Story of Femicare brand- Shark tank Bangladesh- Entrepreneur
Journey of Femicare brand
Introduction to the Business Pitch
The founder of the beauty and health clinic began their
pitch by introducing the growing demand for aesthetic treatments in Bangladesh.
They aimed to bring high-end services to the local market, including laser
treatments and other advanced aesthetic procedures, offering alternatives to
expensive imported treatments. Their vision was to open a clinic with a strong
focus on quality, offering treatments at affordable prices while using both
local and international products. The founder’s goal was to raise 30 lakh
Bangladeshi taka (LHS) in exchange for 5% equity in the company.
Clarifying the Business Model
The business model revolves around opening an aesthetic
clinic offering a range of treatments, including laser therapy, a popular
treatment in countries like Thailand and Singapore. The founder’s clinic would
cater to clients who are willing to spend a significant amount, but still,
their goal was to keep prices lower than international options. The founder
emphasized their confidence in the business’s success due to their experience
in the treatment industry, positioning their clinic as a competitive player.
Differentiation from Competitors
The pitch also focused on how the clinic would differentiate
itself from competitors. One key aspect was the pricing structure. While many
high-end clinics charge exorbitant prices, especially with imported equipment,
the founder planned to offer a similar quality service at a more affordable
rate. This would cater to people in Bangladesh who might not be able to afford
the expensive treatments available abroad but still want access to professional
care.
Cost Comparison of Equipment
A significant point of discussion was the cost difference
between Chinese and German-made medical machines. The founder highlighted that
while German machines are 20 times more expensive, Chinese machines can provide
similar results at a much lower cost. This would allow the clinic to offer
treatments at a more competitive price point, even while using imported
products. The founder pointed out that these products, when approved, would
ensure the clinic's treatments are both effective and safe.
Regulatory Compliance and Testing
In terms of regulatory compliance, the founder explained
that any product brought into the country for medical or aesthetic use needs to
undergo rigorous testing to ensure safety and health standards are met. This
approval process, while essential, could delay the time it takes to launch the
clinic. However, the founder was confident in navigating this process and still
managed to set ambitious recovery timelines for the business.
Financial Projections and Recovery Timeline
The founder projected that the investment would be recouped
within six months of the clinic’s launch. This projection was based on the
clinic’s potential to generate consistent revenue, supported by the success of
similar models in other countries. The business plan also suggested that
monthly revenue would see significant growth, with profit-sharing arrangements
set at 50/50 in the early months. This financial structure was intended to
demonstrate a clear path toward profitability, relying on the clinic's ability
to attract and retain clients.
Story of Femicare brand- Shark tank Bangladesh- Entrepreneur/age/net worth/investot/startup/shark tank/laser therapy/medical products/
Confidence in the Business Model
While some investors expressed reservations about the
business model’s reliance on a single individual’s efforts, the founder
remained confident. The pitch reflected their belief that the clinic would
succeed because of their deep industry knowledge and dedication to the
business. The founder's optimism and clear vision for the future were evident
as they answered investor questions about risk and reward, emphasizing their
ability to navigate challenges and drive growth.
Potential for Expansion and Franchise Model
Another point of interest was the potential for expansion.
The founder was asked whether they intended to franchise the business or keep
it entirely in-house. They confirmed that they were open to franchising the
clinic’s model if the right investor came along. However, they stressed that
valuation wouldn’t work for them if it meant giving up too much control over
the direction of the business. This openness to collaboration was meant to show
flexibility in their approach while maintaining the clinic's core values.
Investment Proposal and Loan Structure
After hearing different investor views, the founder received
a specific offer from one investor, who proposed a 30 lakh taka investment for
a 10% stake in the business. The investor also offered to make the deal more
accessible by structuring the investment as an interest-free loan, to be paid
back over six months following the clinic’s launch. This would allow the
founder to use the loan as a financial buffer, which could provide breathing
room as the business started generating revenue.
Final Agreement and Conclusion
In the final moments of the pitch, the investor and the
founder agreed on the terms of the deal. The investor would provide 30 lakh
taka for a 10% stake in the company, with the money paid back interest-free
over six months. The founder expressed gratitude for the support and was
excited about the new partnership, confident that the combined expertise and
resources would propel the clinic to success. This agreement marked the
beginning of a promising venture, with a clear path to growth and expansion on
the horizon.
Timeline for the Beauty and Health Clinic Pitch:
Pitch Introduction
The founder introduces the growing demand for aesthetic
treatments in Bangladesh, aiming to offer high-end services at affordable
prices.
Business Model Overview
The clinic will offer advanced aesthetic treatments,
including laser therapy, at competitive prices, using both local and
international products.
Differentiation from Competitors
The clinic will differentiate itself through affordable
pricing, using cost-effective Chinese machines instead of expensive German
alternatives to maintain quality service at a lower price.
Regulatory Compliance and Testing
The founder discusses the regulatory approval process for
medical products, emphasizing their ability to navigate it and ensuring safe
treatments.
Financial Projections
The founder projects that the investment will be recouped
within six months, with a 50/50 profit-sharing structure in the early months.
Confidence in the Business Model
Despite investor concerns about reliance on a single
individual, the founder remains confident due to their deep industry knowledge.
Potential for Expansion and Franchising
The founder is open to franchising the business model but
emphasizes maintaining control over the clinic's direction.
Investment Proposal
One investor offers 30 lakh taka for a 10% equity stake,
structured as an interest-free loan to be repaid over six months.
Final Agreement
The founder and investor agree to the terms: 30 lakh taka
for 10% equity, with repayment terms structured as an interest-free loan over
six months.
Conclusion
The agreement marks the start of a promising venture with
the right financial support and strategic partnership for growth.
