mar 15, 2023 - The team pitches to investors, seeking 30
lakhs for 7% equity.
May 2023 - Company starts addressing e-waste by recycling
discarded electronics to manufacture screens.
Jun 2023 - Introduces product range of 32, 43, 55, and
65-inch screens, catering to commercial needs.
Jul 2023 - Starts renting screens to advertisers, creating a
new revenue stream.
Sep 2023 - Integrates analytics and engagement features like
QR codes into screens.
Oct 2023 - Establishes local production facility, sourcing
recycled materials and hiring a dedicated team.
Dec 2023 - Achieves early success with 20 screens sold and
10 rented out, expanding into Thailand.
Jan 2024 - Expands customer base by offering affordable
screens to small and medium enterprises.
Feb 2024 - Begins shaping the future of outdoor advertising
by deploying screens in public spaces.
Mar 2024 - Gains recognition from investors; multiple offers
received including 30 lakhs for 15% equity.
Apr 2024 - Co-founders accept collaborative offer from
investors to scale operations and expand globally.
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