Biography of Vibhuti Arora: Founder & CEO of House of Beauty India- Entrepreneur
Rise of Vibhuti Arora and House of Beauty India
Vibhuti Arora is a trailblazing entrepreneur who founded
House of Beauty India in 2018. Her journey in the skincare world began from a
personal struggle with an autoimmune skin condition, which led her to search
for natural solutions. This led to the creation of her company, which offers
non-invasive skincare and face yoga-based products. Her innovative approach
quickly gained attention, and she appeared on the popular Indian show, Shark
Tank India (Season 3), where she pitched her business to a panel of investors,
seeking to expand her reach and investment.
An Innovative Pitch on Shark Tank India
On the Shark Tank India stage, Vibhuti presented House of
Beauty India as a company valuing Rs. 30 crore, and she asked for Rs. 1.5 crore
in exchange for 5% equity. During her pitch, she highlighted the natural and
non-invasive skincare solutions her company offers, emphasizing that these
products were a safer alternative to plastic surgery. Her business offered over
100 skincare products and 30 face yoga-based facials, and it was supported by a
network of over 150 certified face yoga teachers worldwide.
The Sharks’ Response and Advice
Despite her convincing pitch, Vibhuti didn’t secure a deal
on the show. The Sharks, including Vineeta Singh and Namita Thapar, had strong
opinions about her business. While they praised her products, they also advised
her to work on the packaging and product presentation to attract more
customers. They also suggested that she return in Season 4 with an enhanced
business model, focusing on refining her brand’s appeal.
Post-Shark Tank Growth and Reflection
After her Shark Tank India appearance, Vibhuti admitted that
her sales skyrocketed. She shared that her business grew ten times as a result
of the exposure. Although she didn’t get an investment, the visibility she
gained was priceless, and the advice from the Sharks helped her improve aspects
of her company. Vibhuti also revealed that she was deeply emotional during her
pitch, nearly crying from the pressure, but she took the experience as a
learning opportunity and moved forward.
The Story Behind House of Beauty India
The creation of House of Beauty India is tied to Vibhuti’s
personal health journey. After struggling with the side effects of chemical
treatments for her skin condition, she turned to yoga and face yoga techniques.
As a certified yoga teacher, Vibhuti found relief in face yoga, which
ultimately inspired her to develop products that would help others achieve skin
health naturally. This led her to start House of Beauty India, a company
dedicated to promoting holistic wellness through natural skincare solutions.
Biography of Vibhuti Arora: Founder & CEO of House of Beauty India- Entrepreneur/non-invasive skincare and face yoga-based products/age/startup/
Holistic Skincare and Wellness Approach
House of Beauty India stands apart from traditional skincare
brands by focusing on holistic beauty. The company’s products are designed to
enhance overall well-being, not just address superficial skin concerns. With
the growing global demand for eco-friendly, sustainable, and health-conscious
beauty solutions, House of Beauty India became a key player in this shift.
Vibhuti's mission was clear: to provide natural alternatives to harmful
chemical treatments while helping people feel confident in their skin.
Innovations in Face Yoga and Natural Products
Vibhuti’s deep passion for face yoga led her to create
unique face exercises, which she integrated into her brand’s offerings. These
face yoga techniques are now a key part of House of Beauty India’s product
line, alongside face tools, skincare products, and even wellness classes. The
company’s face yoga facials became increasingly popular, offering a holistic
and non-invasive way to care for the skin. Vibhuti’s dedication to these
innovations set her brand apart, drawing the attention of leading publications
like Vogue India and Elle India.
Recognition and Global Reach
Vibhuti’s expertise in face yoga and holistic skincare has
earned her recognition on global platforms. She has worked with high-profile
clients such as Smriti Irani, Malaika Arora, and others, further cementing her
reputation in the wellness and beauty industry. Her work has been featured at
prestigious events, including those hosted by the Ministry of Ayush and
ASSOCHAM. Through these platforms, she has shared her knowledge with millions,
empowering them to embrace natural beauty practices and achieve healthier, more
radiant skin.
Building a Global Network of Face Yoga Teachers
One of the key achievements of House of Beauty India has
been the establishment of the Face Yoga School, which trains people to become
certified face yoga teachers. With more than 150 teachers worldwide, the school
has created a global network of individuals dedicated to spreading the benefits
of face yoga. These teachers help others achieve clearer, healthier skin and
also earn a living through their teachings. This initiative has had a
significant impact, especially for those looking for ways to monetize their
interest in beauty and wellness.
Revenue Model and Business Growth
House of Beauty India has a diverse revenue model,
consisting of skincare products, face yoga classes, and online courses. In the
2022-2023 fiscal year, the company reported a revenue of Rs. 5 crores, with a
substantial portion coming from online sales and marketplaces. The remainder of
the revenue came from face yoga classes and services offered at Vibhuti’s
wellness center. This mix of products and services has allowed the company to
grow and expand its presence both online and offline.
The Impact of Shark Tank India on Sales and Brand Visibility
Although Vibhuti did not secure funding from the Sharks, her
appearance on Shark Tank India significantly boosted her brand’s visibility.
The exposure helped attract a larger customer base, and her products and
services gained recognition from a wider audience. Vibhuti acknowledged the
importance of the platform in helping her company grow, especially in the
competitive skincare industry. She credited the feedback from the Sharks for
pushing her to refine her packaging and business model, ultimately making her
company stronger.
Expanding the Product Line and Services
Today, House of Beauty India offers an extensive range of
skincare products, including face tools, skin vitamins, and body care items.
Vibhuti continues to offer face yoga masterclasses online, with a special focus
on treating specific skin concerns like dark circles and under-eye issues. The
brand’s mission to provide sustainable beauty solutions remains at the
forefront of its operations, with new products and services constantly being
developed to meet the evolving needs of consumers.
The Vision for the Future of House of Beauty India
Looking ahead, Vibhuti Arora envisions House of Beauty India
as a global leader in non-invasive, sustainable skincare. Her goal is to
inspire people to embrace natural beauty practices and create a community of
individuals who value wellness, health, and sustainability. With her innovative
products, educational programs, and a growing network of face yoga teachers,
Vibhuti is committed to transforming the skincare industry and helping others
achieve their best, most radiant selves. The journey of House of Beauty India
is just beginning, and it is clear that the company has a bright future ahead.
Timeline of Vibhuti Arora and House of Beauty India:
2018: Vibhuti Arora founds House of Beauty India, offering
non-invasive skincare and face yoga-based products after her own struggle with
an autoimmune skin condition.
2022 (Shark Tank India Pitch): Vibhuti pitches House of
Beauty India on Shark Tank India, seeking ₹1.5 crore for 5% equity but does not
secure a deal.
Post-Shark Tank (2022–2023): The brand’s visibility soars,
leading to a tenfold increase in sales, as Vibhuti works on refining her
packaging and business model.
2022–2023: House of Beauty India reports ₹5 crore in
revenue, with income from skincare products, face yoga classes, and online
courses.
2023 (Global Reach): Vibhuti's face yoga expertise gains
recognition globally, and she trains over 150 face yoga teachers worldwide.
2023–2024: The company expands its product line to include
face tools, skin vitamins, and body care items, with a focus on sustainable
beauty solutions.
2024: Vibhuti plans to make House of Beauty India a global
leader in non-invasive skincare and holistic wellness.
